Marketing Automation Services, Demand Generation, and Lead Management | Allinio
It was just last month we blogged about a company with a need for someone with Marketo skills. Now we caught wind of a Washington, DC based company, HireStrategy, that has issued a blanket call for Marketing Automation professionals. This add appeared in a local tech daily newsletter, Potomac TechWire and has been running for several days: [Read more...]
We are delighted to be a member of the American Marketing Association and receive the benefits of membership. One of those benefits is a subscription to Marketing Insights, which has a tag line of “Driving Informed Decisions and Business Value Through Analtyics.” Well, all we can say is Bravissimo! What tickled our fancy this month was not an article, but an advertisement.
[Read more...]
Pardot does it again: A great infographic that speaks for itself (we know, that’s what they’re supposed to do)… [Read more...]
Creative Commons by AMagill
Almost a year ago we blogged about the lack of Marketing Automation skills, which fit into a broader category of Marketing Operations. Since then we’ve been helping companies go through the painful but necessary transformation to become network-centric organizations that capture “data-driven revenue™.” The main challenge is that we have not come far enough in getting people with the right skills in positions where they can make a positive impact on the top line. [Read more...]
Allinio was at Marketo‘s 2013 User Summit last week. Yes, it was fantastic. Yes, Marketo is clearly doing some innovative things for its customers. Yes, their platform is poised to proliferate more Marketer’s devices in light of its fortchoming IPO. However, we’re not talking going to comment on Marketo directly today. Rather, we are going to share with you the efforts of a company that is part of their “LaunchPoint” ecosystem of companies that add value to the Marketo platform…
Ahh, the 1970s…. Never mind the hindsight on how devastating a product like cigarettes are to our health… Never mind the totally un-PC attitude of featuring a woman with a black eye in today’s society… Never mind that vice products (like booze and tobacco) were the among the first to be accused of using subliminal messages in their shills (com’on, nobody had their teeth bleached back then, and there was no Photoshop; her teeth were cleaned manually by a very good graphic artist though. So what’s the point of this? [Read more...]
We’ve previously said we admire Scott Brinker (@chiefmartec) and his Chief Marketing Technologist blog. One of his watershed blogposts and presentations is “Rise of the Marketing Technologist.” In it, Scott clearly admonishes that Marketing “must control its technological destiny.” And his evangelism has been increasingly validated. For example, Laura McLellan (@lauramclellan), a thought leader at one of the biggest analyst firms, Gartner Group, last year predicted that by 2017, CMOs will spend more on IT than their counterpart CIO/CTOs.
While Computerworld Luddites (Ha! Ain’t that funny to say) still imply that IT is not an internal customer-serving entity, the fact remains that while Marketing may not control IT’s budget, it certainly will drive an increasing share of it. Even pro-CIO blog CIO Update is on the bandwagon, conceding “Inevitably, the CMO will have more influence than the CIO on the technology decisions made when purchasing mobile solutions for marketing and defining the mobile strategy to work with new channels like social networks.” [Read more...]
Sometimes we need to toot our horn – Yes, that’s an avatar of Allinio’s President, Joe Zuccaro (@joezuc) in a recent Marketo infographic about Marketing Automation. Joe was approached by Marketo to contribute to this infographic and their latest publication, The Definitive Guide to Marketing Automation. So we had to ask him: How did a nice guy like you get such notoriety? [Read more...]
Well, for those of you who never got a St. Valentine’s Day card this month, neither did we! So print out the one above and consider you our sweetheart and close you eyes and pretend we’re hugging you!
Today’s topic is an interesting one, although it should be about maintaining your editorial calendar because we’re obviously two weeks late on this one! But we digress…. the real topic is what we said at top - does Marketing Automation help you “love” customers?
[Read more...]
Here and there have been articles about military applications of social media, but recently we read a very good piece from the folks at C4ISR Journal, a B2B publication for the defense industry that focuses on the technologies that foster intelligence, surveillance, and reconnaissance. In the last issue of this periodical, “Human Sensors,” (November/December 2012, pp. 16-18) Aram Roston (@AramRoston), the newly hired editor, wrote about the US military’s sophisticated monitoring and analysis of social media, particularly Twitter. You would be surprised what Twitter actually does to help DoD and its contractors…. [Read more...]
