This month Unica subsidy Pivotal Veracity announced that its award-winning MailboxIQ product email rendering imaging for the Apple iPad. This capability allows Marketers to target and track email communications to iPad users. [Read more...]
Unica Helps Marketers Reach Out to iPad Users
June 30, 2010 By Leave a Comment
Attensity Gets Even More Intense with Biz360
April 29, 2010 By 2 Comments
Attensity has announced its acquisition of Biz360 this week and this is an exciting development in the Net-Centric Marketing world. The Marketing Consigliere recently interviewed Attensity’s CMO, Michelle de Haaff, and he loves to read about a good flex of muscle out there in the marketplace. Biz360′s platform has been a prominent social media monitoring and market intelligence solution, so he believes that this is a good sign in the industry – [Read more...]
The Challenges of Marketing Automation
April 1, 2010 By Leave a Comment
Don't worry, it won't get this complicated. geminidustin / CC BY 2.0
This is the last in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.
The Challenge for Today’s Marketer
The speed to react to an ever changing and volatile global business environment requires technology to aid the Marketer in sorting through terabytes of constantly flowing and archived data, prioritizing that data, and distilling the actionable intelligence that needs to be shared with the proper enterprise stakeholders such as sales and product development. [Read more...]
IT’s Role in Marketing Automation
March 31, 2010 By 3 Comments
Charlie Chaplin in Modern Times (1936).
This is the ninth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.
The IT Department Role & Business Transformation of the Organization
Obviously, in the years to come, the IT Department will be a critical partner in effort to transform into a Net-Centric Marketing organization. Requirements for new communications technologies and hardware will need to be specified; additionally, these tools will need to be evaluated, prioritized, and acquired for deployment, upgrading, or replacement. [Read more...]
Marketing Automation Comms & Computing
March 30, 2010 By 1 Comment
Your Marketing and Sales teams should communicate like a platoon.
This is the eighth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.
Communications
Obviously the telephone will continue to be a major tool to the Net-Centric Marketer for communications. For outbound and inbound data gathering and selling, the telephone has proven its versatility and from an interactive perspective, remains widely accepted by customers. Enhancing the capabilities of voice-based platforms are Internet based Interactive Voice Response (IVR) systems, which are a significant advancement over legacy IVR platforms. [Read more...]
