Does Marketing Automation Help You “Love” Customers?

Does Marketing Automation Help You “Love” Customers?

Well, for those of you who never got a St. Valentine’s Day card this month, neither did we! So print out the one above and consider you our sweetheart and close you eyes and pretend we’re hugging you! Today’s topic is an interesting one, although it should be about maintaining your editorial calendar because we’re obviously two weeks late on this one! But we digress…. […]

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Holiday Carol: Carol of the Marketing Metrics

Holiday Carol: Carol of the Marketing Metrics

Photo by Laenulfean http://www.flickr.com/photos/laenulfean/   OpinionLab, Foresee Results, Give the Voice of The Customer. Or use Tealeaf, Coradiant; Experience Will be measured! And if you have The budget for Omniture or Even ComScore Webtrends or then Coremetrics will Your metrics needs Grandly fulfill! Or if you’re cheap, It’s not a leap, Google can too, Give stats to you. Klout is a treat While people tweet See influence Of audience! Measure, measure, measure, […]

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Intense Text Analytics with Attensity

Intense Text Analytics with Attensity

While the Marketing Consilgiere was at TWTRCON last month, he paid visits to the booths of various event sponsors. One booth that really captured his attention was that of Attensity, who provides a text analytics platform that quickly and rapidly transforms unstructured data- such as in the gazillions of tweets that fly through the Twittersphere- into valuable, actionable information with unparalleled accuracy. If you go to their website […]

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The Apple of My “I” (As in C4″I”SR)

The Apple of My “I” (As in C4″I”SR)

U.S. Patent Application #20070291710 by Apple Inc. basically is a device that can track where a customer makes purchases, and what was purchased. With this information, loyalty programs can be enhanced for regular customers who may buy certain categories of goods habitually. Orders could be placed on particular meals, such as a favorite pizza, and the customer could be notified when seating is ready or the pizza is […]

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Do Not Resuscitate Do Not Track

Do Not Resuscitate Do Not Track

This is a topic I’ve needed some time to digest mentally before I stuck my proverbial virtual foot in my virtual mouth. I remember a few weeks ago reading about the FTC hearings on the “Do Not Track” requests coming from some consumer groups. Instantly I thought that the whole behavioral targeting engine would come to a screeching halt. My C4ISR Marketing common sense told me “that […]

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eMetrics Marketing Optimization Summit

eMetrics Marketing Optimization Summit

Last spring at ad:tech, The Marketing Consigliere had a limited amount of time to spend at the show so he opted to walk around and drill marketers and product managers at their exhibition booths rather than sit with the herd at the keynotes or breakout sessions. With a huge floor to cover, whom did he choose to visit first? In his hotel room the night before, […]

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“Speaking” of Analytics…

“Speaking” of Analytics…

We have all called customer support lines and have heard the caveat that our calls may be recorded for “quality monitoring.” Sometimes it’s reminded us to be a little more selective with the words we use to describe our joys at being inconvenienced.  Most of the time the admonition is ignored as we immediately push our case down the throat of some poor lowly paid […]

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