UGottaGo2Content2Conversion

April 9, 2012 By Leave a Comment

Here’s another event worth going to if you are involved with demand generation and lead management for your organization.  Andrew Gaffney (@agaffney) of DemandGen Report is producing an event to be held on Tuesday, April 24th in New York City.  According to DemandGen Report:

  • More than 90% of B2B buyers start their purchasing process by engaging with content.
  • More than 40% of B2B buyers do not initiate a contact with a solutions provider until after downloading content from their site.

Clearly this poses a challenge for under-staffed, under-budgeted, overworked B2B Marketers who must devise and execute a content strategy on a hyper-speed basis.

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Filed Under: B2B Marketing, Content, Demand Generation, Lead Generation, Marketing, Marketing Automation, Metrics & Measurement Tagged With: , , , , , , ,

Marketing Automation Professionals of the World, Unite!

February 21, 2012 By Leave a Comment

Know anyone else pulling their hair out over their Marketing Automation platform?  Are your pupils dialating and your heart stopping  over the thought of the mountain of content that you have to create?    Well, here on the East Coast we’re trying to do something about it…

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Filed Under: Business Intelligence, C4ISR Marketing, CRM, Demand Generation, Email Marketing, Event, Lead Generation, Leadership, Marketing, Marketing Automation, Metrics & Measurement, Net-Centric Marketing, Optimization, Sales Tagged With: , , , , ,

OMS 2012 – Yes, You Should Have Been There!

February 10, 2012 By 1 Comment

The buzz around the Online Marketing Summit this year was loud and continuous; many people were there for the first time and many were self-described as online marketing neophytes.  Even to battle-scarred digerati like us, OMS 2012 exceed expectations… [Read more...]

Filed Under: B2B Marketing, Demand Generation, Event, Fun, Lead Generation, Marketing, Marketing Automation, Metrics & Measurement, Video Tagged With: , , , , , , , , ,

B2B Marketing Events for 2012

January 2, 2012 By 3 Comments

This year there are a multitude of conferences available to B2B Markters for networking and professional development.   We plotted out the leading ones for you in a chronological table; some are repeat events at different venues, while others are unique and interesting also.  Of the entire list, there are a few you should definitely try to attend… [Read more...]

Filed Under: B2B Marketing, Business Intelligence, Demand Generation, Email Marketing, Event, Marketing, Marketing Automation, Metrics & Measurement, Predictive Analysis Tagged With: , , ,

Holiday Carol: Here We Come A-Nurturing

December 5, 2011 By Leave a Comment 

Creative Commons by Accidental Hedonist

Once again, we are posting holiday carols for the tech/marketing/social crowd. With such hits as Carol of the Marketing Metrics, Get Yourself Marketing Automation, The Twelve Days of Foursquare,  O Little Town of Twitterville, Talking In A Mobile Wonderland, S-E-O, S-E-O, S-E-O!, and Eloqua Fideles, we are continuing this tradition into its third year with some lyrics that will hopefully put a smile on your weary Marketing face.

Sung to the tune of “Here We Come A-Wassailing“

Here we come a-nurturing
Among the leads so green;
Here we come to qualify
And information glean!

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Filed Under: Demand Generation, Fun, Lead Generation, Marketing, Marketing Automation, Metrics & Measurement Tagged With: , , , , ,

Marketo’s Spark Should Light a Fire for SMBs

October 12, 2011 By Leave a Comment

 

Yesterday Marketo announced a new service offering for the SMB market called Spark.   Spark will allow SMB users to create and launch email campaigns, hold webinars, and even monitor and participate in social media conversations.  Additionally, it gives a real time window into campaigns and allows measurement of each segment of an SMB’s marketing mix efforts within each campaign.

Marketo’s announcement of a SMB app is a positive one and will help accelerate the adoption of Marketing Automation for all the vendors in the sector catering to the SMB community.  Here’s why: [Read more...]

Filed Under: B2B Marketing, Business Intelligence, Demand Generation, Email Marketing, Lead Generation, Marketing, Marketing Automation, SMB Marketing Tagged With: , , , , , ,
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