2010 B2B Twitterer of the Year Awards

October 11, 2010 By Leave a Comment

Once again, it’s time for the B2B Twitterer of the Year Awards.  Now in its third year, the Awards recognize B2B organizations for outstanding contributions in practicing, promoting, and/or enhancing business via the micro-blogging/social networking sensation Twitter.

The nomination deadline is Friday, December 17th.

This year should be bigger than ever, and Allinio is pleased to be working with MLT Creative, Make Good Media, HubSpot, and NetProspex on making this year’s Awards a success.  Additionally, we would like to recognize the following Steering Committee members and program Chairpersons and encourage you to follow them on Twitter: [Read more...]

Filed Under: Blogging, Marketing, Social Networking Tagged With: , , , ,

Tap11′s Intelligence Helps You Tap More Out of Twitter

October 4, 2010 By Leave a Comment

At TWTRCON this past June, we found out about Tap11, a Twitter business intelligence platform that allows companies to track, engage, and increase their audience with great data mining, metrics & measurement, and business intelligence capabilities.  Earlier in the spring, the San Francisco based company launched with over 100 major brands and marketing firms and is VC backed.  Allinio had the privilege of asking Adam Zbar (@zman47), Tap11′s CEO, a few questions:

[Read more...]

Filed Under: Blogging, Business Intelligence, Cinque Domande - 5 Questions, Data Mining, Marketing, Metrics & Measurement, Social Networking Tagged With: , ,

LeadsCon, Day 1: Any Marketing Automation in There?

July 28, 2010 By 1 Comment

lead generation, lead management, lead nurturing, leads, lead scoring, model, sales, marketing, lead qualification, qualified leads, sales leads, demand generation, Marketing Automation, Marketing, email marketing, marketing operations, marketing platform, drip marketing

Day 1

Yesterday, The Marketing Consigliere asked What will LeadsCon Offer Marketing Automaters? Over 1,000 filled the conference room for the initial sessions.  Jay Weintraub (@jayweintraub), an organizer of the event, kept a good tight schedule of some impressive panelists.  This was a different world for The Marketing Consigliere, who primarily advises in B2B Marketing world.  The event was focused towards the B2C marketing world, where a pay-per-click and CPM frame of mind tend to dominate.  Of interesting note: [Read more...]

Filed Under: Advertising, B2B Marketing, B2C Marketing, Demand Generation, Email Marketing, Lead Generation, Marketing, Social Networking Tagged With: , , , , , , , ,

Getting the B2B Twitter Game on at TWTRCON

June 14, 2010 By Leave a Comment

Today in New York City, The Marketing Consigliere strode into the New York Hilton and put on his TWTRCON badge. Why? First, to be around like-minded professionals who see the value of Twitter for businesses.  Second, to promote the B2B Twitterer of the Year Awards program, which The Marketing Consigliere founded in order to recognize B2B marketing organizations for outstanding contributions in practicing, promoting, and/or enhancing business via the micro-blogging and social networking sensation Twitter.

So what goes on at a conference for Twitter?  Lots of things with lots of Tweeps…

[Read more...]

Filed Under: B2B Marketing, Marketing, Social Networking Tagged With: , , , , , , , , , ,

Jim Sterne’s Social Media Metrics

May 27, 2010 By 3 Comments

Jim Sterne (@jimsterne) is an A-List, top notch, impeccable luminary in the metrics arena.  He currently chairs the Web Analytics Association, and is the driver of the eMetrics Marketing Organization Summit, which the Marketing Consigliere has been enjoying for years when it generously comes to the Washington DC Area.  So The Marketing Consigliere took great interest when he found out the Jim has come out with another book.

His latest book, Social Media Metrics: How to Measure and Optimize Your Marketing Investment, which came out last month, belongs on your professional library shelf.    The conversation that is going online with or without you may be more important than you realize, and you need to at least start listening if not joining in.

With this book written by a well respected professional such as Jim, Marketers, especially B2B Marketing types, should understand that social media and social networking are here to stay and that metrics and measurement of same is mandatory.

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Filed Under: B2B Marketing, Book Review, Marketing, Metrics & Measurement, Social Networking Tagged With: , ,

Jigsaw, NetProspex Take the Lead with Leads

May 24, 2010 By Leave a Comment

video montage of Glengarry Glen Ross courtesy of walkingf00l

The recent acquisition of Jigsaw by Salesforce is a good sign of the times for Net-Centric Marketing.  By including Jigsaw’s 21 million B2B contacts as part of its AppExchange service offering, Saleforce makes a more seamless process out of your email marketing efforts.  By having the data needed to drive your revenue available in a convenient way, you no longer need to hunt down your own lists and prepare them for importing into your Salesforce account
[Read more...]

Filed Under: B2B Marketing, CRM, Demand Generation, Email Marketing, Marketing, Net-Centric Marketing, Sales, Social Networking Tagged With: , , , , , ,
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