Salesforce Makes a Great Catch with Pardot

Salesforce Makes a Great Catch with Pardot

In October of 2012, email service provider ExactTarget announced the acquisition of Marketing Automation vendor Pardot for $95 Million.  Now, less than a year later, Salesforce annnounced the acquisition of ExactTarget for $2.5 Billion, outdoing Oracle‘s $871 Million acquisition of Marketing Automation vendor Eloqua, which had just IPO’d that August.  And let’s not forget Marketo, which recently IPO’d and as  of today has a market capitalization of $780+ Million.  What does this mean/what might […]

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DemandGen for DemandGen Professionals

DemandGen for DemandGen Professionals

Almost a year ago we blogged about the lack of Marketing Automation skills, which fit into a broader category of Marketing Operations.  Since then we’ve been helping companies go through the painful but necessary transformation to become network-centric organizations that capture “data-driven revenue™.”  The main challenge is that we have not come far enough in getting people with the right skills in positions where they can […]

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Does Marketing Automation Help You “Love” Customers?

Does Marketing Automation Help You “Love” Customers?

Well, for those of you who never got a St. Valentine’s Day card this month, neither did we! So print out the one above and consider you our sweetheart and close you eyes and pretend we’re hugging you! Today’s topic is an interesting one, although it should be about maintaining your editorial calendar because we’re obviously two weeks late on this one! But we digress…. […]

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Raab Repeats Right-On Reporting

Raab Repeats Right-On Reporting

Last week there was an interesting observation made about Marketing Automation platform providers. In his well-reknowned blog, David Raab (@draab) commented that after all these years, the consolidation of Marketing Automation providers suprisingly hasn’t slowed the growth of the second tier of players in the space and there is more fragmentation. David’s first line in the blog is “I’ve gotten used to thinking of the B2B marketing automation […]

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Marketing Automation Professionals of the World, Unite!

Marketing Automation Professionals of the World, Unite!

Know anyone else pulling their hair out over their Marketing Automation platform?  Are your pupils dialating and your heart stopping  over the thought of the mountain of content that you have to create?    Well, here on the East Coast we’re trying to do something about it… Now there are several of other national organizations that are fantastic professional development resources for the Marketing Automation […]

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A Military Perspective of Marketing Automation

A Military Perspective of Marketing Automation

AFCEA   The Marketing Consigliere knows many great B2B professionals in the Marketing Automation space.  Many of them are great evangelists spreading the word of the promise of the growing number of tools out there that help firms drive revenue by aligning Sales and Marketing.  However, he feels that there has not been a sufficient model that sets the stage for the transformation necessary to […]

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Holiday Carol: Eloqua Fideles

Holiday Carol: Eloqua Fideles

Sung to the tune of the carol “Adeste Fideles” (O Come, All Ye Faithful).  Eloqua Fideles potens efficax, Ventum, ventum ut vestrum website. Factus vidéte, Regem Venalicium! Veníte nurtureus, Veníte nurtureus Veníte nurtureus Prospicio! Cantet nunc io chorus vendelorum cantet nunc aula gubernatorium: Gloria in excelsis venditio! Veníte nurtureus, Veníte nurtureus Veníte nurtureus Prospicio! The Marketing Consigliere requests that Latin teachers refrain from putting a […]

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When Offline Won’t “Bomb”

When Offline Won’t “Bomb”

When does offline beat online?  When you need to make a point about the physical world and physical media can pack the most punch.  The Marketing Consigliere likes to focus on Internet based technologies that marketers should use, but tips his hat to some good old-fashioned analog ingenuity.  DMNews recently highlighted a very creative effort by agency DraftFCB New Zealand that helped their client, the Aotearoa New Zealand Cluster Munition Coalition (ANZCMC) A […]

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Your PURLsonal Brand

Your PURLsonal Brand

The trend towards personalization in the B2C arena is gathering momentum.  This week an interesting announcement made the trade press regarding the famous brand Brooks Brothers – They are working with direct marketing company MBS to bring a unique one-to-one solution to their customers.  Using MBS’ Klondike relational database, Brooks Brothers will be able to integrate data from their call center, brick and mortar, and online efforts.   By also leveraging data […]

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Oh, Behave!

Oh, Behave!

So much flap has been in the press regarding behavioral targeting and privacy.  Most of the flap has been on the B2C side of things – which is to be expected when you are dealing with naive, impulsive consumers.  Advertising is painted as the boogeyman in this situation and vast data mining conspiracies are hinted at by those that purportedly champion individuals and freedom. Should […]

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