The Wonders of Marketing Automation – Infographic

The Wonders of Marketing Automation – Infographic

Leave it to the genius marketers at Marketo to create an entertaining infographic about Marketing Automation. We saw this and wanted to share it with you. What we like about it is that it introduces the “world” of Marketing Automation to the marketing arena in a fun analogical way.  As you visit various lands in the world, you will appreciate how diverse and complex this world is. […]

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Non-Laborious Labor Day and Beyond Campaigns

Non-Laborious Labor Day and Beyond Campaigns

Creative Commons by ralphandjenny   If you were smart, you’ve spent all summer preparing for fall campaigns.  You are even smarter if you’ve adopted Marketing Automation for your campaigns.  While you take a break this weekend, enjoy yourself, knowing that come Tuesday your campaigns can begin to kick in without too much worry.  While creating content is a lot of work, the Marketing Automation is making […]

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DemandGen for DemandGen Professionals

DemandGen for DemandGen Professionals

Almost a year ago we blogged about the lack of Marketing Automation skills, which fit into a broader category of Marketing Operations.  Since then we’ve been helping companies go through the painful but necessary transformation to become network-centric organizations that capture “data-driven revenue™.”  The main challenge is that we have not come far enough in getting people with the right skills in positions where they can […]

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Does Marketing Automation Help You “Love” Customers?

Does Marketing Automation Help You “Love” Customers?

Well, for those of you who never got a St. Valentine’s Day card this month, neither did we! So print out the one above and consider you our sweetheart and close you eyes and pretend we’re hugging you! Today’s topic is an interesting one, although it should be about maintaining your editorial calendar because we’re obviously two weeks late on this one! But we digress…. […]

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Eating Our Words About Hubspot

Eating Our Words About Hubspot

Earlier this month, we made a a brief comment regarding Hubspot‘s standing in the world of Marketing Automation.  Undoubtedly they are the thought leader in “Inbound Marketing,” but we said that they were not playing at the same level as some of the leading Marketing Automation platforms such as Pardot or Marketo.   Well, the fantastic listeners at Hubspot caught wind of our blog, and none other than the effervescent Laura Fitton (@pistachio) […]

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SocialToaster – Best Thing Since Sliced Bread!

SocialToaster – Best Thing Since Sliced Bread!

From time to time, Allinio has blogged about startup companies in the Marketing technology space, asking the same five basic questions for a founder or other executive to answer. This time is a little different. We’re talking to another interesting company, SocialToaster, and its Founder and CEO, Brian Razzaque (@razzaque). But not only as an interviewer… SocialToaster has a unique story in the Marketing Automation space. Its platform leverages the […]

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Separating the Search “Expert” Wheat from the Chaff

Separating the Search “Expert” Wheat from the Chaff

Creative Commons by FeatheredTar Allinio is not nor has it ever purported to be a search “expert.”  We farm out that skill and spend a lot of time vetting the charlatans, pretenders and buffoons that claim to be SEO and/or SEM (or PPC) “gurus.”   As in any hierarchy of talent, there are few at the top and a lot of sloppy wannabes at the bottom. […]

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Marketing Automation Professionals of the World, Unite!

Marketing Automation Professionals of the World, Unite!

Know anyone else pulling their hair out over their Marketing Automation platform?  Are your pupils dialating and your heart stopping  over the thought of the mountain of content that you have to create?    Well, here on the East Coast we’re trying to do something about it… Now there are several of other national organizations that are fantastic professional development resources for the Marketing Automation […]

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Holiday Carol: Down Thru’ The Funnel

Holiday Carol: Down Thru’ The Funnel

Creative Commons by Jim, the Photographer   Sung to the tune of “Up On The Housetop“ You get the prospect to opt-in, So you’ll commit no spamming sin, Send them an invite from afar To attend your webinar! Drip, drip, drip! Ask for their zip! Clicks, clicks, clicks! Analytics! Out from your email, Slick, slick, slick, Down thru’ the funnel Comes revenue thick! White papers flying […]

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Holiday Carol: Here We Come A-Nurturing

Holiday Carol: Here We Come A-Nurturing

Creative Commons by Accidental Hedonist Once again, we are posting holiday carols for the tech/marketing/social crowd. With such hits as Carol of the Marketing Metrics, Get Yourself Marketing Automation, The Twelve Days of Foursquare,  O Little Town of Twitterville, Talking In A Mobile Wonderland, S-E-O, S-E-O, S-E-O!, and Eloqua Fideles, we are continuing this tradition into its third year with some lyrics that will hopefully put a smile on your weary […]

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