Forgive The Marketing Consigliere for being over a month late to notice, but when he mentioned OpenEMM in his April blog, they were talking about a SugarCRM adapter and he commented that it didn’t appear to be ready for primetime. Apparently it has been available since September of this year. Zehr gut, meinen freunden!
Conducting his Monday morning ritual of reviewing “Network Updates” from the weekend for my Linkedin connections, The Marketing Consigliere noticed the “Answers” section posted a question in the topic “Internet Marketing, Enterprise Software” reading “Has anyone tried OpenEMM? What is your experience?” He thought, “Marrone! an Enterprise Marketing Management (EMM) platform I haven’t heard of! How embarassing for a supposedly thought leader/technology marketing consultant! Will this be a fly […]
There are days The Marketing Consigliere misses his Alfa Romeo Spider Veloce. Mainly when it’s sunny – not raining or snowing! It was a 1983 beauty – no airbags, no satellite radio, no GPS, no cup holder, no back window brakelight, no heated seats, no OnStar, no theft alarm – a car from a much simpler time (Remember when gas was $1.00 per gallon?). Unlike the reputation of the […]
Omniture and salesforce.com announced the launching of Omniture Closed-Loop Marketing on salesforce.com’s AppExchange. This is a great example of aligning sales and marketing – working with sales, marketers will be able to follow simultaneous marketing campaigns and to ascribe credit to the specific campaigns resulting in a sale, transaction or a conversion. Marketers should be all over this and sales should be demanding more campaigns. Even without the robust salesforce.com […]
In my earlier blog, “SMBs & C4ISR Marketing,” I spoke about how small and medium size business can leverage the power of satellite imagery and apply it to their business. There’s a different and maybe even better way to be a C4ISR Marketer and its origins are in my backyard in the Washington DC area… GeoCommons allows users to “Explore, Create & Share Intelligent Maps and Geographic Data.” […]
The EMM and MRM vendors out there, who are a part of what is C4ISR Marketing, have been doing some great things and I will be blogging about several of them in the future. However, the perception is that the price points of their products are high due to the fact that they are time consuming, somewhat painful integrations that only the big boys can play with. […]