Getting The Military to Be More Data Driven

Getting The Military to Be More Data Driven

Today a brief but interesting report on Fox News called “US Military Teams Up with Silicon Valley to Revolutionize the Battlefield” is a great example of a military organization trying to find better ways to gather, store, analyze, share and act upon data. The Defense Innovation Unit Experimental (DIUX), which is “non-dilutive” venture arm of the Department of Defense, fosters collaboration between the Armed Forces […]

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The Wonders of Marketing Automation – Infographic

The Wonders of Marketing Automation – Infographic

Leave it to the genius marketers at Marketo to create an entertaining infographic about Marketing Automation. We saw this and wanted to share it with you. What we like about it is that it introduces the “world” of Marketing Automation to the marketing arena in a fun analogical way.  As you visit various lands in the world, you will appreciate how diverse and complex this world is. […]

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Non-Laborious Labor Day and Beyond Campaigns

Non-Laborious Labor Day and Beyond Campaigns

Creative Commons by ralphandjenny   If you were smart, you’ve spent all summer preparing for fall campaigns.  You are even smarter if you’ve adopted Marketing Automation for your campaigns.  While you take a break this weekend, enjoy yourself, knowing that come Tuesday your campaigns can begin to kick in without too much worry.  While creating content is a lot of work, the Marketing Automation is making […]

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Salesforce Makes a Great Catch with Pardot

Salesforce Makes a Great Catch with Pardot

In October of 2012, email service provider ExactTarget announced the acquisition of Marketing Automation vendor Pardot for $95 Million.  Now, less than a year later, Salesforce annnounced the acquisition of ExactTarget for $2.5 Billion, outdoing Oracle‘s $871 Million acquisition of Marketing Automation vendor Eloqua, which had just IPO’d that August.  And let’s not forget Marketo, which recently IPO’d and as  of today has a market capitalization of $780+ Million.  What does this mean/what might […]

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Getting Personal with Marketing Automation

Getting Personal with Marketing Automation

Pardot does it again: A great infographic that speaks for itself (we know, that’s what they’re supposed to do)… But personalization is easier said than done – it’s another painful but necessary phase of an organization’s transformation into a truly network-centric, data driven company.  The challenge to personalization is knowing what to personalize in your content and how to gather that granular data.  Progressive profiling on forms […]

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DemandGen for DemandGen Professionals

DemandGen for DemandGen Professionals

Almost a year ago we blogged about the lack of Marketing Automation skills, which fit into a broader category of Marketing Operations.  Since then we’ve been helping companies go through the painful but necessary transformation to become network-centric organizations that capture “data-driven revenue™.”  The main challenge is that we have not come far enough in getting people with the right skills in positions where they can […]

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FatStax is Phat for Marketing Automation

FatStax is Phat for Marketing Automation

Allinio was at Marketo‘s 2013 User Summit last week.  Yes, it was fantastic.  Yes, Marketo is clearly doing some innovative things for its customers.  Yes, their platform is poised to proliferate more Marketer’s devices in light of its fortchoming IPO.  However, we’re not talking going to comment on Marketo directly today.  Rather, we are going to share with you the efforts of a company that is part of […]

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Marketing Automation – The Magic Behind the Curtain

Marketing Automation – The Magic Behind the Curtain

Sometimes we need to toot our horn – Yes, that’s an avatar of Allinio’s President, Joe Zuccaro (@joezuc) in a recent Marketo infographic about Marketing Automation.   Joe was approached by Marketo to contribute to this infographic and their latest publication, The Definitive Guide to Marketing Automation.  So we had to ask him:  How did a nice guy like you get such notoriety? Joe responded, “I’ve been a Marketer – […]

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Does Marketing Automation Help You “Love” Customers?

Does Marketing Automation Help You “Love” Customers?

Well, for those of you who never got a St. Valentine’s Day card this month, neither did we! So print out the one above and consider you our sweetheart and close you eyes and pretend we’re hugging you! Today’s topic is an interesting one, although it should be about maintaining your editorial calendar because we’re obviously two weeks late on this one! But we digress…. […]

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Holiday Carol: Good King Zuckerberg

Holiday Carol: Good King Zuckerberg

Sung to the tune of “Good King Wenceslas“   Good King Zuckerberg looked out On his Facebook empire, Winklevoss he just did rout, Proving he’s no liar, Lawsuits flanked his left and right Threatening the young turk, But his foes he did all smite, Though he showed us he’s a jerk! From the halls of Harvard he Dropped out without fanfare, Off to Silicon Valley, […]

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