The “Post-Marketing” and Social Commerce Era

The “Post-Marketing” and Social Commerce Era

In a recent Business Marketing Institute “Tuesday Marketing Notes,” the concept of “Post-Marketing” was introduced because of the way “prospects have changed the way they learn about, research, and buy products and services in B2B markets, using the Internet and Google instead of trade publications, trade shows, and other conventional marketing media to learn about and evaluate new products for their companies.” Certainly social media has made […]

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Your PURLsonal Brand

Your PURLsonal Brand

The trend towards personalization in the B2C arena is gathering momentum.  This week an interesting announcement made the trade press regarding the famous brand Brooks Brothers – They are working with direct marketing company MBS to bring a unique one-to-one solution to their customers.  Using MBS’ Klondike relational database, Brooks Brothers will be able to integrate data from their call center, brick and mortar, and online efforts.   By also leveraging data […]

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SuperAds XLIII

SuperAds XLIII

The Marketing Consigliere prepared himself for Superbowl XLIII by reviewing his guest blog at Scott White’s blog, The Big Kahuna.  He thought it would be interesting to see how far Marketing has come in a year. This year’s Superbowl had some well announced changes such as GM pulling out of its long time sponsorship.  Fine – not everyone was willing to pay $3,000,000 for a spot this year.   While no agency stood out significantly […]

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10 Allinio Predictions for 2009

10 Allinio Predictions for 2009

Prediction 1: Robert Scoble will become marginalized as a new “Twitterer to follow” emerges that is less condescending and opinionated. The Marketing Consigliere actually likes Scoble, has met him twice, but understands that like all “celebrities,” a new one will probably come along that the huddled marketing masses will want to anoint as their new savior.  He will never be relegated as the “Lindsay Lohan” of […]

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While Leads were Converting Last Week

While Leads were Converting Last Week

When an auditor assesses the internal controls of a service organization, they use SAS 70 standards as criteria.  Audits are important to client companies that use outsourcing services which impact their control of processes and data.  The type of report issued, a Type I report, states the auditor’s opinion on the accuracy of Eloqua’s description of   controls that are operating within their applications and the fitness of […]

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Brandhackers – Buy or Build?

Brandhackers – Buy or Build?

Back in LinkedIn, I asked a question to the “BrandHackers” group: What do you think the trend for Brand conversations is going to be: A. Brands will create their own social networking platform B.  Brands will buy a social networking platform to use While I only received a handful of comments, I must say that they were good: Shashank Nigam, a columnist for Interbrand‘s BrandChannel.com and Editor/Blogger at SimpliFlying, said: […]

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The Blue-State Bird of Tweetiness

The Blue-State Bird of Tweetiness

The Marketing Consigliere has been trying to build up his Twitter list of followers and followees, and had a friend that was following both Hillary Clinton and Barack Obama.  So he checked out their Twitter profiles and noticed something odd…  Senator Clinton stopped tweeting on October 30th and (now) President Elect Obama stopped tweeting on November 5th, the day after he won one of the most exciting elections in United States history. It’s […]

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Dear Ol’ GoDaddy

Dear Ol’ GoDaddy

Real quick – The Marketing Consigliere  had a domain name issue and had a terrific GoDaddy service rep.  A few minutes later he got a survey from them and loved the look of it.  Instead of showing numbers on a continuum for the potential answers, they use “thumbs up” and “thumbs down” at each end of the range. This is great B2C brand management in that it […]

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A Virtual Underworld Connection

A Virtual Underworld Connection

This weekend The Marketing Consigliere spent some time checking out Moviestorm, a British firm with an application that allows you to make your own scripted virtual world videos.  It had been a while since he toyed on Second Life, which almost seems passe now (and besides, you can’t get good cannoli there); but this sounded too cool. He was really curious so downloaded the 25Mb installer and […]

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Offline is Online

Offline is Online

In iMedia Connection‘s leading e-newsletter story today, “5 New Ways Brands Can Go Beyond the Browser,” Max Zabramny of Organic writes about the new applications on the near horizon which will allow for work to be conducted offline after the a connection is terminated or is that is automatically executed once an online connection is re-established.  We are familiar with this, but the twist is that now marketers are taking […]

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