Marketing Automation Services, Demand Generation, and Lead Management | Allinio
It seems like ages ago we were harping about the poor showing of B2B advertisements during Super Bowl XLV. While there are plenty of talking heads out there commenting on the B2C ads, almost nobody talks about the scarce B2B ads. As this prestigious event unites Americans of all stripes, we glue ourselves to the sofa to catch the ads most people ignore…
“Ball Fight” Creative Commons by CarbonNYC
Last week’s blogpost was about some data related sessions at the BMA‘s 2011 International Conference. With an extra week of digestion, we want to focus a little more on one of the sessions. Specifically the “Unleash Your B-to-B Media Partners” session with Dean Horowitz (@deanhorowitz), Vice President of eMedia and Market Intelligence at Vance Publishing Corporation, Kim Paulsen, Senior Vice President, Penton Marketing Services, and Mitch Rouda, President of eMedia at Farm Journal Media. During the Q&A portion of the session, there was an interesting question posed by someone representing a traditional agency.
The Business Marketing Association‘s 2011 International Conference in Chicago was a great success for all who attended. Many attendees were from traditional agencies and overall the sessions were very good in catering to them- Yes, you too should have been there if you are a “data driven” B2B Marketer, but not just because you could have met Trevor Bayne, the 20-year old Daytona 500 champion driver and his NASCAR racer with the BMA Logo on it (Thanks to major sponsor and BMA member Avnet) There were three sessions that were absolutely fantastic from a data perspective. [Read more...]
Last week’s post revived a discussion from two years prior. So it seems we do this again. A little over two years ago, we addressed a debate over “art vs. science and math” with regard to advertising and once again an alarmist is presenting a failing, emotional argument to fight a business argument.
From the left: Chris Wolf and Marcy Wilder of Hogan Lovells; Maneesha Mithal of the FTC; Stuart K. Pratt of the CDIA, Justin Brookman of the CDT; and Jane Horvath of Google. (not pictured: Hooman Radfar of Clearspring and Robert Quinn of AT&T)
It’s been over two years since we blogged about “Do Not Track” regulations, and the pendulum has been swinging in favor of those who want to impose Do Not Track laws upon businesses. Earlier this week, we attended an event in Washington, DC regarding data and privacy, organized by Biznow.
Like last year’s blogpost, this one will focus on Super Bowl LXV‘s B2B, not B2C advertisements, but it will be awfully short with emphasis on awful.
It’s a given that the commercial breaks would be dominated by the “usual suspects” of B2C Marketing; but where there was hope of a in increase in participation by B2B organizations. However, the only commercials that were definitely meant for business users didn’t come across as very business-like.
And we don’t mean the GoDaddy.com commercials, which despite the phrase “business saavy” in the copy of one of the commercials, were once again very B2C oriented. [Read more...]
