Since my latest blog in The Marketing Consigliere Blog this week on proposed Behavioral Advertising regulation, the Federal Trade Commission has issued “Online Behavioral Advertising – Moving the Discussion Forward to Possible Self-Regulatory Principles,” a 7-page proposal of voluntary guidelines with which businesses can regulate themselves. After reading the document, I am satisfied that the FTC not responded in a knee-jerk reaction to the shrill, lone voices of those that do […]
