LeadsCon, Day 1: Any Marketing Automation in There?

July 28, 2010 By joezuc 1 Comment

lead generation, lead management, lead nurturing, leads, lead scoring, model, sales, marketing, lead qualification, qualified leads, sales leads, demand generation, Marketing Automation, Marketing, email marketing, marketing operations, marketing platform, drip marketing

Day 1

Yesterday, The Marketing Consigliere asked What will LeadsCon Offer Marketing Automaters? Over 1,000 filled the conference room for the initial sessions.  Jay Weintraub (@jayweintraub), an organizer of the event, kept a good tight schedule of some impressive panelists.  This was a different world for The Marketing Consigliere, who primarily advises in B2B Marketing world.  The event was focused towards the B2C marketing world, where a pay-per-click and CPM frame of mind tend to dominate.  Of interesting note: [Read more...]

Filed Under: Advertising, B2B Marketing, B2C Marketing, Demand Generation, Email Marketing, Lead Generation, Marketing, Social Networking Tagged With: , , , , , , , ,

SXSW Envy Epidemic Spreads to B2B Population

March 15, 2010 By joezuc 1 Comment

@mancevic

The Marketing Consigliere recently blogged about “Twitter Envy,” but since he was already on Twitter approaching two years, can’t say he remembers knowing enough about Twitter to be envious of it before he started dabbling in it.  And being a B2B Marketer, he had never heard of SXSW until he started using Twitter (Come to think of it, Twitter has really expanded his horizons since he had never heard of TED or Davos either – He’s just a nice Italian boy who knows his food and Marketing).

At first it seemed like a giant recess for the youthful, goateed crowd who were far more versed in social media and mobile Internet than he.  This funny sort of Spring Break in, of all places, a land-locked section of Texas appeared not to be the jurisdiction of serious, discplined Marketers, especially of the blue-blooded B2B batch.  It’s taken a year, but now The Marketing Consigliere admits SXSW is misunderstood by outsiders – there is value to this event, and even admits he has SXSW Envy to the point he wishes he was there this year and would jump on a plane if offered the ticket.

[Read more...]

Filed Under: Advertising, Agencies, B2B Marketing, Digital Asset Management, Email Marketing, Entrepreneurship Tagged With: , , , , , , , , , , , , , , , ,

SuperAds XLIV

February 7, 2010 By joezuc 3 Comments

Superbowl XLIII

SuperBowl XLIV will provide another interesting event for Marketers to think and talk about. While always designed to be entertaining, the advertisements that make the the SuperBowl “the” marketing event of the year are rumored to be even more entertaining due to the “Great Recession,” and will hopefully lift viewers’ spirits up.  But this year, The Marketing Consigliere will not critique the ads; he is not as pleased this year regarding the advertisements, but not because of their famed jocularity. [Read more...]

Filed Under: Advertising, B2B Marketing, B2C Marketing Tagged With: , , , , , , ,

B2B & Marketing Automation Events for 2010

January 11, 2010 By joezuc Leave a Comment

Creative Commons by whatleydude, Flickr.com

With a tight economy, many Marketers are forgoing important national trade shows to keep focused on their main job: to manage the processes which allow for the gathering, storing, analyzing, sharing, and acting up on data that drives revenue for their firms.  However, in this brave new world of Network Centric Marketing, it pays to make the investment in knowing your peers in other industries and learning about the newest tools that will make your job easier.  So to keep up with the many facets of advertising, behavioral marketing, business intelligence, search, social networking, web analytics, email marketing and demand generation, there are many choices to make. [Read more...]

Filed Under: Advertising, B2B Marketing, Behavioral Marketing, Business Intelligence, Email Marketing, Marketing, Search/SEO/SEM, Social Networking Tagged With: , , , , , , , , , ,

Augmented Reality – The New Reality?

November 23, 2009 By joezuc Leave a Comment


Using a virtual to real-world conversion mechanism, the location of Second Life avatars is converted to locations on the map of The Hague. Carrying a GPS device, a group of walking tour participants will explore the real-life manifestation of the virtual world, interacting with the avatars in their vicinity. (Creative Commons by Overig on Flickr.com)

The Marketing Consigliere does not make it a habit to hobnob with the journalistic class, but living in the Washington DC area makes it hard to avoid.  And when a journalist is a paisano, that makes it even harder-  occasionally, he has had the good fortune of bumping into the Washington Post‘s Rob Pegoraro, so he makes it a point to follow him on Twitter and read his technology columns in the Business section of this great newspaper – probably more often then he bothers to read Walt Mossberg‘s articles.

Rob’s article in the November 22nd issue of the Post, ‘Augmented Reality’ fuses the Web and the world around y0u, provides a basic and thorough explanation of a promising tool for consumers and marketers.  It led the Marketing Consigliere to think more about this… [Read more...]

Filed Under: Advertising, B2B Marketing, B2C Marketing, Mobile Marketing, Sales, User Generated Content Tagged With: , , , , , , , , ,

The Enemy IS Uncertainty

September 21, 2009 By joezuc Leave a Comment

As in the past, the Marketing Consigliere has emphasized the lessons learned from our great military that can be translated into the business world, most notably, the adoption of technologies and practices that allow for the efficient gathering, storing, analyzing, sharing and acting upon data.

Sometimes he refers to a defense trade publication that specifically covers such things C4ISR Journal, published by Army Times Publishing, where he proudly worked earlier in his career.  In the September issue, he saw a print ad for DRS Technologies that delighted him.

[Read more...]

Filed Under: Advertising, C4ISR Marketing Tagged With: , ,
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