The first Microsoft Dynamics CRM Incubation Week is being held from December 15th to 19th, 2008 at the Microsoft Technology Center in Reston, Virginia. This week-long program will include some training and several days of prototyping and development, and a presentation competition for prizes. This event is free to enter but if selected, travel, lodging, meals, etc. are out-of-pocket for entrants. Each team will be allowed up to three team members. Companies […]
A recent survey conducted by Epsilon reports that 55% of marketing executives said they’re “not too interested” or “not interested at all” in including social networking into their marketing efforts. Don’t they realize their children, whether in college, high school, or grade school are spending inordinate amount of time on social networks? Don’t they know that an entire generation of their employee base has been IMing for […]
Real quick – The Marketing Consigliere had a domain name issue and had a terrific GoDaddy service rep. A few minutes later he got a survey from them and loved the look of it. Instead of showing numbers on a continuum for the potential answers, they use “thumbs up” and “thumbs down” at each end of the range. This is great B2C brand management in that it […]
Poor Betty Draper. A “desperate housewife” with nothing better to do. She mysteriously appeared as a “follower” on The Marketing Consigliere’s Twitter account. He didn’t know who she was, but her picture sure was glam. Used to the advances of WASPish women seeking more than what their husbands offer, he checked out her profile… Actually, someone at AMC or one of their agencies somehow found him on Twitter, decided he was less Machiavellian than […]
You’re FIRED! The scary thing about these two words is that most Marketing leaders reading this blog know another Exec who has recently been fired (as the Marketing Consigliere likes to say, “got whacked.”) or is worrying about getting whacked themselves. We all know the stat – the average CMO tenure is less than two years, perhaps give or take a few months. And for companies too small […]
Today’s earlier blog, “When Bad Things Happen to Good Data” takes into account major hardware disasters. But what about all the little gadgets that are out there in the hands of field personnel? Items like laptops, cellphones, smartphones and other devices can get destroyed, lost, or even stolen. Stolen assets are what scare business leaders the most due to the sensitive nature of files that […]
We’ve all had hard drives crash and gone through the hell of picking up our business lives afterwards. For individuals this can be traumatic and completely disruptive. But what happens to the Enterprise when a database “detonates?” It can make or break a company’s existence; so the money spent on preventing data catastrophes is well spent, but it is prudent to be prepared for the […]
Joe Zuccaro, Allinio’s President and Marketing Consigliere is going to go out on a limb, less than 12 hours before the polls close. According to the media, however, not too much of a limb – they have been using some interesting predictive analytical tools. He is calling the election and declare Barack Obama the winner of the 2008 Presidential Election. OK, that’s probably not a shocker to most people. […]
The United States Navy has announced its approval to use certain Web 2.0 techniques to facilitate its collaborative and communication efforts. Robert Carey, the Navy’s CIO, issued a memo entitled “Web 2.0: Utilizing New Web Tools” on October 20th, 2008. As The Marketing Consigliere has been blogging that businesses need to take the military concept of C4ISR to improve its sales and marketing success, here we have the military taking […]
In a Network-Centric Marketing world, e-newsletters still remain a good source of information for the professional. The Marketing Consigliere took an inventory of some of the ones that stuff his inbox regularly and found these: Ad Age Digital, Adotas, BtoB Daily News Alert, BtoB E-Mail Marketer Insight, BtoB Rollout, BtoB Straight Line, Chief Marketer, DemandGen Report, eMarketer Daily, Get to the Point: Business-to-Business, Get to […]