This month Unica subsidy Pivotal Veracity announced that its award-winning MailboxIQ product email rendering imaging for the Apple iPad. This capability allows Marketers to target and track email communications to iPad users. [Read more...]
Unica Helps Marketers Reach Out to iPad Users
The Challenges of Marketing Automation

Don't worry, it won't get this complicated. geminidustin / CC BY 2.0
This is the last in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.
The Challenge for Today’s Marketer
The speed to react to an ever changing and volatile global business environment requires technology to aid the Marketer in sorting through terabytes of constantly flowing and archived data, prioritizing that data, and distilling the actionable intelligence that needs to be shared with the proper enterprise stakeholders such as sales and product development. [Read more...]
IT’s Role in Marketing Automation

Charlie Chaplin in Modern Times (1936).
This is the ninth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.
The IT Department Role & Business Transformation of the Organization
Obviously, in the years to come, the IT Department will be a critical partner in effort to transform into a Net-Centric Marketing organization. Requirements for new communications technologies and hardware will need to be specified; additionally, these tools will need to be evaluated, prioritized, and acquired for deployment, upgrading, or replacement. [Read more...]
Marketing Automation Comms & Computing

Your Marketing and Sales teams should communicate like a platoon.
This is the eighth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.
Communications
Obviously the telephone will continue to be a major tool to the Net-Centric Marketer for communications. For outbound and inbound data gathering and selling, the telephone has proven its versatility and from an interactive perspective, remains widely accepted by customers. Enhancing the capabilities of voice-based platforms are Internet based Interactive Voice Response (IVR) systems, which are a significant advancement over legacy IVR platforms. [Read more...]







