Network-Centric Tools Don’t Kill – People Do

Network-Centric Tools Don’t Kill – People Do

Almost a year and a half ago The Marketing Consigliere blogged the praises of Google Earth and how businesses were using it in innovative ways.  This week, when many of us were being thankful and looking forward to a better future, reality blasted back in.  The tragedy in Mumbai has not fallen just on India, but on the international community. It is with a heavy heart that The Marketing […]

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The Wisdom of Marketing Operations Crowds

The Wisdom of Marketing Operations Crowds

James Surowiecki was onto something when he wrote The Wisdom of Crowds. But if large groups of people are “smarter than an elite few,” imagine what you could do with a large group of elites… The Marketing professional who grasps the concept of C4ISR Marketing is one of those elites, albeit an under-appreciated, under-budgeted, and under-empowered elite. What else should he or she do then but find temporary […]

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