9 Truths About B2B Publisher/Agency Turf Conflict

9 Truths About B2B Publisher/Agency Turf Conflict

“Ball Fight” Creative Commons by CarbonNYC  Last week’s blogpost was about some data related sessions at the BMA‘s 2011 International Conference.  With an extra week of digestion, we want to focus a little more on one of the sessions.  Specifically the “Unleash Your B-to-B Media Partners” session with Dean Horowitz (@deanhorowitz), Vice President of eMedia and Market Intelligence at Vance Publishing Corporation, Kim Paulsen, Senior Vice President, Penton Marketing Services, and Mitch Rouda, President of eMedia […]

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Marketers, Start Unleashing Your Data Engines!

Marketers, Start Unleashing Your Data Engines!

The Business Marketing Association‘s 2011 International Conference in Chicago was a great success for all who attended.    Many attendees were from traditional agencies and overall the sessions were very good in catering to them-  Yes, you too should have been there if you are a “data driven” B2B Marketer, but not just because you could have met Trevor Bayne, the 20-year old Daytona 500 champion driver and his NASCAR racer with the […]

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Run! The Advertising Sky is Falling!

Run! The Advertising Sky is Falling!

Last week’s post revived a discussion from two years prior.  So it seems we do this again.  A little over two years ago, we addressed a debate over “art vs. science and math” with regard to advertising and once again an alarmist is presenting a failing, emotional argument to fight  a business argument. This week’s Advertising Age ran “The Dangers of Online Advertising’s ‘Math State,’” Kendall Allen of the Laredo Group laments that “Filling […]

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Do Not Resuscitate Do Not Track, Part IV

Do Not Resuscitate Do Not Track, Part IV

From the left: Chris Wolf and Marcy Wilder of Hogan Lovells; Maneesha Mithal of the FTC; Stuart K. Pratt of the CDIA, Justin Brookman of the CDT; and Jane Horvath of Google. (not pictured: Hooman Radfar of Clearspring and Robert Quinn of AT&T) It’s been over two years since we blogged about “Do Not Track” regulations, and the pendulum has been swinging in favor of those […]

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SuperAds XLV

SuperAds XLV

Like last year’s blogpost, this one will focus on Super Bowl LXV‘s B2B, not B2C advertisements, but it will be awfully short with emphasis on awful. It’s a given that the commercial breaks would be dominated by the “usual suspects” of B2C Marketing; but where there was hope of a in increase in participation by B2B organizations.  However, the only commercials that were definitely meant for business users […]

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Let There Be QR

Let There Be QR

Much has been written about QR (Quick Response) codes, but there still has been relatively little proliferation of this technology for everyday businesses.  For now, it seems as though the most common applicaiton of QR codes is on display advertising.  So what can you do with them? What is exactly is a QR code?  First think “bar code” which are one-dimensional (1-D) representations of data in […]

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Year in Review??

Year in Review??

2011 is still new enough that we should look back at 2010 and see what kind of lessons learned we should take into this new year.  The American Marketing Association‘s publication, Marketing News, came out with “The Year in Review,” which was mildly disappointing. “Four of the biggest stories” was woefully short of other considerable developments in the Marketing world.    Yes, the tragic earthquake devastating the […]

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LeadsCon, Day 1: Any Marketing Automation in There?

LeadsCon, Day 1: Any Marketing Automation in There?

Day 1 Yesterday, The Marketing Consigliere asked What will LeadsCon Offer Marketing Automaters? Over 1,000 filled the conference room for the initial sessions.  Jay Weintraub (@jayweintraub), an organizer of the event, kept a good tight schedule of some impressive panelists.  This was a different world for The Marketing Consigliere, who primarily advises in B2B Marketing world.  The event was focused towards the B2C marketing world, where a […]

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SXSW Envy Epidemic Spreads to B2B Population

SXSW Envy Epidemic Spreads to B2B Population

The Marketing Consigliere recently blogged about “Twitter Envy,” but since he was already on Twitter approaching two years, can’t say he remembers knowing enough about Twitter to be envious of it before he started dabbling in it. And being a B2B Marketer, he had never heard of SXSW until he started using Twitter (Come to think of it, Twitter has really expanded his horizons since […]

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SuperAds XLIV

SuperAds XLIV

SuperBowl XLIV will provide another interesting event for Marketers to think and talk about. While always designed to be entertaining, the advertisements that make the the SuperBowl “the” marketing event of the year are rumored to be even more entertaining due to the “Great Recession,” and will hopefully lift viewers’ spirits up.  But this year, The Marketing Consigliere will not critique the ads; he is not […]

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