You’re FIRED! The scary thing about these two words is that most Marketing leaders reading this blog know another Exec who has recently been fired (as the Marketing Consigliere likes to say, “got whacked.”) or is worrying about getting whacked themselves. We all know the stat – the average CMO tenure is less than two years, perhaps give or take a few months. And for companies too small […]
This weekend The Marketing Consigliere spent some time checking out Moviestorm, a British firm with an application that allows you to make your own scripted virtual world videos. It had been a while since he toyed on Second Life, which almost seems passe now (and besides, you can’t get good cannoli there); but this sounded too cool. He was really curious so downloaded the 25Mb installer and […]
Today’s earlier blog, “When Bad Things Happen to Good Data” takes into account major hardware disasters. But what about all the little gadgets that are out there in the hands of field personnel? Items like laptops, cellphones, smartphones and other devices can get destroyed, lost, or even stolen. Stolen assets are what scare business leaders the most due to the sensitive nature of files that […]
We’ve all had hard drives crash and gone through the hell of picking up our business lives afterwards. For individuals this can be traumatic and completely disruptive. But what happens to the Enterprise when a database “detonates?” It can make or break a company’s existence; so the money spent on preventing data catastrophes is well spent, but it is prudent to be prepared for the […]
Joe Zuccaro, Allinio’s President and Marketing Consigliere is going to go out on a limb, less than 12 hours before the polls close. According to the media, however, not too much of a limb – they have been using some interesting predictive analytical tools. He is calling the election and declare Barack Obama the winner of the 2008 Presidential Election. OK, that’s probably not a shocker to most people. […]
What helps make network centric marketing possible? Energy. So what about your remote sales force, your “road warriors?” Even if they don’t need to be directly online for their task at hand, they still need energy for “old fashioned” offline computing. So effectively we’re all electricity junkies, desperately looking to get a constant fix. The Marketing Consigliere hates running out of juice on his smartphone […]