Marketing Automation Services, Demand Generation, and Lead Management | Allinio
Creative Commons by JerryFeist
Last week, Justin Gray (@myleadmd) posted a great commentary on the growing number of skills needed by Marketers moving forward. We have been blogging about this for as long as we’ve been blogging. Through the years, there has been almost Luddite-like pushback from a dwindling number of clueless Marketers, but as we like to say, the the arc of marketing and business is long, but it bends to efficiency and sensibility.
From time to time, Allinio has blogged about startup companies in the Marketing technology space, asking the same five basic questions for a founder or other executive to answer. This time is a little different. We’re talking to another interesting company, SocialToaster, and its Founder and CEO, Brian Razzaque (@razzaque). But not only as an interviewer…
Here’s another event worth going to if you are involved with demand generation and lead management for your organization. Andrew Gaffney (@agaffney) of DemandGen Report is producing an event to be held on Tuesday, April 24th in New York City. According to DemandGen Report:
Clearly this poses a challenge for under-staffed, under-budgeted, overworked B2B Marketers who must devise and execute a content strategy on a hyper-speed basis.
Creative commons by rpongsaj
The Boys of Spring have returned to hallowed stadiums throughout the nation this week, and with much anticipation professionals will be playing hooky to celebrate and watch this unique American Pastime. In these stadiums will be advertisements, vendors, jumbotrons and all sorts of marketing efforts to get fans to buy food, souveniers, and perhaps more tickets to future games. Young men and women will be sweating in silly looking mascot costumes, and the bugle call of “charge!” will rally the faithful of both the visiting and home teams. Double digit priced beer and the traditional fare of hot dogs, peanuts, and cracker jacks will continue to please the young initiates in their cute outfits brought to the ball park for the first time by their doting parents.
So, in full Friday and baseball spirit, here are 5 tongue-in-cheek reasons why Marketing Automation is better than baseball (and don’t get us wrong, we LOVE baseball and there aren’t that many things that are better!)
Allinio’s President, Joe Zuccaro (@joezuc), will be speaking at an SMEI event on April 10th.
SMEI asked him to help make a commercial to promote the event; the professional team of Coyle Studios in Baltimore helped alleviate Joe’s stage fright and did a great job directing him and editing out his bloopers (there were many). Here is what they produced. The real star of the show is not Joe but Zachary Arellano, a young gumbah of his who sweated in a blindfold trying to hit the piñata.
Creative Commons by FeatheredTar
Allinio is not nor has it ever purported to be a search “expert.” We farm out that skill and spend a lot of time vetting the charlatans, pretenders and buffoons that claim to be SEO and/or SEM (or PPC) “gurus.” As in any heirarchy of talent, there are few at the top and a lot of sloppy wannabes at the bottom. It always is amusing to hear some business owner claim that he or she has a “top” search vendor, only to learn that the “vendor” is frequently a son or partner’s nephew whose name is Jason, Justin, or Jared, complete with a goatee or otherwise unshaven face. Leave it to Google to put in another obstacle that will leave these companies scratching their heads when Jason, Justin, or Jared don’t get them the search rankings that they were hoping for or promised.
