Salesforce Makes a Great Catch with Pardot

Salesforce Makes a Great Catch with Pardot

In October of 2012, email service provider ExactTarget announced the acquisition of Marketing Automation vendor Pardot for $95 Million.  Now, less than a year later, Salesforce annnounced the acquisition of ExactTarget for $2.5 Billion, outdoing Oracle‘s $871 Million acquisition of Marketing Automation vendor Eloqua, which had just IPO’d that August.  And let’s not forget Marketo, which recently IPO’d and as  of today has a market capitalization of $780+ Million.  What does this mean/what might […]

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DemandGen for DemandGen Professionals

DemandGen for DemandGen Professionals

Almost a year ago we blogged about the lack of Marketing Automation skills, which fit into a broader category of Marketing Operations.  Since then we’ve been helping companies go through the painful but necessary transformation to become network-centric organizations that capture “data-driven revenue™.”  The main challenge is that we have not come far enough in getting people with the right skills in positions where they can […]

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FatStax is Phat for Marketing Automation

FatStax is Phat for Marketing Automation

Allinio was at Marketo‘s 2013 User Summit last week.  Yes, it was fantastic.  Yes, Marketo is clearly doing some innovative things for its customers.  Yes, their platform is poised to proliferate more Marketer’s devices in light of its fortchoming IPO.  However, we’re not talking going to comment on Marketo directly today.  Rather, we are going to share with you the efforts of a company that is part of […]

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Does Marketing Automation Help You “Love” Customers?

Does Marketing Automation Help You “Love” Customers?

Well, for those of you who never got a St. Valentine’s Day card this month, neither did we! So print out the one above and consider you our sweetheart and close you eyes and pretend we’re hugging you! Today’s topic is an interesting one, although it should be about maintaining your editorial calendar because we’re obviously two weeks late on this one! But we digress…. […]

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Raab Repeats Right-On Reporting

Raab Repeats Right-On Reporting

Last week there was an interesting observation made about Marketing Automation platform providers. In his well-reknowned blog, David Raab (@draab) commented that after all these years, the consolidation of Marketing Automation providers suprisingly hasn’t slowed the growth of the second tier of players in the space and there is more fragmentation. David’s first line in the blog is “I’ve gotten used to thinking of the B2B marketing automation […]

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Marketing Automation Professionals of the World, Unite!

Marketing Automation Professionals of the World, Unite!

Know anyone else pulling their hair out over their Marketing Automation platform?  Are your pupils dialating and your heart stopping  over the thought of the mountain of content that you have to create?    Well, here on the East Coast we’re trying to do something about it… Now there are several of other national organizations that are fantastic professional development resources for the Marketing Automation […]

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Unica Helps Marketers Reach Out to iPad Users

Unica Helps Marketers Reach Out to iPad Users

This month Unica subsidy Pivotal Veracity announced that its award-winning MailboxIQ product email rendering imaging for the Apple iPad.  This capability allows Marketers to target and track email communications to iPad users. This is a tremendous boost to the utility of this marketing automation technology, which determines what device customers or prospects are using to view email, and then renders the communication in the device-specific format whether it be iPad, iPhone, Android, Blackberry or other “smart” […]

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Jigsaw, NetProspex Take the Lead with Leads

Jigsaw, NetProspex Take the Lead with Leads

video montage of Glengarry Glen Ross courtesy of walkingf00l   The recent acquisition of Jigsaw by Salesforce is a good sign of the times for Net-Centric Marketing.  By including Jigsaw’s 21 million B2B contacts as part of its AppExchange service offering, Saleforce makes a more seamless process out of your email marketing efforts.  By having the data needed to drive your revenue available in a convenient way, you no longer need to hunt down […]

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The Challenges of Marketing Automation

The Challenges of Marketing Automation

Don’t worry, it won’t get this complicated. geminidustin / CC BY 2.0 This is the last in a series of excerpts from The Marketing Consigliere’s white paper Net-Centric Marketing & Information Superiority. The Challenge for Today’s Marketer The speed to react to an ever changing and volatile global business environment requires technology to aid the Marketer in sorting through terabytes of constantly flowing and archived data, […]

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IT’s Role in Marketing Automation

IT’s Role in Marketing Automation

Charlie Chaplin in Modern Times (1936). This is the ninth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. The IT Department Role & Business Transformation of the Organization Obviously, in the years to come, the IT Department will be a critical partner in  effort to transform into a Net-Centric Marketing organization.  Requirements for new communications technologies and hardware will need […]

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