Jim Sterne’s Social Media Metrics

Jim Sterne’s Social Media Metrics

Jim Sterne (@jimsterne) is an A-List, top notch, impeccable luminary in the metrics arena.  He currently chairs the Web Analytics Association, and is the driver of the eMetrics Marketing Optimization Summit, which the Marketing Consigliere has been enjoying for years when it generously comes to the Washington DC Area.  So The Marketing Consigliere took great interest when he found out the Jim has come out with another book. His latest […]

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Jigsaw, NetProspex Take the Lead with Leads

Jigsaw, NetProspex Take the Lead with Leads

video montage of Glengarry Glen Ross courtesy of walkingf00l   The recent acquisition of Jigsaw by Salesforce is a good sign of the times for Net-Centric Marketing.  By including Jigsaw’s 21 million B2B contacts as part of its AppExchange service offering, Saleforce makes a more seamless process out of your email marketing efforts.  By having the data needed to drive your revenue available in a convenient way, you no longer need to hunt down […]

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Moving Your Content Without Breaking Anything

Moving Your Content Without Breaking Anything

The Marketing Consigliere is happy to say that his blog was folded into the Allinio website – Allinio being a company that helps organizations plan, implement and execute marketing automation projects (run by The Marketing Consigliere, of course).  The blog content will not change; it will be yet another resource that Allinio has to offer its clients. (And from a branding perspective, how can you replace a […]

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Snap! B2B iPhone Apps! Part III

Snap! B2B iPhone Apps! Part III

In early February, The Marketing Consigliere posted a blog about iPhone apps for B2B organizations and then reported about more later that month. Since then a few more iPhone apps for B2B companies have debuted, and The Marketing Consigliere advises you to be aware of them. WebEx, the leading web conferencing company bought a leading web analytics play, recently released their iPhone app, and The Marketing Consigliere is pleased that […]

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Il Sottovoce – The Whisper – XXIX

Il Sottovoce – The Whisper – XXIX

La notte porta consiglio. Night is the mother of council.

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Il Sottovoce – The Whisper – XXIX

Il Sottovoce – The Whisper – XXIX

La notte porta consiglio. Night is the mother of council.

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Wegora’s Non-Linear Collaboration & Semantic Tool

Wegora’s Non-Linear Collaboration & Semantic Tool

Recently The Marketing Consigliere had an early morning coffee with a very engaging gentleman who is at the helm of a small but promising start-up company.  Rory Kelly of Wegora, a collaboration platform with an integrated semantic analytics engine.  Having recently blogged about Attensity, another semantic analytics platform developer and just last week blogging about an acquisition by that company, The Marketing Consigliere was extremely interested in what Rory had to […]

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