The 20-Year Road to Net-Centric Marketing, Part II

The 20-Year Road to Net-Centric Marketing, Part II

The 20-Year Road to Net-Centric Marketing brought amusement to many readers who remember the “gold rush” of the “dot-com” era.  And the Marketing Consigliere wants to make one more observation about those seemingly long ago days. In the early nineties there was an exciting book that created much buzz in the Marketing profession:  The One to One Future: Building Relationships One Customer At A Time by Don Peppers and Martha Rogers, Ph.D. […]

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10 Allinio Predictions for 2009

10 Allinio Predictions for 2009

Prediction 1: Robert Scoble will become marginalized as a new “Twitterer to follow” emerges that is less condescending and opinionated. The Marketing Consigliere actually likes Scoble, has met him twice, but understands that like all “celebrities,” a new one will probably come along that the huddled marketing masses will want to anoint as their new savior.  He will never be relegated as the “Lindsay Lohan” of […]

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Marketing Still Stuck in a Silo

Marketing Still Stuck in a Silo

“Marketing Tech Use Lags,” by BtoB Magazine contributing editor Richard Karpinski reports that IDC‘s CMO Advisory Practice is issuing a study that finds inadequate technology planning and investment in marketing departments. IDC Research Vice President Michael Gerard has indicated that for marketers, planning is not a continuous process but an isolated event; however, it should indeed be continuous.  With less than 2% of a marketing budget being invested in marketing applications, many marketers with […]

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The New Network-Centric President

The New Network-Centric President

Joe Zuccaro, Allinio’s President and Marketing Consigliere is going to go out on a limb, less than 12 hours before the polls close.  According to the media, however, not too much of a limb – they have been using some interesting predictive analytical tools.  He is calling the election and declare Barack Obama the winner of the 2008 Presidential Election. OK, that’s probably not a shocker to most people.  […]

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Damn the Torpedoes, Full Web 2.0 Ahead

Damn the Torpedoes, Full Web 2.0 Ahead

The United States Navy has announced its approval to use certain Web 2.0 techniques to facilitate its collaborative and communication efforts.   Robert Carey, the Navy’s CIO, issued a memo entitled “Web 2.0: Utilizing New Web Tools” on October 20th, 2008. As The Marketing Consigliere has been blogging that businesses need to take the military concept of C4ISR to improve its sales and marketing success, here we have the military taking […]

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Rage Against Age?

Rage Against Age?

This week’s Adweek cover story is about alleged ageism in the advertising industry.  “War of the Ages” tries to present a picture of aging baby boomers getting tossed from high-six figure jobs and being replaced by less expensive, “hipper” younger professionals.  These hipper and younger professionals also happen to know a lot about network-centric marketing than the axed veterans. While that last statement may be a generalization, […]

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Happy “Blogiversary”

Happy “Blogiversary”

My, my… A year ago The Marketing Consigliere had no idea what work and fun blogging would be. He has slowed down lately due to his work at a startup company in the SaaS space… However, he will try to pick up the pace to bring you another year’s worth of the latest in marketing technology. A lot has happened in the past year in what he […]

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Gates’ Exit Out the Door

Gates’ Exit Out the Door

The Marketing Consigliere cursed Bill Gates before he ever knew he existed. His first job out of college was with Mayflower Moving. (How he got from working in trucking industry to working in the Internet industry is simple – they’re both transportation related. One is with packages while one is with packets – you must deliver them both on time without dropping them.)  Or you could […]

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Ribbit – the Coolest App in the Pond

Ribbit – the Coolest App in the Pond

The past few weeks have been so hectic the Marketing Consigliere has let his blogging slip but he is still able to keep his personal goal of blogging about marketing and technology every month for an entire year . His latest absence from the blogosphere is this: He is working with a turnaround management team at a VC-backed startup in the space that he has been […]

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FOSE Followup Folly

FOSE Followup Folly

First allow The Marketing Consigliere to apologize.  He migrated to WordPress 2.5 this weekend and found out there’s a major bug that doesn’t allow you to upload images.  He will keep his text brief so your eyes don’t glaze over! A week after FOSE and his blog about it, he  received an email that caught his attention, but not for the reason that the Marketer who sent it wanted. […]

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