Slick & Mortar

Slick & Mortar

Last week, Sears Holding Corporation announced it will launch two social networking sites for its Sears and Kmart brands.   At MySears.com and MyKmart.com, participants will be able to “share their insights, experiences and product reviews” with one another.   The “two-way dialogue” (The Marketing Consigliere always thought that dialogues were by default at least “two-way”) will include forums, blogs, ratings, reviews, polls and surveys and a “suggestion” area (this last feature could prove very valuable […]

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When Offline Won’t “Bomb”

When Offline Won’t “Bomb”

When does offline beat online?  When you need to make a point about the physical world and physical media can pack the most punch.  The Marketing Consigliere likes to focus on Internet based technologies that marketers should use, but tips his hat to some good old-fashioned analog ingenuity.  DMNews recently highlighted a very creative effort by agency DraftFCB New Zealand that helped their client, the Aotearoa New Zealand Cluster Munition Coalition (ANZCMC) A […]

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More Sounding Off on Ultrasound

More Sounding Off on Ultrasound

The Marketing Consigliere received many emails regarding last week’s blog, “Sounds Like REALLY Targeted Advertising to Me.”  Several people, while liking his adaption of the Munch’s The Scream, wanted to know where ultrasound advertising was really being used. He found an example on YouTube – the A&E Channel was promoting it’s Paranormal State show. The picture above is a still of the billboard on the side of a building near Mulberry Street and Mott […]

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YouTube & the Presidential Debates

YouTube & the Presidential Debates

Under the headline “Public Voice Adds Edge to Debate,” the July 24th Washington Post front page article also had a tagline, ”Democrats Face Questions from Internet Users in Unorthodox Format.” While it’s too early to say whether YouTube and Web 2.0 are a “flash in the pan” (I don’t think they are) , it struck me funny that it was considered “unorthodox.” True, Webster’s defines the word […]

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