Snap! B2B iPhone Apps! Part III

Snap! B2B iPhone Apps! Part III

In early February, The Marketing Consigliere posted a blog about iPhone apps for B2B organizations and then reported about more later that month. Since then a few more iPhone apps for B2B companies have debuted, and The Marketing Consigliere advises you to be aware of them. WebEx, the leading web conferencing company bought a leading web analytics play, recently released their iPhone app, and The Marketing Consigliere is pleased that […]

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4-Point Strategy: How Not to Get “Whacked”

4-Point Strategy: How Not to Get “Whacked”

You’re FIRED! The scary thing about these two words is that most Marketing leaders reading this blog know another Exec who has recently been fired (as the Marketing Consigliere likes to say, “got whacked.”) or is worrying about getting whacked themselves.  We all know the stat – the average CMO tenure is less than two years, perhaps give or take a few months.  And for companies too small […]

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