FatStax is Phat for Marketing Automation

FatStax is Phat for Marketing Automation

Allinio was at Marketo‘s 2013 User Summit last week.  Yes, it was fantastic.  Yes, Marketo is clearly doing some innovative things for its customers.  Yes, their platform is poised to proliferate more Marketer’s devices in light of its fortchoming IPO.  However, we’re not talking going to comment on Marketo directly today.  Rather, we are going to share with you the efforts of a company that is part of […]

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Allinio’s Marketing Automation Commericial: A Star is Born (Or Boring?)

Allinio’s Marketing Automation Commericial: A Star is Born (Or Boring?)

Allinio’s President, Joe Zuccaro (@joezuc), will be speaking at an SMEI event on April 10th. SMEI asked him to help make a commercial to promote the event; the professional team of Coyle Studios in Baltimore helped alleviate Joe’s stage fright and did a great job directing him and editing out his bloopers (there were many).  Here is what they produced.  The real star of the show is not Joe but Zachary Arellano, […]

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Dave Rudolph is Right – Marketing Matters

The Marketing Consigliere was honored to have lunch with David Rudolph (@davrud) of Eloqua earlier this year and was tickled to see this creation of his on Eloqua’s blog today.  Dave has taken the “Lost Generation” viral video and cleverly applied its upbeat message to our world of Marketing Automation. Thank you to Eloqua and Dave Rudolph for sharing this!

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B2B Twitterer of the Year Bash Planned in DC

B2B Twitterer of the Year Bash Planned in DC

If you’re in Washington, DC on the evening of February 9th 2010, you may want to come over to Gua Rapo in Arlington to the Capital Cabal networking event from 5:30 to 9:30 pm.  From there we will be tweeting the winners of the 2009 B2B Twitterer of the Year Awards.   There will be a great mix of marketing and tech professionals, so it will be a night to remember.  […]

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Join the Business Marketing Association

Join the Business Marketing Association

John Jantsch‘s Duct Tape Marketing is a great blog and his post today reminded the Marketing Consigliere that he needs to renew his membership in the Businesss Marketing Association.  He also missed out on this year’s annual conference, where he would have seen the above skit.  Thank you to John for the reminder!

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Slick & Mortar

Slick & Mortar

Last week, Sears Holding Corporation announced it will launch two social networking sites for its Sears and Kmart brands.   At MySears.com and MyKmart.com, participants will be able to “share their insights, experiences and product reviews” with one another.   The “two-way dialogue” (The Marketing Consigliere always thought that dialogues were by default at least “two-way”) will include forums, blogs, ratings, reviews, polls and surveys and a “suggestion” area (this last feature could prove very valuable […]

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Recession & NON-Recession CRM Strategies

Recession & NON-Recession CRM Strategies

In the past, the Marketing Consigliere has made it known he’s a big fan of BtoB Magazine.  And he always takes the time to read emails that he has opted into from that impressive trade publication. This morning he received an email from them that he found rather amusing.  The subject line stated “Recession Survival Strategies – Invest in CRM Now“  This was an announcement for a […]

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The Malls Have Eyes…

The Malls Have Eyes…

In a Marketing Consigliere blog from last year, it was noted that the integration of eye analytics and ultrasound by companies such as Influence Media make possible the delivery of audio messages to precise spots in a public space, based on eye contact.  Another blog from around the same time described the possibility of using video and off-the-shelf technologies to profile automobiles entering a parking lot and target messages via digital […]

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Agencies That are “Getting It”

Agencies That are “Getting It”

We have all heard about the problems facing the advertising world, but fortunately there are those in it that tacitly agree with the Marketing Consigliere about the opportunities derived from net-centric marketing . This is a well-produced video of some of the agency representatives that attended the iMedia Agency Summit last month. Chris Arens of DraftFCB, Sherry Bennett of JWT Boom, Susan MacDermid of Real Branding, and David Shor of WongDoody gave terrific insight into what leading agencies are thinking […]

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10 Allinio Predictions for 2009

10 Allinio Predictions for 2009

Prediction 1: Robert Scoble will become marginalized as a new “Twitterer to follow” emerges that is less condescending and opinionated. The Marketing Consigliere actually likes Scoble, has met him twice, but understands that like all “celebrities,” a new one will probably come along that the huddled marketing masses will want to anoint as their new savior.  He will never be relegated as the “Lindsay Lohan” of […]

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