Creative Commons by whatleydude, Flickr.com With a tight economy, many Marketers are forgoing important national trade shows to keep focused on their main job: to manage the processes which allow for the gathering, storing, analyzing, sharing, and acting up on data that drives revenue for their firms. However, in this brave new world of Network Centric Marketing, it pays to make the investment in knowing […]
Using a virtual to real-world conversion mechanism, the location of Second Life avatars is converted to locations on the map of The Hague. Carrying a GPS device, a group of walking tour participants will explore the real-life manifestation of the virtual world, interacting with the avatars in their vicinity. (Creative Commons by Overig on Flickr.com) The Marketing Consigliere does not make it a habit to […]
As in the past, the Marketing Consigliere has emphasized the lessons learned from our great military that can be translated into the business world, most notably, the adoption of technologies and practices that allow for the efficient gathering, storing, analyzing, sharing and acting upon data. Sometimes he refers to a defense trade publication that specifically covers such things C4ISR Journal, published by Army Times Publishing, where he […]
For five years, Digg has been a leading social news website, allowing users to find and share any Internet content by submitting and/or voting on links and stories. As you probably know by now, rankings push a story either up (“digging”) or down (“burying”); the fundamental utility of Digg is that users can then see what is popular or not. This model has been copied throughout social […]
The Marketing Consigliere has let an article from AdWeek ping around his head a little while before he passed judgement on it. In “A New (Full Page) Look for Online Ads,” AdWeek reported on Atlanta-based ShortTail Media’s “new” offering called Digital 30 or D30. D30 is “an elegant new video advertising platform that provides advertisers an easy way to use their existing video assets across some of the nation’s premier websites.” […]
This year’s FOSE will probably be as good as ever, although last year there was much ambivalence in the Federal contracting crowd. But with with one day to go before the show, the Marketing Consigliere was a bit surprised at this year. Was it because of what was blogged last year? Well, in his blog he mentioned some companies, two of which exhibiting again- Turning Technologies, LLC, and Physical Optics […]
What a difference a year and a little election make. In 2007, the Marketing Consigliere blogged in Do Not Resuscitate Do Not Track Part I and Part II about the importance of government steering clear of regulation of behavioral targeting. Late last week, the Federal Trade Commission issued a report entitled “Self-Regulatory Principles For Online Behavioral Advertising” advising the manner in which markete rs gather, store, collaborate and act upon data gathered from […]
The trend towards personalization in the B2C arena is gathering momentum. This week an interesting announcement made the trade press regarding the famous brand Brooks Brothers – They are working with direct marketing company MBS to bring a unique one-to-one solution to their customers. Using MBS’ Klondike relational database, Brooks Brothers will be able to integrate data from their call center, brick and mortar, and online efforts. By also leveraging data […]
In a Marketing Consigliere blog from last year, it was noted that the integration of eye analytics and ultrasound by companies such as Influence Media make possible the delivery of audio messages to precise spots in a public space, based on eye contact. Another blog from around the same time described the possibility of using video and off-the-shelf technologies to profile automobiles entering a parking lot and target messages via digital […]
Pure Genius is Not Necessarily Rocket Science
The power of the Internet is evident with a Bethesda, Maryland company that leverages “crowdsourcing” for creative talent. GeniusRocket, whom the Marketing Consigliere has mentioned in passing before, offers graphic design, video, and copywriting services to clients at extremely affordable prices. In less than two years, GeniusRocket has built a pool over 10,000 freelancers from around the world to compete for projects. They help you define the […]
Under: Advertising, Agencies, Digital Asset Management, User Generated Content