In the iMedia Connection article “Heralding the Death of Non-Social Media,” Doug Schumacher of Basement, Inc. has correctly pointed out that in an increasingly Network Centric Marketing world, “A high percentage of purchases are already preceded by online research. And where there is online research, there are search results. Those search engine results pages often bring up links to a number of consumer review sites.“ Yes, there are empirical studies corraborating […]
