Rage Against Age?

Rage Against Age?

This week’s Adweek cover story is about alleged ageism in the advertising industry.  “War of the Ages” tries to present a picture of aging baby boomers getting tossed from high-six figure jobs and being replaced by less expensive, “hipper” younger professionals.  These hipper and younger professionals also happen to know a lot about network-centric marketing than the axed veterans. While that last statement may be a generalization, […]

Read Me Leave comment

Cooper Pooped on RFID?

Cooper Pooped on RFID?

About a year and a half ago, Mini Cooper instituted an interesting promotional campaign using RFID technology.  Cooper owners were given RFID-enabled key fobs which interacted with special billboards in EZPass regions.   When the driver approached the billboard in his or her Mini, a talking car would appear, along with the person’s name who registered the key fob. So now the question must be asked, why isn’t there more marketing like this?  Did […]

Read Me Leave comment