Getting the B2B Twitter Game on at TWTRCON

Getting the B2B Twitter Game on at TWTRCON

Laura Fitton (@pistachio), CEO of oneforty starting off TWTRCON (photo courtesy of Benjamin Jones (@benjajones) of Demosphere)   Today in New York City, The Marketing Consigliere strode into the New York Hilton and put on his TWTRCON badge. Why? First, to be around like-minded professionals who see the value of Twitter for businesses.  Second, to promote the B2B Twitterer of the Year Awards program, which The Marketing Consigliere founded in order to recognize […]

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Jim Sterne’s Social Media Metrics

Jim Sterne’s Social Media Metrics

Jim Sterne (@jimsterne) is an A-List, top notch, impeccable luminary in the metrics arena.  He currently chairs the Web Analytics Association, and is the driver of the eMetrics Marketing Optimization Summit, which the Marketing Consigliere has been enjoying for years when it generously comes to the Washington DC Area.  So The Marketing Consigliere took great interest when he found out the Jim has come out with another book. His latest […]

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Jigsaw, NetProspex Take the Lead with Leads

Jigsaw, NetProspex Take the Lead with Leads

video montage of Glengarry Glen Ross courtesy of walkingf00l   The recent acquisition of Jigsaw by Salesforce is a good sign of the times for Net-Centric Marketing.  By including Jigsaw’s 21 million B2B contacts as part of its AppExchange service offering, Saleforce makes a more seamless process out of your email marketing efforts.  By having the data needed to drive your revenue available in a convenient way, you no longer need to hunt down […]

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Wegora’s Non-Linear Collaboration & Semantic Tool

Wegora’s Non-Linear Collaboration & Semantic Tool

Recently The Marketing Consigliere had an early morning coffee with a very engaging gentleman who is at the helm of a small but promising start-up company.  Rory Kelly of Wegora, a collaboration platform with an integrated semantic analytics engine.  Having recently blogged about Attensity, another semantic analytics platform developer and just last week blogging about an acquisition by that company, The Marketing Consigliere was extremely interested in what Rory had to […]

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Lead Generation with Twitter

Lead Generation with Twitter

Yesterday’s eMarketer Daily newsletter featured an article about the use of Twitter by B2C companies and its relative success.  It was based on HubSpot‘s research finding that “Among business-to-consumer (B2C) small and medium-sized companies studied, more than one-half of those using Twitter generated double the median monthly leads of non-Twitter users. That result held across company size.” These findings are noteworthy and lead to more questions… From the chart below, […]

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A Military Perspective of Marketing Automation

A Military Perspective of Marketing Automation

AFCEA   The Marketing Consigliere knows many great B2B professionals in the Marketing Automation space.  Many of them are great evangelists spreading the word of the promise of the growing number of tools out there that help firms drive revenue by aligning Sales and Marketing.  However, he feels that there has not been a sufficient model that sets the stage for the transformation necessary to […]

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Lordy Lordy, Look Who’s oneforty!

Lordy Lordy, Look Who’s oneforty!

Many Marketers have expressed gratitude to the Marketing Consigliere for recently putting together a short but sweet list of serious B2B Marketing Automation iphone apps in Snap! B2B iPhone Apps! Part I and Part II.  Part of the reason he did this was because he could not find a decent list and was dissatisfied with how the AppStore was organized. And when he was running the B2B Twitterer of the Year […]

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5 Lessons in Marketing’s Brave New World

5 Lessons in Marketing’s Brave New World

This past week The Marketing Consigliere was fortunate enough to attend a very interesting event.  Eloqua had assembled some of the brightest Marketing practitioners in the Washington DC area for their “A Brave New World” road show, which is also appearing in New York, Chicago, Boston, Austin, Fort Lauderdale, Denver, Minneapolis, Atlanta, and Southern California.  The name of the event was appropriate. Joe Payne, CEO of Eloqua, […]

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B2B Twitterer of the Year Awards Announced

B2B Twitterer of the Year Awards Announced

Despite the previous week’s “Snowpocalypse” in the Washington, DC area pushing it back a week, the announcement of the B2B Twitterer of the Year Award (B2BTOTY) winners still shone through the snowladen evening on February 16th. In a packed watering hole event sponsored by the Capital Cabal, The Marketing Consigliere thanked the judges for their outstanding work and B2BTOTY’s largest or “Peacock” sponsors: Peacock Sponsor NetProspex enables sales and marketing executives to […]

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B2B Twitterer of the Year Bash Planned in DC

B2B Twitterer of the Year Bash Planned in DC

If you’re in Washington, DC on the evening of February 9th 2010, you may want to come over to Gua Rapo in Arlington to the Capital Cabal networking event from 5:30 to 9:30 pm.  From there we will be tweeting the winners of the 2009 B2B Twitterer of the Year Awards.   There will be a great mix of marketing and tech professionals, so it will be a night to remember.  […]

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