“CXOs – Get Marketing On Track! Part I” and Part II have attracted new readers that The Marketing Consigliere has been happy to become acquainted with. The timeliness of this blog apparently has hit a nerve and now another report underscores the need to “get marketing on track.” The CMO Council recently commissioned a study to determine current marketing operations in light of “economic uncertainty and decreasing budgetary resources.” […]
The trend towards personalization in the B2C arena is gathering momentum. This week an interesting announcement made the trade press regarding the famous brand Brooks Brothers – They are working with direct marketing company MBS to bring a unique one-to-one solution to their customers. Using MBS’ Klondike relational database, Brooks Brothers will be able to integrate data from their call center, brick and mortar, and online efforts. By also leveraging data […]
SearchCRM.com has named its Products of the Year for 2008. This is the fifth year that SearchCRM.com has been helping sort out the playing field for Marketing and Sales executives who need to understand the pros and cons of various platforms out there which help their enterprise become more net-centric. Using Marketer-friendly criteria of Innovation, Performance, Ease of Integration, Ease of Use, Functionality, and Value, along with a marketing technology “dream team” (sans […]
There are two very interesting net-centric marketing developments for in the B2C world that have made the trade press recently. The Kraft iPhone Assistant is available through iTunes and allows users to view recipes (using Kraft products of course), save favorite recipes, watch a cooking video, create shopping lists, find stores, and even get offers or incentives from participating stores. All this while seeing ads for Kraft products. It is currently […]
The 20-Year Road to Net-Centric Marketing brought amusement to many readers who remember the “gold rush” of the “dot-com” era. And the Marketing Consigliere wants to make one more observation about those seemingly long ago days. In the early nineties there was an exciting book that created much buzz in the Marketing profession: The One to One Future: Building Relationships One Customer At A Time by Don Peppers and Martha Rogers, Ph.D. […]
Prediction 1: Robert Scoble will become marginalized as a new “Twitterer to follow” emerges that is less condescending and opinionated. The Marketing Consigliere actually likes Scoble, has met him twice, but understands that like all “celebrities,” a new one will probably come along that the huddled marketing masses will want to anoint as their new savior. He will never be relegated as the “Lindsay Lohan” of […]
Last month in “Hatching Success with Microsoft Dynamics CRM,” the Marketing Consigliere blogged about Microsoft Incubation Week and encouraged startup companies to take advantage of the program. This week, the Marketing Consigliere was honored to be a guest of Sanjay Jain, ISV Architect Evangelist, and Dave Drach, Managing Director of the Emerging Business Team for Microsoft. As an observer for part of the day, it […]
In “Two Better Mousetraps,” the Marketing Consigliere blogged about his preference for one professional-to-professional communication technology over another. He thought DubMeNow offered a less cumbersome way to electronically transfer information between networkers than Mingle360. Living in the Washington, DC area, it was interesting to blog about the two companies. Now the Marketing Consigliere would like to exercise his prerogative to correct a misperception he had about Mingle360. You […]
The Marketing Consigliere has had to “whack” decent salespeople for business reasons. He recently led a discussion in LinkedIn regarding valid reasons for terminating salespeople who were actually hitting their numbers. Kevin Dunal, President of Oculus Info Inc. presents a valid ROI argument for optimizing your sales team. “…I have seen this happen which in my mind is justifiable, is the case of redeploying head count to a larger […]
Two companies in the Washington, DC area are approaching a time honored business ritual – the exchange of business cards between two professionals – in slightly different ways. DubMeNow of Vienna, Virginia has a smart phone based application that allows people to quickly text or email their contact data to another user with the application loaded on their smart phone. The data appends directly to device’s […]