In October of 2012, email service provider ExactTarget announced the acquisition of Marketing Automation vendor Pardot for $95 Million. Now, less than a year later, Salesforce annnounced the acquisition of ExactTarget for $2.5 Billion, outdoing Oracle‘s $871 Million acquisition of Marketing Automation vendor Eloqua, which had just IPO’d that August. And let’s not forget Marketo, which recently IPO’d and as of today has a market capitalization of $780+ Million. What does this mean/what might […]
We make no bones about being Orioles fans here at Allinio headquarters in Charm City (that’s Baltimore for those of you who have never had the pleasure of visiting here). So as the Os fight their way in the post season (tonight’s last ALDS game against the New York Yankees will make or break them), it has been a delirious joy for most Baltimore […]
The other week, The Marketing Consigliere posted a blog about iPhone apps for B2B organizations. Those apps were primarily mobile extensions of CRM applications, for use by salespeople. There are few more to talk about, each more suitable for the marketing side of an organization. Ironically, despite the “hotness” of the iPhone and in the Marketing arena, the “hotness” of marketing automation tools, it’s hard to […]
An interesting development for Network Centric Marketers has developed from Charm City – Blue Sky Factory of Baltimore, Maryland has developed a “Share With Your Network’ (SWYN) feature for their email customers which allows email recipients to easily post email content onto their social networks. SWYN capability is integrated into Publicaster, Blue Sky Factory’s email offering to marketers. By adding a simple code snippet, marketers can now give subscribers an option […]
Recently The Marketing Consigliere asked a question in various LinkedIn discussion groups. The question was, “What are the two most important marketing projects you have that you don’t want to be forced to cut in 2009? The responses were quite interesting but two that succinctly rose above the noise were the following: Diana Engelmeyer of ExactTarget emphasized the following of importance to her: 1. Behaviorally targeted banner advertising 2. […]
You’re FIRED! The scary thing about these two words is that most Marketing leaders reading this blog know another Exec who has recently been fired (as the Marketing Consigliere likes to say, “got whacked.”) or is worrying about getting whacked themselves. We all know the stat – the average CMO tenure is less than two years, perhaps give or take a few months. And for companies too small […]