Get a Discount to OMS 2012 in San Diego!

January 25, 2012 By Leave a Comment

The Online Marketing Summit (OMS) in San Diego, to be held from Monday, February 6th to Thursday, February 9th is one of the best conferences for all level of Marketers looking to be more effective with the Internet.

Allinio’s president, Joe Zuccaro (@joezuc) will be speaking on a panel entitled “The Fundamentals of Online Marketing” on Thursday, February 8th at 2:00 p.m.  Check out the rest of the exciting schedule of leading Marketers here.

You can get a 30% discount to OMS, courtesy of Allinio, OR get a free expo pass, if you use the code “SPEAKER30” when you register by clicking here.

Hope to see you there!

 

Filed Under: Marketing Tagged With: , ,

Another Great Marketing Automation Infographic

January 12, 2012 By 2 Comments

Last year we featured two great infographics related to Marketing Automation.  We just stumbled upon another put out by those wild pals and gals over at HubSpot.  What’s interesting about this infographic is that it has some “unvarnished” facts and interpretations about what Marketing Automation is and should be.  Overall, we agree.. [Read more...]

Filed Under: Fun, Marketing, Marketing Automation Tagged With: ,

5 Reasons to Attend Online Marketing Summit 2012 ;)

January 9, 2012 By Leave a Comment 
Creative Commons from http2007

Last week this we listed the major B2B events for the year, but failed to mention one at which Allinio’s President & CEO, Joe Zuccaro (@joezuc) has spoken and will be speaking again.  The Online Marketing Summit, to be held in San Diego, California from February 6th to 9th will be the best one yet.  We are flattered that Aaron Kahlow  (@AaronKahlow) asked Joe to sit on a panel on the 8th entitled “The Fundamentals of Online Marketing.”   This may be short notice, but here are five reasons why you should attend.

[Read more...]

Filed Under: B2B Marketing, Event, Fun, Marketing Tagged With: , ,

B2B Marketing Events for 2012

January 2, 2012 By 3 Comments

This year there are a multitude of conferences available to B2B Markters for networking and professional development.   We plotted out the leading ones for you in a chronological table; some are repeat events at different venues, while others are unique and interesting also.  Of the entire list, there are a few you should definitely try to attend… [Read more...]

Filed Under: B2B Marketing, Business Intelligence, Demand Generation, Email Marketing, Event, Marketing, Marketing Automation, Metrics & Measurement, Predictive Analysis Tagged With: , , ,

“The” Marketing Automation Happening of 2011

December 30, 2011 By 2 Comments 

Creative Commons mashup from work of bfishadow

This year there were many in the Marketing Automation sector; vendors have had more money and as a result really began flexing their marketing muscle.  There has been adoption of Marketing Automation platforms by customers not only in the tech market segment, but in “old line” sectors such as financial services and manufacturing.  Obviously, much has  been happening in the past few years.  IBM acquired Unica; Teradata bought Aprimo.  Oracle obtained control of the IP of Market2Lead.  Rumors have been flying about  Salesforce.com and it’s acquisition of Radian6, surely a sign that it was moving towards Marketing Automation. But there is one proceeding of 2011 that is of utmost significance to Marketers…
[Read more...]

Filed Under: B2B Marketing, Entrepreneurship, Leadership, Marketing, Marketing Automation, Net-Centric Marketing Tagged With: , , , , , , , , , , , , , , , ,

Holiday Carol: God Rest Ye, Content Marketers

December 19, 2011 By Leave a Comment 

Creative Commons mashup from works of nannetteturner and Chris Heiler

Sung to the tune of “God Rest Ye, Merry Gentlemen“

God rest you Content Marketers,
Creating stuff to view;
Remember, make it relevant
To those personas who
Are part of that buying center
Whom your sales must pursue,

[Read more...]

Filed Under: B2B Marketing, Content, Fun Tagged With: , ,

Holiday Carol: Down Thru’ The Funnel

December 12, 2011 By Leave a Comment 

Creative Commons by Jim, the Photographer

Sung to the tune of “Up On The Housetop“

You get the prospect to opt-in,
So you’ll commit no spamming sin,
Send them an invite from afar
To attend your webinar!

[Read more...]

Filed Under: Fun, Marketing Tagged With: , ,

20 Most Popular Marketing Automation Platforms

December 8, 2011 By 4 Comments 

Creative Commons by Tulane Public Relations

The following infographic was put together by Capterra and InfoNewt.  On one hand, we think it’s great that Capterra has illustrated what is going on in an increasing market for Marketing Automation.  On the other hand…

[Read more...]

Filed Under: Marketing, Marketing Automation Tagged With: , , , , , , , , , , , , , , , , , , , , , ,
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