Holiday Carol: Eloqua Fideles

Holiday Carol: Eloqua Fideles

Sung to the tune of the carol “Adeste Fideles” (O Come, All Ye Faithful).  Eloqua Fideles potens efficax, Ventum, ventum ut vestrum website. Factus vidéte, Regem Venalicium! Veníte nurtureus, Veníte nurtureus Veníte nurtureus Prospicio! Cantet nunc io chorus vendelorum cantet nunc aula gubernatorium: Gloria in excelsis venditio! Veníte nurtureus, Veníte nurtureus Veníte nurtureus Prospicio! The Marketing Consigliere requests that Latin teachers refrain from putting a […]

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Getting Emotional (Markup Language)

Getting Emotional (Markup Language)

This past week the World Wide Web Consortium (W3C), the international community organization led by Web inventor Tim Berners-Lee that develops web standards, issued a working draft for Emotion Markup Language (EmotionML) 1.0. This is the genesis of a very exciting phase in network centric marketing. EmotionML  may be of interest to Marketers because it can enhance human-to-machine communication. Emotions are a fundamental component of human communication and need to be included in interpreting […]

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OMS Whistle Stop Tour – Don’t Miss the Train!

OMS Whistle Stop Tour – Don’t Miss the Train!

The Online Marketing Summit is back and bigger than ever.  This year, they’re calling it the “Whistle Stop Tour” because the producers of the OMS actually are traveling city to city by train. Make sure you climb aboard!

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Network Centric Census

Network Centric Census

Change is happening in the Federal government, and there is definitely positive change happening in the US Department of Commerce regarding the 2010 Census. Marketers don’t think about it much, but it truly is an immense and  impressive marketing research effort that has no peer.  While it is obviously a governmental effort to determine things as varied as legislative representation and budget allocation, the primary research that will […]

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Wanted in DC – More Metrics-Driven Marketers

Wanted in DC – More Metrics-Driven Marketers

AMA-DC is the third largest chapter of the American Marketing Association in the country with more than 1,000 members representing more than 600 organizations, many of which are in the ecosystem that supports Uncle Sam.  It is a vibrant community and because of its location is unlike any other AMA chapter in the United States. The Marketing Consigliere was flattered to be asked to judge this year’s M Awards and […]

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Mobi Las Vegas!

Mobi Las Vegas!

Image courtesy of inkiboo Imagine checking into a Las Vegas casino like Mandalay Bay, New York-New York, Monte Carlo, The Mirage, or Treasure Island and going to the pool before you indulge in a little blackjack.  Your cell phone rings and you’ve received a personalized targeted promotion regarding a special dinner deal in one of the hotel restaurants, or your favorite dealer is having an exclusive event for you and other […]

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When Your Marketing Plans Get Snowed Over…

When Your Marketing Plans Get Snowed Over…

Image courtesy of pkeleher/ One of the Marketing Consigliere’s recent Tweets was “Punxsutawney Phil should have crowdsourced Spring prediction to the birds” because he finally heard a cacaphony of creatures after many weeks of winter.  Thinking that the famous groundhog was wrong in predicting six more weeks of winter, he referenced crowdsourcing because the crowd should be “more correct” than one individual.  One thing is for sure – while the […]

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CXOs – Get Marketing On Track! Part III

CXOs – Get Marketing On Track! Part III

“CXOs – Get Marketing On Track! Part I” and Part II have attracted new readers that The Marketing Consigliere has been happy to become acquainted with.  The timeliness of this blog apparently has hit a nerve and now another report underscores the need to “get marketing on track.” The CMO Council recently commissioned a study to determine current marketing operations in light of “economic uncertainty and decreasing budgetary resources.” […]

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CXOs – Get Marketing On Track!

CXOs – Get Marketing On Track!

Alterian‘s December 2008 research is starting to reverberate around the Marketing world. While some leading trade publications are still picking up the news, the message is clear – most marketers still need to get their act together, but thankfully realize it.  The main problem is money (of course), time, and corporate culture. This United Kingdom-based leading analytics platform company has a lot to say in its report.  […]

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When Offline Won’t “Bomb”

When Offline Won’t “Bomb”

When does offline beat online?  When you need to make a point about the physical world and physical media can pack the most punch.  The Marketing Consigliere likes to focus on Internet based technologies that marketers should use, but tips his hat to some good old-fashioned analog ingenuity.  DMNews recently highlighted a very creative effort by agency DraftFCB New Zealand that helped their client, the Aotearoa New Zealand Cluster Munition Coalition (ANZCMC) A […]

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