Does Marketing Automation Help You “Love” Customers?

Does Marketing Automation Help You “Love” Customers?

Well, for those of you who never got a St. Valentine’s Day card this month, neither did we! So print out the one above and consider you our sweetheart and close you eyes and pretend we’re hugging you! Today’s topic is an interesting one, although it should be about maintaining your editorial calendar because we’re obviously two weeks late on this one! But we digress…. […]

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Eating Our Words About Hubspot

Eating Our Words About Hubspot

Earlier this month, we made a a brief comment regarding Hubspot‘s standing in the world of Marketing Automation.  Undoubtedly they are the thought leader in “Inbound Marketing,” but we said that they were not playing at the same level as some of the leading Marketing Automation platforms such as Pardot or Marketo.   Well, the fantastic listeners at Hubspot caught wind of our blog, and none other than the effervescent Laura Fitton (@pistachio) […]

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Intense Text Analytics with Attensity

Intense Text Analytics with Attensity

While the Marketing Consilgiere was at TWTRCON last month, he paid visits to the booths of various event sponsors. One booth that really captured his attention was that of Attensity, who provides a text analytics platform that quickly and rapidly transforms unstructured data- such as in the gazillions of tweets that fly through the Twittersphere- into valuable, actionable information with unparalleled accuracy. If you go to their website […]

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Do Not Resuscitate Do Not Track, Part III

Do Not Resuscitate Do Not Track, Part III

What a difference a year and a little election make. In 2007, the Marketing Consigliere blogged in Do Not Resuscitate Do Not Track Part I and Part II about the importance of government steering clear of regulation of behavioral targeting. Late last week, the Federal Trade Commission issued a report entitled “Self-Regulatory Principles For Online Behavioral Advertising” advising the manner in which markete rs gather, store, collaborate and act upon data gathered from […]

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Oh, Behave!

Oh, Behave!

So much flap has been in the press regarding behavioral targeting and privacy.  Most of the flap has been on the B2C side of things – which is to be expected when you are dealing with naive, impulsive consumers.  Advertising is painted as the boogeyman in this situation and vast data mining conspiracies are hinted at by those that purportedly champion individuals and freedom. Should […]

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2009 Sacred Cows

2009 Sacred Cows

Recently The Marketing Consigliere asked a question in various LinkedIn discussion groups.  The question was, “What are the two most important marketing projects you have that you don’t want to be forced to cut in 2009? The responses were quite interesting but two that succinctly rose above the noise were the following: Diana Engelmeyer of ExactTarget emphasized the following of importance to her: 1. Behaviorally targeted banner advertising 2. […]

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Phorm an Opinion…

Phorm an Opinion…

Across the pond there has been a storm brewing over privacy and advertising. The largest Internet Service Providers in the United Kingdom – BT, Virgin Media and Carphone Warehouse’s TalkTalk, recently teamed up with Phorm, an ad serving company. In this unusual move, ISPs, which have been traditionally “neutral” to end users web surfing habits, now have an opportunity to cash in by “knowing” what their customers do. So by providing […]

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EmSense – Common Sense or Nonsense?

EmSense – Common Sense or Nonsense?

  This is a headset which is being developed by EmSense, a Monterey, California based company that is pioneering physiological neuro-scientific sensing for business decision making. Their patent-pending device has embedded sensors that combine EEG technology used to measure brain-wave activity and other biometrics like eye motion, breathing, cardio activity, body temperature in an individual viewer. Another company, Sands Research, also is helping firms conduct market research by measuring […]

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Hitting on Web Analytics

Hitting on Web Analytics

The Marketing Consigliere has come across several start-up companies in his path that plan on depending on advertising for their revenue model. Having been in publishing, he tries to give them ideas how to make that work for them. But they definitely should look at publishers closer – many of them are struggling. While one may argue that much of that struggle is due to […]

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The Play’s The Same, But the Actors Change With Every Scene

The Play’s The Same, But the Actors Change With Every Scene

The Marketing Consigliere reads a lot of trade rags. He scours them to for articles or ideas to bring to The Marketing Consigliere Blog. Sometimes, believe it or not, there’s nothing he thinks meets the newsworthy standards of this blog. Sometimes he gets Blogger’s Block. Sometimes the day job gets in the way, or he spends too much time exploring Second Life for ideas and get sidetracked… And […]

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