How do you keep CRM data secure once you’ve gathered it? Do you have to treat some data different than other data due to its country of origin? These are important questions for B2C marketers in an increasingly international economy. Datawarehousing and security issues are not going to go away as political boundaries get fuzzier. Thanks to Greg Miller, the Marketing Consigliere found out about an […]
The first Microsoft Dynamics CRM Incubation Week is being held from December 15th to 19th, 2008 at the Microsoft Technology Center in Reston, Virginia. This week-long program will include some training and several days of prototyping and development, and a presentation competition for prizes. This event is free to enter but if selected, travel, lodging, meals, etc. are out-of-pocket for entrants. Each team will be allowed up to three team members. Companies […]
You’re FIRED! The scary thing about these two words is that most Marketing leaders reading this blog know another Exec who has recently been fired (as the Marketing Consigliere likes to say, “got whacked.”) or is worrying about getting whacked themselves. We all know the stat – the average CMO tenure is less than two years, perhaps give or take a few months. And for companies too small […]
Today’s earlier blog, “When Bad Things Happen to Good Data” takes into account major hardware disasters. But what about all the little gadgets that are out there in the hands of field personnel? Items like laptops, cellphones, smartphones and other devices can get destroyed, lost, or even stolen. Stolen assets are what scare business leaders the most due to the sensitive nature of files that […]
What helps make network centric marketing possible? Energy. So what about your remote sales force, your “road warriors?” Even if they don’t need to be directly online for their task at hand, they still need energy for “old fashioned” offline computing. So effectively we’re all electricity junkies, desperately looking to get a constant fix. The Marketing Consigliere hates running out of juice on his smartphone […]
Forgive The Marketing Consigliere for being over a month late to notice, but when he mentioned OpenEMM in his April blog, they were talking about a SugarCRM adapter and he commented that it didn’t appear to be ready for primetime. Apparently it has been available since September of this year. Zehr gut, meinen freunden!
The cover story of the May 12, 2008 issue of Fortune magazine is “The Best Advice I Ever Got.” All of the stories cover a very diverse set of leaders and are both a quick reading and interesting. The one that stuck out most in The Marketing Consigliere’s mind was that of Craig Newmark of Craigslist. In particular, his statement that he “was working within a marketing division, […]
Conducting his Monday morning ritual of reviewing “Network Updates” from the weekend for my Linkedin connections, The Marketing Consigliere noticed the “Answers” section posted a question in the topic “Internet Marketing, Enterprise Software” reading “Has anyone tried OpenEMM? What is your experience?” He thought, “Marrone! an Enterprise Marketing Management (EMM) platform I haven’t heard of! How embarassing for a supposedly thought leader/technology marketing consultant! Will this be a fly […]
First allow The Marketing Consigliere to apologize. He migrated to WordPress 2.5 this weekend and found out there’s a major bug that doesn’t allow you to upload images. He will keep his text brief so your eyes don’t glaze over! A week after FOSE and his blog about it, he received an email that caught his attention, but not for the reason that the Marketer who sent it wanted. […]
Here’s a great opportunity to learn about leveraging data for more successful email campaigns. If you’re a member of the American Marketing Association, you should have received an email invitation to attend a webinar entitled “Using Web Behavior Data to Drive Follow Up Messaging.” This is a terrific chance to learn from a vendor, Lyris, about how data mining can be used in conjunction with CRM tools […]