SuperAds XLV

SuperAds XLV

Like last year’s blogpost, this one will focus on Super Bowl LXV‘s B2B, not B2C advertisements, but it will be awfully short with emphasis on awful. It’s a given that the commercial breaks would be dominated by the “usual suspects” of B2C Marketing; but where there was hope of a in increase in participation by B2B organizations.  However, the only commercials that were definitely meant for business users […]

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SuperAds XLIII

SuperAds XLIII

The Marketing Consigliere prepared himself for Superbowl XLIII by reviewing his guest blog at Scott White’s blog, The Big Kahuna.  He thought it would be interesting to see how far Marketing has come in a year. This year’s Superbowl had some well announced changes such as GM pulling out of its long time sponsorship.  Fine – not everyone was willing to pay $3,000,000 for a spot this year.   While no agency stood out significantly […]

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Superbowl Ads and Branding – What’s Under the Hood?

Superbowl Ads and Branding – What’s Under the Hood?

Last year, Super Bowl XLI was interesting in that the Doritos commercial was made from user-generated content and this year for Super Bowl XLII they promoted their brand with user-generated music. Regarding advertising, there were the “usual suspects” who provided acceptable, entertaining commercials that were spoken about at the water cooler the following week; but from a social networking or technological view this Super Bowl was a bit of […]

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Why the Writers’ Strike Could Fail

Why the Writers’ Strike Could Fail

While we have a classic case of challenging those who control the “means of production,” there is something new that the Writers Guild of America should worry about. This is a test of Network-Centric Marketing – of the “wisdom of crowds,” of social networking, and of public relations and brand management. CSI is already on Second Life, inviting viewers to “act” in its virtual episode. While the basic script […]

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