Marketing Automation Services, Demand Generation, and Lead Management | Allinio
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Sung to the tune of “Have Yourself a Merry Little Christmas.”
Get yourself Marketing Automation,
Start the process right,
Make sure that
You and your Sales are all aligned. [Read more...]
Once again, it’s time for the B2B Twitterer of the Year Awards. Now in its third year, the Awards recognize B2B organizations for outstanding contributions in practicing, promoting, and/or enhancing business via the micro-blogging/social networking sensation Twitter.
The nomination deadline is Friday, December 17th.
This year should be bigger than ever, and Allinio is pleased to be working with MLT Creative, Make Good Media, HubSpot, and NetProspex on making this year’s Awards a success. Additionally, we would like to recognize the following Steering Committee members and program Chairpersons and encourage you to follow them on Twitter: [Read more...]
Tech startups are generally innovators. But whether bootstrapped or venture funded, they are burning cash and have significant milestones to meet in order to get to the next level – namely, increasing sales. The irony of many startups, even ones that are selling disruptive technologies, is that many rely on the same old ways of marketing and sales that existed before the Internet came along, or the ones that are Internet-based yet don’t go far enough.
The Marketing Consigliere would like to give you some reasons why those engaged in entrepreneurship need to start from the ground up, before they even have a website, with marketing automation for their company: [Read more...]
Attensity has announced its acquisition of Biz360 this week and this is an exciting development in the Net-Centric Marketing world. The Marketing Consigliere recently interviewed Attensity’s CMO, Michelle de Haaff, and he loves to read about a good flex of muscle out there in the marketplace. Biz360′s platform has been a prominent social media monitoring and market intelligence solution, so he believes that this is a good sign in the industry – [Read more...]
Yesterday’s eMarketer Daily newsletter featured an article about the use of Twitter by B2C companies and its relative success. It was based on HubSpot‘s research finding that “Among business-to-consumer (B2C) small and medium-sized companies studied, more than one-half of those using Twitter generated double the median monthly leads of non-Twitter users. That result held across company size.”
These findings are noteworthy and lead to more questions…
Despite the previous week’s “Snowpocalypse” in the Washington, DC area pushing it back a week, the announcement of the B2B Twitterer of the Year Award (B2BTOTY) winners still shone through the snowladen evening on February 16th.
In a packed watering hole event sponsored by the Capital Cabal, The Marketing Consigliere thanked the judges for their outstanding work and B2BTOTY’s largest or “Peacock” sponsors (click here to see all other sponsors):
Peacock Sponsor NetProspex enables sales and marketing executives to quickly and easily find highly accurate contact information for business people and organizations. Their mission is to create the largest and most accurate directory of business contact information, making it easy to find decision-makers across all industries. The company was founded in 2006 by Gary Halliwell and Jeff Clewley, two veterans of electronic financial market data.
Peacock Sponsor Pinpointe is an Email Service Provider whose on-demand email marketing system empowers thousands of B2B marketers to target and personalize their email communications based on prospects’ response (or lack of response) to previous email campaigns. Pinpointe’s email marketing helps marketers stay in touch with their prospects, and deliver more quality opportunities to the sales team.
The Marketing Consigliere encourages you to open this post and see the list of B2BTOTY Winners & Runner Ups
