SugarCon Shows How Sweet CRM Can Be, Day 2

SugarCon Shows How Sweet CRM Can Be, Day 2

Gumdrops by terren in Virginia   No surprise, the second day of SugarCon was as satisfying as the first. Keynote 1 Brian Halligan, CEO of HubSpot started the day with the story of how he realized “inbound marketing” was the proper way to match your marketing efforts with a customer’s buying habits.  One of the most interesting things he shared was the list of the most popular keywords used that are linked […]

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SugarCon Shows How Sweet CRM Can Be, Day 1

SugarCon Shows How Sweet CRM Can Be, Day 1

“Candy” by livingonimpulse We had a really great time at SugarCon today learning about their CRM platform and ecosystem. For those of you who could not make it, it was a good crowd with fantastic speakers. Here are some of the highlights of Day 1: Keynote 1 Larry Augustin, CEO of SugarCRM, started things off with a message of “The Future of Business is Open,” vowing to steward […]

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Get a Lot with Pardot

Get a Lot with Pardot

The end of September brings us the beginning of a great new event – Elevate 2010, the Pardot users’ conference, held in Atlanta, Georgia.  Pardot was there in full force with a healthy audience of users and partners who gathered to learn more about this affordable marketing automation platform. David Cummings (@david_cummings) delivering the keynote at Pardot’s Elevate 2010 Following David’s keynote, Reem Bazzari and Deepali Szczesny of SugarCRM spoke of their company’s […]

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Marketing Automation Chicken or CRM Egg?

Marketing Automation Chicken or CRM Egg?

Last week Jep Castelein (@jepc) of LeadSloth posted a great blogging entry entitled “Best CRM for Marketing Automation: Salesforce.com, Microsoft, or Oracle?” and explained pragmatically what you need to think about when making the move to a Marketing Automation platform.  One of the most important questions he asked is “Should you look at Marketing Automation options first?”  There’s at least one Marketing Automation vendor out there that says it’s […]

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8 Reasons Startups Need Marketing Automation

8 Reasons Startups Need Marketing Automation

Tech startups are generally innovators.  But whether bootstrapped or venture funded, they are burning cash and have significant milestones to meet in order to get to the next level – namely, increasing sales.  The irony of many startups, even ones that are selling disruptive technologies, is that many rely on the same old ways of marketing and sales that existed before the Internet came along, […]

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Snap! B2B iPhone Apps! – Part I

Snap! B2B iPhone Apps! – Part I

With more companies computing in “the cloud,” and more people going mobile, it will be important to stay connected to the constant marketing data streams that help make timely, critical decisions.  Apple‘s popular iPhone, which was once thought of as a shiny object with frivolous bells and whistles, is becoming a potential powerful tool for the B2B Marketing professional. Some leading marketing automation service providers have created applications […]

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SearchCRM.com Products of the Year

SearchCRM.com Products of the Year

SearchCRM.com has named its Products of the Year for 2008.  This is the fifth year that SearchCRM.com has been helping sort out the playing field for Marketing and Sales executives who need to understand the pros and cons of various platforms out there which help their enterprise become more net-centric. Using Marketer-friendly criteria of  Innovation, Performance, Ease of Integration, Ease of Use, Functionality, and Value, along with a marketing technology “dream team” (sans […]

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4-Point Strategy: How Not to Get “Whacked”

4-Point Strategy: How Not to Get “Whacked”

You’re FIRED! The scary thing about these two words is that most Marketing leaders reading this blog know another Exec who has recently been fired (as the Marketing Consigliere likes to say, “got whacked.”) or is worrying about getting whacked themselves.  We all know the stat – the average CMO tenure is less than two years, perhaps give or take a few months.  And for companies too small […]

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OpenEMM Finally Gets “Sweeter”

OpenEMM Finally Gets “Sweeter”

Forgive The Marketing Consigliere for being over a month late to notice, but when he mentioned OpenEMM in his April blog, they were talking about a SugarCRM adapter and he commented that it didn’t appear to be ready for primetime. Apparently it has been available since September of this year.  Zehr gut, meinen freunden!

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Ribbit – the Coolest App in the Pond

Ribbit – the Coolest App in the Pond

The past few weeks have been so hectic the Marketing Consigliere has let his blogging slip but he is still able to keep his personal goal of blogging about marketing and technology every month for an entire year . His latest absence from the blogosphere is this: He is working with a turnaround management team at a VC-backed startup in the space that he has been […]

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