This is a continuation of the activity at DemandCon in San Francisco this week. So much is happening we thought it would be better to break it up in AM/PM, easily digestible blogs. After lunch, Jon Miller (@jonmiller2), VP of Marketing for Marketo reiterated his previous talk about Marketers tracking engagement, not buying intent. He included more information about the journey of a lead in the Marketo Marketing and Sales organization. With approximately 80% […]
This week heralds the very first DemandCon, the brainchild of Shawn Elledge(@IMSummit) and Steve Gershik (@SGersh). Launching in San Francisco, the event is, in our opinion, the center of the Marketing Automation Universe. Here are some highlights of the great keynotes and panels that we got to hear. The crowd was comprised of 300 leading edge marketers from companies like Intel, Samsung, and Office Depot. Steve reviewed the flow of the day and […]
Allinio had the privilege to be the Regional Sponsor for Marketo‘s “Rock Your Revenue” tour when it stopped in the Washington, DC area. The speakers included: JimLenskold (@jimlenskold), Managing Director of Lenskold Group, who spoke about the imperative for Marketing to be better at showing ROI; Kelly Waffle of Sourcefire, a Marketo customer, spoke of the the issues he faced implementing the platform and how he has further configured it for even […]
We were privileged to be a guest of Joe Manna (@JoeManna), Nicole Shoots (@NShoots) and crew of Infusionsoft‘s national tour of eight cities. It didn’t take long after arriving there to realize that this was going to be a good “hands-on” day for the attendees; with 6,500 SMB customers worldwide and 43 million emails sent out through their system per week, Infusionsoft attracted around 100 Marketers to its Washington DC stop. The […]
We’re taking a break from a multi-paragraph blog this week, and we’re not going to go on any major Marketing Automation diatribe, but – If you haven’t been on vacation this summer, you should leave and go on it. However, you could rest a lot better on the beach if you had already shored up your lead management process and had implemented a marketing automation system […]
Day 1 Yesterday, The Marketing Consigliere asked What will LeadsCon Offer Marketing Automaters? Over 1,000 filled the conference room for the initial sessions. Jay Weintraub (@jayweintraub), an organizer of the event, kept a good tight schedule of some impressive panelists. This was a different world for The Marketing Consigliere, who primarily advises in B2B Marketing world. The event was focused towards the B2C marketing world, where a […]
The Marketing Consigliere loves New York pizza and will find any excuse to go get some. What better excuse than this year’s LeadsCon? Smack dab in the middle of Manhattan, LeadsCon, like a hot fresh pizza straight out of the oven, will offer much to chew on and digest. Jep Castelein (@jepc) of LeadSloth had indicated that he would not be attending since he was concentrating on lead nurturing and lead scoring as opposed […]
Tech startups are generally innovators. But whether bootstrapped or venture funded, they are burning cash and have significant milestones to meet in order to get to the next level – namely, increasing sales. The irony of many startups, even ones that are selling disruptive technologies, is that many rely on the same old ways of marketing and sales that existed before the Internet came along, […]
The trend towards personalization in the B2C arena is gathering momentum. This week an interesting announcement made the trade press regarding the famous brand Brooks Brothers – They are working with direct marketing company MBS to bring a unique one-to-one solution to their customers. Using MBS’ Klondike relational database, Brooks Brothers will be able to integrate data from their call center, brick and mortar, and online efforts. By also leveraging data […]