Marketing Automation’s “Boots on the Ground”

Marketing Automation’s “Boots on the Ground”

from Dslyecxi.com’s Tactics, Techniques & Procedures Guide This is the sixth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. Human Intelligence As in warfare, the benefits of technology for Marketers do not make Human Intelligence (HUMINT) obsolete; the direct observation by humans of an event or environment is just as critical as ever.  As always, the better the HUMINT is, […]

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Robots & Bots Are Part of Marketing Automation

Robots & Bots Are Part of Marketing Automation

Parrot drone controllable by an iPhone; modifiable for gathering data This is the fifth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. Company UAVs? In the military, Unmanned Aerial Vehicles (UAVs) fly in theaters of operation, remotely controlled by an individual with a joystick, gathering data to be used elsewhere. Other modes of UVs are terrestrial, marine surface, and submarine-based.   Some are […]

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Marketing Automation – Intelligence Required

Marketing Automation – Intelligence Required

Sea-Based X Band Radar – Boeing Company This is the fourth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. The “ISR” Portion: Intelligence, Surveillance & Reconnaissance Gathering market data has become more critical than ever. Net-Centric Marketing allows for a scale of collecting and processing data never before seen.  The ability to conduct polling over the web has been prevalent […]

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How Can Marketing Automation Learn From DoD?

How Can Marketing Automation Learn From DoD?

US Navy   The efficient gathering, storing, analyzing, sharing, and acting upon data must be precise in the United States Navy; it is increasingly so within any enterprise, large or small,  that wants to survive 21st Century, globalized business. This is the third in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. 3. Applying C4ISR to Marketing Commerce, of course, should not […]

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Marketing Automation’s Bleeding Edge Model

Marketing Automation’s Bleeding Edge Model

This is the second in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. 2. C4ISR – A Military Concept C4ISR stands for “Command, Control, Communications, Computing, Intelligence, Surveillance, and Reconnaissance” and derives from earlier acronyms describing components of this concept.  More than just another military acronym, C4ISR is the strategic and tactical leveraging of technology to create speed, accuracy, and efficiency in the battlefield, […]

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B2B & Marketing Automation Events for 2010

B2B & Marketing Automation Events for 2010

Creative Commons by whatleydude, Flickr.com With a tight economy, many Marketers are forgoing important national trade shows to keep focused on their main job: to manage the processes which allow for the gathering, storing, analyzing, sharing, and acting up on data that drives revenue for their firms.  However, in this brave new world of Network Centric Marketing, it pays to make the investment in knowing […]

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Intense Text Analytics with Attensity

Intense Text Analytics with Attensity

While the Marketing Consilgiere was at TWTRCON last month, he paid visits to the booths of various event sponsors. One booth that really captured his attention was that of Attensity, who provides a text analytics platform that quickly and rapidly transforms unstructured data- such as in the gazillions of tweets that fly through the Twittersphere- into valuable, actionable information with unparalleled accuracy. If you go to their website […]

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Getting Emotional (Markup Language)

Getting Emotional (Markup Language)

This past week the World Wide Web Consortium (W3C), the international community organization led by Web inventor Tim Berners-Lee that develops web standards, issued a working draft for Emotion Markup Language (EmotionML) 1.0. This is the genesis of a very exciting phase in network centric marketing. EmotionML  may be of interest to Marketers because it can enhance human-to-machine communication. Emotions are a fundamental component of human communication and need to be included in interpreting […]

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Digital Body Language – Read It and Read It!

Digital Body Language – Read It and Read It!

While attending the Online Marketing Summit in Washington, DC, the audience had the privilege to listen to the lunchtime keynote by Steve Woods, CTO of Eloqua, a leading marketing automation platform provider.  He was handing out copies of his recently published book, Digital Body Language, to people who asked questions at the end of his speech. Fortunately, the Marketing Consigliere asked one of the questions and was pleased to obtain a […]

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Network Centric Census

Network Centric Census

Change is happening in the Federal government, and there is definitely positive change happening in the US Department of Commerce regarding the 2010 Census. Marketers don’t think about it much, but it truly is an immense and  impressive marketing research effort that has no peer.  While it is obviously a governmental effort to determine things as varied as legislative representation and budget allocation, the primary research that will […]

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