This week Allinio had the pleasure of being a guest of AHA! Business Radio, and President Joe Zuccaro spoke of the need for businesses to be data literate and how to get started with Marketing Automation. We’ve included the podcast here:
This week Allinio had the pleasure of being a guest of AHA! Business Radio, and President Joe Zuccaro spoke of the need for businesses to be data literate and how to get started with Marketing Automation. We’ve included the podcast here:
Leave it to the genius marketers at Marketo to create an entertaining infographic about Marketing Automation. We saw this and wanted to share it with you. What we like about it is that it introduces the “world” of Marketing Automation to the marketing arena in a fun analogical way. As you visit various lands in the world, you will appreciate how diverse and complex this world is. […]
Creative Commons by ralphandjenny If you were smart, you’ve spent all summer preparing for fall campaigns. You are even smarter if you’ve adopted Marketing Automation for your campaigns. While you take a break this weekend, enjoy yourself, knowing that come Tuesday your campaigns can begin to kick in without too much worry. While creating content is a lot of work, the Marketing Automation is making […]
Almost a year ago we blogged about the lack of Marketing Automation skills, which fit into a broader category of Marketing Operations. Since then we’ve been helping companies go through the painful but necessary transformation to become network-centric organizations that capture “data-driven revenue™.” The main challenge is that we have not come far enough in getting people with the right skills in positions where they can […]
Allinio was at Marketo‘s 2013 User Summit last week. Yes, it was fantastic. Yes, Marketo is clearly doing some innovative things for its customers. Yes, their platform is poised to proliferate more Marketer’s devices in light of its fortchoming IPO. However, we’re not talking going to comment on Marketo directly today. Rather, we are going to share with you the efforts of a company that is part of […]
Well, for those of you who never got a St. Valentine’s Day card this month, neither did we! So print out the one above and consider you our sweetheart and close you eyes and pretend we’re hugging you! Today’s topic is an interesting one, although it should be about maintaining your editorial calendar because we’re obviously two weeks late on this one! But we digress…. […]
Once again, it’s time for the B2B Twitterer of the Year Awards. Now in its fifth ear, the Awards recognize B2B organizations for outstanding contributions in practicing, promoting, and/or enhancing business via the micro-blogging/social networking sensation Twitter. The nomination deadline is Friday, December 14th. Always an exciting competition the awards once again are sponsored by Allinio, who is pleased to be working with great B2B ecosystem companies like MLT Creative and HubSpot to making […]
Earlier this month, we made a a brief comment regarding Hubspot‘s standing in the world of Marketing Automation. Undoubtedly they are the thought leader in “Inbound Marketing,” but we said that they were not playing at the same level as some of the leading Marketing Automation platforms such as Pardot or Marketo. Well, the fantastic listeners at Hubspot caught wind of our blog, and none other than the effervescent Laura Fitton (@pistachio) […]
Salesforce put a video on Marketing Automation on YouTube last week and it’s become a little hit in the circles we run in. But while it gives a good 50,000 foot over view, it does not give justice to the hard work that goes into preparing to implement and Marketing Automation platform, which Allinio can facilitate. And here’s another one from Act-On Software… Now forgive us for weaving an […]
That’s the title of Johnny Mone‘s (@johnnymone) brief but thoughtful article in Business 2 Community late last week. He brings up some valid observations given the major shifts in the IT world, including leadership moves by Oracle, IBM, Salesforce, Intuit, Dell (which we covered in our last blog) regarding Marketing Automation.While we said that Dell’s venture with Pardot was a pivotal event, Johnny counters that overall the jury may still be out because the target audience of SMBs […]