Rock Your Revenue with Marketo & Allinio

Rock Your Revenue with Marketo & Allinio

Marketo, a leadMarketing Automation platform developer, has been going around the United States for the past few weeks with its ‘Rock Your Revenue’ Tour.  The 14-city rock-and-roll themed tour kicked off in March and features several Marketing and Sales experts and thought leaders, who are providing valuable perspective regarding what sales and marketing leaders must do to demonstrate measurable ROI and increase revenue for their organizations: […]

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5 Marketing Lessons from the “Almost” Fed Shutdown

5 Marketing Lessons from the “Almost” Fed Shutdown

Artwork by James Montgomery Flagg, 1920 Allinio is headquartered in the Washington, DC area, so we could not resist a blog post tying Marketing to the travails of our government.  There are lessons to be learned from the Federalistas’ latest drama.  Whether it involves a start-up or corporate division, a Marketing budget is under more scrutiny than ever.  And while this may appear to be […]

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Get Good Marketing Automation Resources, Not Gurus

Get Good Marketing Automation Resources, Not Gurus

Aum Chow by AZRainman   There are no Marketing Automation “Gurus.” There are no Marketing Automation “Chief Awesome Officers.” There are no Marketing Automation “Ninjas” Just because Marketing Automation is coming of age in parallel with social media, do not think that practitioners of Marketing Automation are of the same stripe as social media “strategists,” “acrobats,” or the above titles. (And yes, while Allinio’s President and […]

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Thanksgiving 2010

Thanksgiving 2010

It’s been a bit busy in the Marketing Automation world, and before we realized it, almost a month has passed since our last blog entry. Here’s to the final days of 2010; may they end up successful for you, your organization and of course, your loved ones. The important thing is to be grateful for what you have, the strength to strive for what you […]

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Sales & Marketing – Friends of Labor in 2010

Sales & Marketing – Friends of Labor in 2010

This Labor Day is not like most – with economic uncertainty in the air, there is genuine fear that it will be a long time before our challenges are resolved.  This is not a time to sink back and feel sorry for ourselves but to reaffirm our collective commitment to the dignity of work and the importance it has in our society.  While many realize […]

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5 Challenges for Marketing & Sales Alignment

5 Challenges for Marketing & Sales Alignment

More and more organizations are realizing that the talent and resources of Marketing need to be “reeled in” to support sales.  While “branding” is important, remember this:  A brand is merely the promise of an experience.  In order to experience the brand, one must generally purchase the product or service of the brand.  In order to purchase the product or service of the brand, you […]

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Il Sottovoce – The Whisper – XXX

Il Sottovoce – The Whisper – XXX

L’occasione fa l’uomo ladro. Opportunity makes the thief.

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Il Sottovoce – The Whisper – XXIX

Il Sottovoce – The Whisper – XXIX

La notte porta consiglio. Night is the mother of council.

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Il Sottovoce – The Whisper – XXIX

Il Sottovoce – The Whisper – XXIX

La notte porta consiglio. Night is the mother of council.

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Il Sottovoce – The Whisper – XXVIII

Il Sottovoce – The Whisper – XXVIII

Chi si loda s’imbroda. Self praise is no recommendation.

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