This week’s Adweek cover story is about alleged ageism in the advertising industry. “War of the Ages” tries to present a picture of aging baby boomers getting tossed from high-six figure jobs and being replaced by less expensive, “hipper” younger professionals. These hipper and younger professionals also happen to know a lot about network-centric marketing than the axed veterans. While that last statement may be a generalization, […]
The Marketing Consigliere heard someone talking enthusiastically about EDS. I was puzzled why someone in a small startup would be abuzz over the company that Ross Perot put on the map. Well, he was misinformed. Email Data Source, Inc., is a company with a great story that needs to be told. According to their website, they “collect, analyze, organize, and archive thousands of daily email marketing messages, providing our […]
My, my… A year ago The Marketing Consigliere had no idea what work and fun blogging would be. He has slowed down lately due to his work at a startup company in the SaaS space… However, he will try to pick up the pace to bring you another year’s worth of the latest in marketing technology. A lot has happened in the past year in what he […]
The Marketing Consigliere cursed Bill Gates before he ever knew he existed. His first job out of college was with Mayflower Moving. (How he got from working in trucking industry to working in the Internet industry is simple – they’re both transportation related. One is with packages while one is with packets – you must deliver them both on time without dropping them.) Or you could […]
The past few weeks have been so hectic the Marketing Consigliere has let his blogging slip but he is still able to keep his personal goal of blogging about marketing and technology every month for an entire year . His latest absence from the blogosphere is this: He is working with a turnaround management team at a VC-backed startup in the space that he has been […]
In iMedia Connection‘s leading e-newsletter story today, “5 New Ways Brands Can Go Beyond the Browser,” Max Zabramny of Organic writes about the new applications on the near horizon which will allow for work to be conducted offline after the a connection is terminated or is that is automatically executed once an online connection is re-established. We are familiar with this, but the twist is that now marketers are taking […]
The cover story of the May 12, 2008 issue of Fortune magazine is “The Best Advice I Ever Got.” All of the stories cover a very diverse set of leaders and are both a quick reading and interesting. The one that stuck out most in The Marketing Consigliere’s mind was that of Craig Newmark of Craigslist. In particular, his statement that he “was working within a marketing division, […]
OK, there are actually two “i”s in “Social Media,” but The Marketing Consigliere’s point is based on the real popular phrase he lifted this blog’s title from: “There’s no “I” in “Team.” Social media obviously implies groups of individuals communicating or collaborating. And in a Marketing group, there’s no difference. Leadership must learn that Social Media, in order to be successful, must be a team effort. This […]
First allow The Marketing Consigliere to apologize. He migrated to WordPress 2.5 this weekend and found out there’s a major bug that doesn’t allow you to upload images. He will keep his text brief so your eyes don’t glaze over! A week after FOSE and his blog about it, he received an email that caught his attention, but not for the reason that the Marketer who sent it wanted. […]
Bob Gourley, the CTO and Founder of Crucial Point LLC, is a former CTO for the Defense Intelligence Agency. If anyone knows C4ISR, it is him. The Marketing Consiglire encourages CEOs and CMOs to read his April 2, 2008 entry in his blog, CTO Vision – “What’s Next in Enterprise IT.” There are clear implications for Net-Centric Marketing. Of particular note is a slide presentation of his personal predictions of change […]