Portability – More than Meets the Eye

Portability – More than Meets the Eye

In a blog last month entitled “Social Networking : For the Doubting Thomas,” the Marketing Consigliere advised readers to heed the ubiquity of consumer-focused social networking sites like Facebook.  An excellent addition to the discussion is seen in the slides called “Portable Social Graphs – Imagining their Potential” put together recently by Jesse Pickard, May Shi, and Malcolm Ong of Avenue A | Razorfish, and Jesse Stay and Daniel Stern.  Take the time to […]

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Securing Data from Across the Pond

Securing Data from Across the Pond

How do you keep CRM data secure once you’ve gathered it?  Do you have to treat some data different than other data due to its country of origin?  These are important questions for B2C marketers in an increasingly international economy.  Datawarehousing and security issues are not going to go away as political boundaries get fuzzier. Thanks to Greg Miller, the Marketing Consigliere found out about an […]

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Hatching Success with Microsoft Dynamics CRM

Hatching Success with Microsoft Dynamics CRM

The first Microsoft Dynamics CRM Incubation Week is being held from December 15th to 19th, 2008 at the Microsoft Technology Center in Reston, Virginia. This week-long program will include some training and several days of prototyping and development, and a presentation competition for prizes.  This event is free to enter but if selected, travel, lodging, meals, etc. are out-of-pocket for entrants.  Each team will be allowed up to three team members. Companies […]

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Social Networking: For the Doubting Thomas

Social Networking: For the Doubting Thomas

There are many businesspeople and Marketers out there who don’t “get” social networking tools like Facebook and Twitter.  For the Doubting Thomas(es) out there that think these tools are “toy”s for the college and underemployed crowd, the Marketing Consigliere has news for you. He’s always been an admirer of David Troy‘s Twittervision, which shows one Twitter “Tweet” at a time all over the globe using Google Earth.  And recently he heard […]

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When Bad Things Happen to Good Data

When Bad Things Happen to Good Data

We’ve all had hard drives crash and gone through the hell of picking up our business lives afterwards. For individuals this can be traumatic and completely disruptive. But what happens to the Enterprise when a database “detonates?” It can make or break a company’s existence; so the money spent on preventing data catastrophes is well spent, but it is prudent to be prepared for the […]

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Keep The Juice Flowing When You’re Offline

Keep The Juice Flowing When You’re Offline

What helps make network centric marketing possible?  Energy.  So what about your remote sales force, your “road warriors?”  Even if they don’t need to be directly online for their task at hand, they still need energy for “old fashioned” offline computing.  So effectively we’re all electricity junkies, desperately looking to get a constant fix. The Marketing Consigliere hates running out of juice on his smartphone […]

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Ribbit – the Coolest App in the Pond

Ribbit – the Coolest App in the Pond

The past few weeks have been so hectic the Marketing Consigliere has let his blogging slip but he is still able to keep his personal goal of blogging about marketing and technology every month for an entire year . His latest absence from the blogosphere is this: He is working with a turnaround management team at a VC-backed startup in the space that he has been […]

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Fear and Loathing in the Department Silos

Fear and Loathing in the Department Silos

The cover story of the May 12, 2008 issue of Fortune magazine is “The Best Advice I Ever Got.” All of the stories cover a very diverse set of leaders and are both a quick reading and interesting.  The one that stuck out most in The Marketing Consigliere’s mind was that of Craig Newmark of Craigslist.  In particular, his statement that he “was working within a marketing division, […]

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Don’t Let Dashboards Drive You Crazy

Don’t Let Dashboards Drive You Crazy

There are days The Marketing Consigliere  misses his Alfa Romeo Spider Veloce. Mainly when it’s sunny – not raining or snowing!  It was a 1983 beauty – no airbags, no satellite radio, no GPS, no cup holder, no back window brakelight, no heated seats, no OnStar, no theft alarm – a car from a much simpler time (Remember when gas was $1.00 per gallon?). Unlike the reputation of the […]

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Phorm an Opinion…

Phorm an Opinion…

Across the pond there has been a storm brewing over privacy and advertising. The largest Internet Service Providers in the United Kingdom – BT, Virgin Media and Carphone Warehouse’s TalkTalk, recently teamed up with Phorm, an ad serving company. In this unusual move, ISPs, which have been traditionally “neutral” to end users web surfing habits, now have an opportunity to cash in by “knowing” what their customers do. So by providing […]

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