Here’s a great opportunity to learn about leveraging data for more successful email campaigns. If you’re a member of the American Marketing Association, you should have received an email invitation to attend a webinar entitled “Using Web Behavior Data to Drive Follow Up Messaging.” This is a terrific chance to learn from a vendor, Lyris, about how data mining can be used in conjunction with CRM tools […]
Back in December, The Marketing Consigliere blogged about the “Do Not Track” movement and how it was not good for B2C business (Do Not Resuscitate “Do Not Track” Part I & Part II). While he was critical of the privacy interest groups, he does have a sense of humor and admires their depiction of privacy intrusion in a Flash video he stumbled on the at the ACLU website. It portrays […]
This is a headset which is being developed by EmSense, a Monterey, California based company that is pioneering physiological neuro-scientific sensing for business decision making. Their patent-pending device has embedded sensors that combine EEG technology used to measure brain-wave activity and other biometrics like eye motion, breathing, cardio activity, body temperature in an individual viewer. Another company, Sands Research, also is helping firms conduct market research by measuring […]
Last week in the February 18, 2008 issue of Advertising Age,the headline article by Bradley Johnson was entitled “Media Work Force Sinks to 15-Year Low.” So jobs were bad in the last recession of the early 1990s and they’re bad again. OK… The article’s graph clearly shows media jobs peaking during the dotcom bubble, rapidly shrinking, but finally leveling off for the past few years and […]
Last year, Super Bowl XLI was interesting in that the Doritos commercial was made from user-generated content and this year for Super Bowl XLII they promoted their brand with user-generated music. Regarding advertising, there were the “usual suspects” who provided acceptable, entertaining commercials that were spoken about at the water cooler the following week; but from a social networking or technological view this Super Bowl was a bit of […]
The Marketing Consigliere reads a lot of trade rags. He scours them to for articles or ideas to bring to The Marketing Consigliere Blog. Sometimes, believe it or not, there’s nothing he thinks meets the newsworthy standards of this blog. Sometimes he gets Blogger’s Block. Sometimes the day job gets in the way, or he spends too much time exploring Second Life for ideas and get sidetracked… And […]
U.S. Patent Application #20070291710 by Apple Inc. basically is a device that can track where a customer makes purchases, and what was purchased. With this information, loyalty programs can be enhanced for regular customers who may buy certain categories of goods habitually. Orders could be placed on particular meals, such as a favorite pizza, and the customer could be notified when seating is ready or the pizza is […]
Since my latest blog in The Marketing Consigliere Blog this week on proposed Behavioral Advertising regulation, the Federal Trade Commission has issued “Online Behavioral Advertising – Moving the Discussion Forward to Possible Self-Regulatory Principles,” a 7-page proposal of voluntary guidelines with which businesses can regulate themselves. After reading the document, I am satisfied that the FTC not responded in a knee-jerk reaction to the shrill, lone voices of those that do […]
This is a topic I’ve needed some time to digest mentally before I stuck my proverbial virtual foot in my virtual mouth. I remember a few weeks ago reading about the FTC hearings on the “Do Not Track” requests coming from some consumer groups. Instantly I thought that the whole behavioral targeting engine would come to a screeching halt. My C4ISR Marketing common sense told me “that […]
For the past couple days in the United States, some Internet activity was subdued because most businesses were closed and many people were preoccupied with the Thanksgiving holiday. The Marketing Consigliere says “some” because he meant the human traffic. If you think about it, the non-human traffic and computing did not rest one bit. Spiders continued to scan sites for search engine rankings; the work […]