Marketing Automation Services, Demand Generation, and Lead Management | Allinio
Know anyone else pulling their hair out over their Marketing Automation platform? Are your pupils dialating and your heart stopping over the thought of the mountain of content that you have to create? Well, here on the East Coast we’re trying to do something about it…
Creative Commons mashup from work of bfishadow
This year there were many in the Marketing Automation sector; vendors have had more money and as a result really began flexing their marketing muscle. There has been adoption of Marketing Automation platforms by customers not only in the tech market segment, but in “old line” sectors such as financial services and manufacturing. Obviously, much has been happening in the past few years. IBM acquired Unica; Teradata bought Aprimo. Oracle obtained control of the IP of Market2Lead. Rumors have been flying about Salesforce.com and it’s acquisition of Radian6, surely a sign that it was moving towards Marketing Automation. But there is one proceeding of 2011 that is of utmost significance to Marketers…
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This month Unica subsidy Pivotal Veracity announced that its award-winning MailboxIQ product email rendering imaging for the Apple iPad. This capability allows Marketers to target and track email communications to iPad users. [Read more...]
Attensity has announced its acquisition of Biz360 this week and this is an exciting development in the Net-Centric Marketing world. The Marketing Consigliere recently interviewed Attensity’s CMO, Michelle de Haaff, and he loves to read about a good flex of muscle out there in the marketplace. Biz360′s platform has been a prominent social media monitoring and market intelligence solution, so he believes that this is a good sign in the industry – [Read more...]
Don't worry, it won't get this complicated. geminidustin / CC BY 2.0
This is the last in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.
The speed to react to an ever changing and volatile global business environment requires technology to aid the Marketer in sorting through terabytes of constantly flowing and archived data, prioritizing that data, and distilling the actionable intelligence that needs to be shared with the proper enterprise stakeholders such as sales and product development. [Read more...]
