Marketing Automation Services, Demand Generation, and Lead Management | Allinio
This year there are a multitude of conferences available to B2B Markters for networking and professional development. We plotted out the leading ones for you in a chronological table; some are repeat events at different venues, while others are unique and interesting also. Of the entire list, there are a few you should definitely try to attend… [Read more...]
Creative Commons by Accidental Hedonist
Once again, we are posting holiday carols for the tech/marketing/social crowd. With such hits as Carol of the Marketing Metrics, Get Yourself Marketing Automation, The Twelve Days of Foursquare, O Little Town of Twitterville, Talking In A Mobile Wonderland, S-E-O, S-E-O, S-E-O!, and Eloqua Fideles, we are continuing this tradition into its third year with some lyrics that will hopefully put a smile on your weary Marketing face.
Sung to the tune of “Here We Come A-Wassailing“
Here we come a-nurturing
Among the leads so green;
Here we come to qualify
And information glean!
Yesterday Marketo announced a new service offering for the SMB market called Spark. Spark will allow SMB users to create and launch email campaigns, hold webinars, and even monitor and participate in social media conversations. Additionally, it gives a real time window into campaigns and allows measurement of each segment of an SMB’s marketing mix efforts within each campaign.
Marketo’s announcement of a SMB app is a positive one and will help accelerate the adoption of Marketing Automation for all the vendors in the sector catering to the SMB community. Here’s why: [Read more...]
Joe Zuccaro (@joezuc), Allinio’s President & CEO, blogs from the trenches in San Francisco:
I arrived at Salesforce.com‘s popular user conference, Dreamforce, on an early flight, but it seems that most people arrived well before me. Most if not all the Marketing Automation sessions were full, but I got into most of the ones I wanted. This is the biggest Dreamforce to date, with 45,000 attendees. and the venue is not only the entire Moscone Center, but because of the growth and over 400 sessions, Salesforce has secured conference facilities in neighboring hotels. It all adds up to one of the largest firehoses a marketer has ever had to endure. [Read more...]
Photo by write_adam
This is a the last installment of the activity at DemandCon in San Francisco this week.
Ardath Albee (@ardath421) kept the post-lunch crowd awake with a lively talk about storytelling. The conversations that you have with customers should involve storytelling. A customer has questions at each stage of the buying process, and in each of your answers you should include a portion of the story you are trying to tell. [Read more...]
This is a continuation of the activity at DemandCon in San Francisco this week.
Doug Sechrist of Eloqua
Doug Sechrist (@dougsechrist) of Eloqua started the second day with a keynote – “Pulling the Right Levers to Drive Revenue.” Growth is hard. The S&P’s growth over the last few years has been choppy. A lot of this can be alleviated by adopting the principles of “Revenue Performance Management.
Eloqua defines Revenue Performance Management as a systematic approach to identifying the drivers and impediments to a firm’s revenue, persistently measuring them, and then pulling the economic levers that will optimize top line growth. Using real examples of customers like Polycom, Doug was able to narrated how lead flow rose 82%, resulting in increased revenues of 34%. [Read more...]
