This week’s Adweek cover story is about alleged ageism in the advertising industry. “War of the Ages” tries to present a picture of aging baby boomers getting tossed from high-six figure jobs and being replaced by less expensive, “hipper” younger professionals. These hipper and younger professionals also happen to know a lot about network-centric marketing than the axed veterans. While that last statement may be a generalization, […]
About a year and a half ago, Mini Cooper instituted an interesting promotional campaign using RFID technology. Cooper owners were given RFID-enabled key fobs which interacted with special billboards in EZPass regions. When the driver approached the billboard in his or her Mini, a talking car would appear, along with the person’s name who registered the key fob. So now the question must be asked, why isn’t there more marketing like this? Did […]