Creative Commons by FeatheredTar Allinio is not nor has it ever purported to be a search “expert.” We farm out that skill and spend a lot of time vetting the charlatans, pretenders and buffoons that claim to be SEO and/or SEM (or PPC) “gurus.” As in any hierarchy of talent, there are few at the top and a lot of sloppy wannabes at the bottom. […]
There was a big announcement at the end of last week that seemed to be missed by a lot of people in the marketing technology space, perhaps due to the upcoming summer weekend or one of the many political scandals and debates going on in this country. But first, a prologue- let’s wind the clock back a little. Recently, Focus asked, “Backed by Google and Salesforce, is HubSpot poised to be a […]
From the left: Chris Wolf and Marcy Wilder of Hogan Lovells; Maneesha Mithal of the FTC; Stuart K. Pratt of the CDIA, Justin Brookman of the CDT; and Jane Horvath of Google. (not pictured: Hooman Radfar of Clearspring and Robert Quinn of AT&T) It’s been over two years since we blogged about “Do Not Track” regulations, and the pendulum has been swinging in favor of those […]
Photo by Laenulfean http://www.flickr.com/photos/laenulfean/ OpinionLab, Foresee Results, Give the Voice of The Customer. Or use Tealeaf, Coradiant; Experience Will be measured! And if you have The budget for Omniture or Even ComScore Webtrends or then Coremetrics will Your metrics needs Grandly fulfill! Or if you’re cheap, It’s not a leap, Google can too, Give stats to you. Klout is a treat While people tweet See influence Of audience! Measure, measure, measure, […]
This is the third anniversary of this blog. Similar milestones were previously acknowledged in 2009 and 2008 with much joy and pasta, but this year is extra special. Although it is still referred to as “The Marketing Consigliere” Blog, and written in the third person narrative, it is undergoing change as it figures out what kind of Marketing blog it wants to be when it grows up. Earlier this spring […]
SuperBowl XLIV will provide another interesting event for Marketers to think and talk about. While always designed to be entertaining, the advertisements that make the the SuperBowl “the” marketing event of the year are rumored to be even more entertaining due to the “Great Recession,” and will hopefully lift viewers’ spirits up. But this year, The Marketing Consigliere will not critique the ads; he is not […]
Sung to the tune of “Let It Snow.” Oh, your email campaign was frightful, And your sales department’s spiteful, Because the leads you give them blow, S-E-O, S-E-O, S-E-O! And if your social media guru Has done nothing more than screw you Get your keywords all in a row, S-E-O, S-E-O, S-E-O! S-E-M costs you much too much Though you can show the boss R-O-I […]
eMarketer fanfared the results of a MailChimp survey result this week. There are millions of users of “free” email through providers like Yahoo!, Google, and Microsoft with Yahoo! Mail, Gmail, and Hotmail, respectively. AOL is included in the report, although its services are not free; the email is part of the overall package. Of those users, however, which are the most “engaged” with their email? We predict that people will use free email, even in business situations, […]
Change is happening in the Federal government, and there is definitely positive change happening in the US Department of Commerce regarding the 2010 Census. Marketers don’t think about it much, but it truly is an immense and impressive marketing research effort that has no peer. While it is obviously a governmental effort to determine things as varied as legislative representation and budget allocation, the primary research that will […]
Two companies in the Washington, DC area are approaching a time honored business ritual – the exchange of business cards between two professionals – in slightly different ways. DubMeNow of Vienna, Virginia has a smart phone based application that allows people to quickly text or email their contact data to another user with the application loaded on their smart phone. The data appends directly to device’s […]