eMetrics Marketing Optimization Summit

eMetrics Marketing Optimization Summit

Last spring at ad:tech, The Marketing Consigliere had a limited amount of time to spend at the show so he opted to walk around and drill marketers and product managers at their exhibition booths rather than sit with the herd at the keynotes or breakout sessions. With a huge floor to cover, whom did he choose to visit first? In his hotel room the night before, […]

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The “Death of the Cold Call”

The “Death of the Cold Call”

David Thompson, CEO of Genius.com wrote a succinct article in this week’s DM News titled, “Technology’s sales upside: The death of the cold call.” He makes a great point that with new web tools, which he calls “Sales 2.0,” enable sales people to “reach out to the right people, at the right time, with the right message.” Sales 2.0 fits neatly into the concept of Network Centric Marketing, or […]

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Focus Broadly and Let the Network Work For You

Focus Broadly and Let the Network Work For You

Focus groups, which are easily five-figure marketing expenses, are not embraced by all. Those that do understand the value of focus groups know that getting a focus group together is always a challenge and requires a lead time to find and attract qualified participants. Likewise, it takes time to get observers assembled at the same time, behind the mirror to see what’s going on. And […]

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Wired Magazine Agrees with The Marketing Consigliere (OK…. sort of…)

Wired Magazine Agrees with The Marketing Consigliere (OK…. sort of…)

I confess to reading carbon-based media, holding it in my hand, and actually enjoying it. I also confess to hanging out with geeks, being nice to them, and actually listening to them (but I still will not say that I myself am a “geek”). Lastly, I confess to making huge leaps of faith on occasion when making certain statements regarding that in which what I […]

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