Using a virtual to real-world conversion mechanism, the location of Second Life avatars is converted to locations on the map of The Hague. Carrying a GPS device, a group of walking tour participants will explore the real-life manifestation of the virtual world, interacting with the avatars in their vicinity. (Creative Commons by Overig on Flickr.com) The Marketing Consigliere does not make it a habit to […]
This past week the World Wide Web Consortium (W3C), the international community organization led by Web inventor Tim Berners-Lee that develops web standards, issued a working draft for Emotion Markup Language (EmotionML) 1.0. This is the genesis of a very exciting phase in network centric marketing. EmotionML may be of interest to Marketers because it can enhance human-to-machine communication. Emotions are a fundamental component of human communication and need to be included in interpreting […]
Poor T-Mobile. First they lose all the Sidekick data from their Microsoft-hosted server. Then people scoff at their offer of $100 or to comp a free month for users. Then they allow customers to get out of the contract without penalty. Now T-Mobile is the defendant in two class-action lawsuits accusing them of misleading users with regard to the integrity of their data storage. $100 million worth of headache, embarrassment, […]
TapMetrics, Inc. is a “Northern-California/Washington DC-based start-up” that develops analytic dashboards allowing marketers to better understand what users are doing with their iPhone applications (other mobile platforms are slated for the product roadmap). The Marketing Consigliere met Christopher Brown, TapMetrics’ CEO at the recent TechCocktail DC event and was enthused to learn about this company. A quick demo convinced him that TapMetrics is going in the right direction. A simple Google search results […]
Last week, Sears Holding Corporation announced it will launch two social networking sites for its Sears and Kmart brands. At MySears.com and MyKmart.com, participants will be able to “share their insights, experiences and product reviews” with one another. The “two-way dialogue” (The Marketing Consigliere always thought that dialogues were by default at least “two-way”) will include forums, blogs, ratings, reviews, polls and surveys and a “suggestion” area (this last feature could prove very valuable […]
The Online Marketing Summit is back and bigger than ever. This year, they’re calling it the “Whistle Stop Tour” because the producers of the OMS actually are traveling city to city by train. Make sure you climb aboard!
AMA-DC is the third largest chapter of the American Marketing Association in the country with more than 1,000 members representing more than 600 organizations, many of which are in the ecosystem that supports Uncle Sam. It is a vibrant community and because of its location is unlike any other AMA chapter in the United States. The Marketing Consigliere was flattered to be asked to judge this year’s M Awards and […]
Image courtesy of inkiboo Imagine checking into a Las Vegas casino like Mandalay Bay, New York-New York, Monte Carlo, The Mirage, or Treasure Island and going to the pool before you indulge in a little blackjack. Your cell phone rings and you’ve received a personalized targeted promotion regarding a special dinner deal in one of the hotel restaurants, or your favorite dealer is having an exclusive event for you and other […]
Image courtesy of pkeleher/ One of the Marketing Consigliere’s recent Tweets was “Punxsutawney Phil should have crowdsourced Spring prediction to the birds” because he finally heard a cacaphony of creatures after many weeks of winter. Thinking that the famous groundhog was wrong in predicting six more weeks of winter, he referenced crowdsourcing because the crowd should be “more correct” than one individual. One thing is for sure – while the […]
The Marketing Consigliere prepared himself for Superbowl XLIII by reviewing his guest blog at Scott White’s blog, The Big Kahuna. He thought it would be interesting to see how far Marketing has come in a year. This year’s Superbowl had some well announced changes such as GM pulling out of its long time sponsorship. Fine – not everyone was willing to pay $3,000,000 for a spot this year. While no agency stood out significantly […]