We arrived early for this year’s Business Marketing Association International Conference in Chicago and took advantage of a pre-conference workshop entitled “Unleash Your Inner Publisher.” Although we thought that we already did a pretty good job at blogging and tweeting and all the other things that customers read, we quickly realized that this workshop was a worthwhile investment. Paul Gillin, a thought leader in the B2B marketing world, […]
Following a last year’s mischief, we are posting holiday carols for the tech/marketing/social crowd. With such hits as O Little Town of Twitterville, Talking In A Mobile Wonderland, S-E-O, S-E-O, S-E-O!, and Eloqua Fideles, we decided to give this year some spirit lifting anthems. Here’s the first carol for 2010: Sung to the tune of “The Twelve Days of Christmas“ On the first day of Foursquare, my true love gave […]
Once again, it’s time for the B2B Twitterer of the Year Awards. Now in its third year, the Awards recognize B2B organizations for outstanding contributions in practicing, promoting, and/or enhancing business via the micro-blogging/social networking sensation Twitter. The nomination deadline is Friday, December 17th. This year should be bigger than ever, and Allinio is pleased to be working with MLT Creative, Make Good Media, HubSot, and NetProspex on making this year’s Awards a success. Additionally, […]
At TWTRCON this past June, we found out about Tap11, a Twitter business intelligence platform that allows companies to track, engage, and increase their audience with great data mining, metrics & measurement, and business intelligence capabilities. Earlier in the spring, the San Francisco based company launched with over 100 major brands and marketing firms and is VC backed. Allinio had the privilege of asking Adam Zbar (@zman47), Tap11′s CEO, a […]
Last week Jep Castelein (@jepc) of LeadSloth posted a great blogging entry entitled “Best CRM for Marketing Automation: Salesforce.com, Microsoft, or Oracle?” and explained pragmatically what you need to think about when making the move to a Marketing Automation platform. One of the most important questions he asked is “Should you look at Marketing Automation options first?” There’s at least one Marketing Automation vendor out there that says it’s […]
This is the third anniversary of this blog. Similar milestones were previously acknowledged in 2009 and 2008 with much joy and pasta, but this year is extra special. Although it is still referred to as “The Marketing Consigliere” Blog, and written in the third person narrative, it is undergoing change as it figures out what kind of Marketing blog it wants to be when it grows up. Earlier this spring […]
Sung to the tune of the carol “O Little Town of Bethlehem.” O little town of Twitterville, Thy Tweeps are far and wide, And with their sweet and endless tweets, The hashtags all go by. Yet though the Fail Whale cometh, When they want news the most, Thy conversations keep them warm, And happy coast to coast. When at their work or in their homes, Short text they […]
For two years now, the Marketing Consigliere has been bringing his insight on Net-Centric Marketing. Buon Compleanno to his blog and thanks to you all for continuing to read it.
The Marketing Consigliere likes to take examples from our nation’s honored warriors and apply them to business and marketing problems. He also wants to recognize things which can be publicized from the impressive United States Intelligence Community that are relevant to Network-Centric Marketers. Yesterday, the Adobe Intelligence Community Executive Forum, sponsored by Adobe and Carahsoft Technology Corporation, a Washington, DC based government IT solutions provider, was held with a gathering […]
The Marketing Consigliere prepared himself for Superbowl XLIII by reviewing his guest blog at Scott White’s blog, The Big Kahuna. He thought it would be interesting to see how far Marketing has come in a year. This year’s Superbowl had some well announced changes such as GM pulling out of its long time sponsorship. Fine – not everyone was willing to pay $3,000,000 for a spot this year. While no agency stood out significantly […]