We arrived early for this year’s Business Marketing Association International Conference in Chicago and took advantage of a pre-conference workshop entitled “Unleash Your Inner Publisher.” [Read more...]
Holiday Carol: The Twelve Days of Foursquare
December 6, 2010 By Leave a Comment
Following a last year’s mischief, we are posting holiday carols for the tech/marketing/social crowd. With such hits as O Little Town of Twitterville, Talking In A Mobile Wonderland, S-E-O, S-E-O, S-E-O!, and Eloqua Fideles, we decided to give this year some spirit lifting anthems. Here’s the first carol for 2010:
Sung to the tune of “The Twelve Days of Christmas“
2010 B2B Twitterer of the Year Awards
October 11, 2010 By Leave a Comment
Once again, it’s time for the B2B Twitterer of the Year Awards. Now in its third year, the Awards recognize B2B organizations for outstanding contributions in practicing, promoting, and/or enhancing business via the micro-blogging/social networking sensation Twitter.
The nomination deadline is Friday, December 17th.
This year should be bigger than ever, and Allinio is pleased to be working with MLT Creative, Make Good Media, HubSpot, and NetProspex on making this year’s Awards a success. Additionally, we would like to recognize the following Steering Committee members and program Chairpersons and encourage you to follow them on Twitter: [Read more...]
Tap11′s Intelligence Helps You Tap More Out of Twitter
October 4, 2010 By Leave a Comment
At TWTRCON this past June, we found out about Tap11, a Twitter business intelligence platform that allows companies to track, engage, and increase their audience with great data mining, metrics & measurement, and business intelligence capabilities. Earlier in the spring, the San Francisco based company launched with over 100 major brands and marketing firms and is VC backed. Allinio had the privilege of asking Adam Zbar (@zman47), Tap11′s CEO, a few questions:
Marketing Automation Chicken or CRM Egg?
September 13, 2010 By Leave a Comment
Last week Jep Castelein (@jepc) of LeadSloth posted a great blogging entry entitled “Best CRM for Marketing Automation: Salesforce.com, Microsoft, or Oracle?” and explained pragmatically what you need to think about when making the move to a Marketing Automation platform. One of the most important questions he asked is “Should you look at Marketing Automation options first?” There’s at least one Marketing Automation vendor out there that says it’s a viable choice…
Happy Third “Blogiversary”
July 19, 2010 By 1 Comment
This is the third anniversary of this blog. Similar milestones were previously acknowledged in 2009 and 2008 with much joy and pasta, but this year is extra special. Although it is still referred to as “The Marketing Consigliere” Blog, and written in the third person narrative, it is undergoing change as it figures out what kind of Marketing blog it wants to be when it grows up.
Earlier this spring the blog moved from its own domain to be under the Allinio brand. The whole site migrated to WordPress 3.0 when it was still beta. Some plugins were trashed, others were added, like the WP Touch, which formats this site with a mobile theme for the Apple iPhone / iPod touch, Google Android, Palm Pre and other touch-based smartphones. Book reviews have been a little more frequent, and the “Cinque Domande” (Five Questions) for startup executives has struggled because it’s hard for both the interviewer and interviewee to find the time to conduct the interviews. [Read more...]
