FatStax is Phat for Marketing Automation

FatStax is Phat for Marketing Automation

Allinio was at Marketo‘s 2013 User Summit last week.  Yes, it was fantastic.  Yes, Marketo is clearly doing some innovative things for its customers.  Yes, their platform is poised to proliferate more Marketer’s devices in light of its fortchoming IPO.  However, we’re not talking going to comment on Marketo directly today.  Rather, we are going to share with you the efforts of a company that is part of […]

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Allinio’s Marketing Automation Commericial: A Star is Born (Or Boring?)

Allinio’s Marketing Automation Commericial: A Star is Born (Or Boring?)

Allinio’s President, Joe Zuccaro (@joezuc), will be speaking at an SMEI event on April 10th. SMEI asked him to help make a commercial to promote the event; the professional team of Coyle Studios in Baltimore helped alleviate Joe’s stage fright and did a great job directing him and editing out his bloopers (there were many).  Here is what they produced.  The real star of the show is not Joe but Zachary Arellano, […]

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Marketers, Start Unleashing Your Data Engines!

Marketers, Start Unleashing Your Data Engines!

The Business Marketing Association‘s 2011 International Conference in Chicago was a great success for all who attended.    Many attendees were from traditional agencies and overall the sessions were very good in catering to them-  Yes, you too should have been there if you are a “data driven” B2B Marketer, but not just because you could have met Trevor Bayne, the 20-year old Daytona 500 champion driver and his NASCAR racer with the […]

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Marketo’s “Rock Your Revenue” in DC: Part II

Marketo’s “Rock Your Revenue” in DC: Part II

As we said in our previous blog, Allinio had the privilege to be the Regional Sponsor for Marketo‘s “Rock Your Revenue” tour when it stopped in the Washington, DC area.  The speakers included: Jim Lenskold (@jimlenskold), Managing Director of Lenskold Group, who spoke about the imperative for Marketing to be better at showing ROI; Kelly Waffle of Sourcefire, a Marketo customer, spoke of the the issues he faced implementing the platform and how he […]

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Marketo’s “Rock Your Revenue” in DC: Part I

Marketo’s “Rock Your Revenue” in DC: Part I

Allinio had the privilege to be the Regional Sponsor for Marketo‘s “Rock Your Revenue” tour when it stopped in the Washington, DC area.  The speakers included: JimLenskold (@jimlenskold), Managing Director of Lenskold Group, who spoke about the imperative for Marketing to be better at showing ROI; Kelly Waffle of Sourcefire, a Marketo customer, spoke of the the issues he faced implementing the platform and how he has further configured it for even […]

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SuperAds XLV

SuperAds XLV

Like last year’s blogpost, this one will focus on Super Bowl LXV‘s B2B, not B2C advertisements, but it will be awfully short with emphasis on awful. It’s a given that the commercial breaks would be dominated by the “usual suspects” of B2C Marketing; but where there was hope of a in increase in participation by B2B organizations.  However, the only commercials that were definitely meant for business users […]

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Dave Rudolph is Right – Marketing Matters

The Marketing Consigliere was honored to have lunch with David Rudolph (@davrud) of Eloqua earlier this year and was tickled to see this creation of his on Eloqua’s blog today.  Dave has taken the “Lost Generation” viral video and cleverly applied its upbeat message to our world of Marketing Automation. Thank you to Eloqua and Dave Rudolph for sharing this!

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B2B Twitterer of the Year Bash Planned in DC

B2B Twitterer of the Year Bash Planned in DC

If you’re in Washington, DC on the evening of February 9th 2010, you may want to come over to Gua Rapo in Arlington to the Capital Cabal networking event from 5:30 to 9:30 pm.  From there we will be tweeting the winners of the 2009 B2B Twitterer of the Year Awards.   There will be a great mix of marketing and tech professionals, so it will be a night to remember.  […]

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Join the Business Marketing Association

Join the Business Marketing Association

John Jantsch‘s Duct Tape Marketing is a great blog and his post today reminded the Marketing Consigliere that he needs to renew his membership in the Businesss Marketing Association.  He also missed out on this year’s annual conference, where he would have seen the above skit.  Thank you to John for the reminder!

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Slick & Mortar

Slick & Mortar

Last week, Sears Holding Corporation announced it will launch two social networking sites for its Sears and Kmart brands.   At MySears.com and MyKmart.com, participants will be able to “share their insights, experiences and product reviews” with one another.   The “two-way dialogue” (The Marketing Consigliere always thought that dialogues were by default at least “two-way”) will include forums, blogs, ratings, reviews, polls and surveys and a “suggestion” area (this last feature could prove very valuable […]

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