Omniture and salesforce.com announced the launching of Omniture Closed-Loop Marketing on salesforce.com’s AppExchange. This is a great example of aligning sales and marketing – working with sales, marketers will be able to follow simultaneous marketing campaigns and to ascribe credit to the specific campaigns resulting in a sale, transaction or a conversion. Marketers should be all over this and sales should be demanding more campaigns. Even without the robust salesforce.com […]
A couple weeks back, the Web Analytics Association hosted a webinar entitled “Web Analytics is Easy!” along with Eric Peterson’s Web Analytics Demystified. The title was ironic on purpose. Web analytics is complicated and just beginning to evolve. One of the most interesting slides called “Web Site Optimization Ecosystem Technology” prompted me to do a little quick and dirty research. The idea of the slide was that pure web analytics tools measuring […]
We have all called customer support lines and have heard the caveat that our calls may be recorded for “quality monitoring.” Sometimes it’s reminded us to be a little more selective with the words we use to describe our joys at being inconvenienced. Most of the time the admonition is ignored as we immediately push our case down the throat of some poor lowly paid […]
Nowadays with advertising proliferating everywhere, there are ads on checkout line conveyor belts, large ad stickers on flooring, and mini-ads on shopping carts, on gas pumps, to mention a few. I recently picked up a copy of P-O-P Times, a publication of the In-Store Marketing Institute. Most of the editorial covers point-of-purchase products that retailers can use on their shelves or in the aisles. Nice, creative, […]
What is a C4ISR technology that the military uses when trying to see through night, fog, and other types of inclement weather? Night-vision goggles. Night-vision is facilitated with the integration of two technologies – Enhanced spectral range technology enables the observer to see light outside the human range of electromagnetic spectrum (visible light), including infrared. Enhanced intensity range technology increases the ability to see within low-light environments. What is a C4ISR technology that […]
James Surowiecki was onto something when he wrote The Wisdom of Crowds. But if large groups of people are “smarter than an elite few,” imagine what you could do with a large group of elites… The Marketing professional who grasps the concept of C4ISR Marketing is one of those elites, albeit an under-appreciated, under-budgeted, and under-empowered elite. What else should he or she do then but find temporary […]
In my earlier blog, “SMBs & C4ISR Marketing,” I spoke about how small and medium size business can leverage the power of satellite imagery and apply it to their business. There’s a different and maybe even better way to be a C4ISR Marketer and its origins are in my backyard in the Washington DC area… GeoCommons allows users to “Explore, Create & Share Intelligent Maps and Geographic Data.” […]
Louise Story’s August 6th article in The New York Times, “It’s an Ad, Ad, Ad, Ad World, started my week off with a bang. Publicis Groupe, a leading multinational agency, will be farming out the creation of “thousands of versions of ads.” Not through an electronic sweatshop, but still an outsourced set of firms that will produce a rather high throughput of variation upon variation of […]
Jeff Gundersen’s recent article “All You Digitally Deficient CMOs Need Not Apply” in the July 23rd Advertising Age reminded me of my blog entry just a couple of weeks ago about what I call the “Digital Leadership Vacuum.” Yet another reminder that Marketers should be leaders, and not “Technology Leave-Behinds.” The surge in EMM and MRM is going to drown their careers if they don’t watch out. The […]
The Online Marketing Summit has been making its nationwide tour and so far the verdict has been: Excellent. I had the privilege of sitting on one of the panels and addressing the audience of 120+ professionals eager to know about trends and challenges in the new Web 2.0 world. There’s a lot on social networking, search engine marketing, user generated content, virtual worlds, and web analytics from […]