Let There Be QR

Let There Be QR

Much has been written about QR (Quick Response) codes, but there still has been relatively little proliferation of this technology for everyday businesses.  For now, it seems as though the most common applicaiton of QR codes is on display advertising.  So what can you do with them? What is exactly is a QR code?  First think “bar code” which are one-dimensional (1-D) representations of data in […]

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Year in Review??

Year in Review??

2011 is still new enough that we should look back at 2010 and see what kind of lessons learned we should take into this new year.  The American Marketing Association‘s publication, Marketing News, came out with “The Year in Review,” which was mildly disappointing. “Four of the biggest stories” was woefully short of other considerable developments in the Marketing world.    Yes, the tragic earthquake devastating the […]

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SXSW Envy Epidemic Spreads to B2B Population

SXSW Envy Epidemic Spreads to B2B Population

The Marketing Consigliere recently blogged about “Twitter Envy,” but since he was already on Twitter approaching two years, can’t say he remembers knowing enough about Twitter to be envious of it before he started dabbling in it. And being a B2B Marketer, he had never heard of SXSW until he started using Twitter (Come to think of it, Twitter has really expanded his horizons since […]

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Do Not Resuscitate Do Not Track, Part III

Do Not Resuscitate Do Not Track, Part III

What a difference a year and a little election make. In 2007, the Marketing Consigliere blogged in Do Not Resuscitate Do Not Track Part I and Part II about the importance of government steering clear of regulation of behavioral targeting. Late last week, the Federal Trade Commission issued a report entitled “Self-Regulatory Principles For Online Behavioral Advertising” advising the manner in which markete rs gather, store, collaborate and act upon data gathered from […]

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Your PURLsonal Brand

Your PURLsonal Brand

The trend towards personalization in the B2C arena is gathering momentum.  This week an interesting announcement made the trade press regarding the famous brand Brooks Brothers – They are working with direct marketing company MBS to bring a unique one-to-one solution to their customers.  Using MBS’ Klondike relational database, Brooks Brothers will be able to integrate data from their call center, brick and mortar, and online efforts.   By also leveraging data […]

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Oh, Behave!

Oh, Behave!

So much flap has been in the press regarding behavioral targeting and privacy.  Most of the flap has been on the B2C side of things – which is to be expected when you are dealing with naive, impulsive consumers.  Advertising is painted as the boogeyman in this situation and vast data mining conspiracies are hinted at by those that purportedly champion individuals and freedom. Should […]

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The 20-Year Road to Net-Centric Marketing, Part II

The 20-Year Road to Net-Centric Marketing, Part II

The 20-Year Road to Net-Centric Marketing brought amusement to many readers who remember the “gold rush” of the “dot-com” era.  And the Marketing Consigliere wants to make one more observation about those seemingly long ago days. In the early nineties there was an exciting book that created much buzz in the Marketing profession:  The One to One Future: Building Relationships One Customer At A Time by Don Peppers and Martha Rogers, Ph.D. […]

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2009 Sacred Cows

2009 Sacred Cows

Recently The Marketing Consigliere asked a question in various LinkedIn discussion groups.  The question was, “What are the two most important marketing projects you have that you don’t want to be forced to cut in 2009? The responses were quite interesting but two that succinctly rose above the noise were the following: Diana Engelmeyer of ExactTarget emphasized the following of importance to her: 1. Behaviorally targeted banner advertising 2. […]

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A Virtual Underworld Connection

A Virtual Underworld Connection

This weekend The Marketing Consigliere spent some time checking out Moviestorm, a British firm with an application that allows you to make your own scripted virtual world videos.  It had been a while since he toyed on Second Life, which almost seems passe now (and besides, you can’t get good cannoli there); but this sounded too cool. He was really curious so downloaded the 25Mb installer and […]

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Phorm an Opinion…

Phorm an Opinion…

Across the pond there has been a storm brewing over privacy and advertising. The largest Internet Service Providers in the United Kingdom – BT, Virgin Media and Carphone Warehouse’s TalkTalk, recently teamed up with Phorm, an ad serving company. In this unusual move, ISPs, which have been traditionally “neutral” to end users web surfing habits, now have an opportunity to cash in by “knowing” what their customers do. So by providing […]

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