Marketing Automation Services, Demand Generation, and Lead Management | Allinio
Allinio’s President, Joe Zuccaro (@joezuc), will be speaking at an SMEI event on April 10th.
SMEI asked him to help make a commercial to promote the event; the professional team of Coyle Studios in Baltimore helped alleviate Joe’s stage fright and did a great job directing him and editing out his bloopers (there were many). Here is what they produced. The real star of the show is not Joe but Zachary Arellano, a young gumbah of his who sweated in a blindfold trying to hit the piñata.
The buzz around the Online Marketing Summit this year was loud and continuous; many people were there for the first time and many were self-described as online marketing neophytes. Even to battle-scarred digerati like us, OMS 2012 exceed expectations… [Read more...]
The Business Marketing Association‘s 2011 International Conference in Chicago was a great success for all who attended. Many attendees were from traditional agencies and overall the sessions were very good in catering to them- Yes, you too should have been there if you are a “data driven” B2B Marketer, but not just because you could have met Trevor Bayne, the 20-year old Daytona 500 champion driver and his NASCAR racer with the BMA Logo on it (Thanks to major sponsor and BMA member Avnet) There were three sessions that were absolutely fantastic from a data perspective. [Read more...]
As we said in our previous blog, Allinio had the privilege to be the Regional Sponsor for Marketo‘s “Rock Your Revenue” tour when it stopped in the Washington, DC area. The speakers included JimLenskold (@jimlenskold), Managing Director of Lenskold Group, who spoke about the need for imperative for Marketing to be better at showing ROI; Kelly Waffle of Sourcefire, a Marketo customer, spoke of the the issues he faced implementing the platform and how he has further configured it for even better results and Paul Albright, Chief Revenue Officer of Marketo, who delivered a terrific, compelling story on how Marketers have to be part of the revenue equation for an organization.
Afterwards, Allinio had a video camera ready to ask Marketers some questions about issues facing them and what they thought of the Rock Your Revenue Tour. This is continuation of some of the best answers we got when we asked them about “Truths and Revelation of Marketing.” You can also check out the first segment, “Challenges and Myths of Marketing.“
Allinio had the privilege to be the Regional Sponsor for Marketo‘s “Rock Your Revenue” tour when it stopped in the Washington, DC area. The speakers included: JimLenskold (@jimlenskold), Managing Director of Lenskold Group, who spoke about the imperative for Marketing to be better at showing ROI; Kelly Waffle of Sourcefire, a Marketo customer, spoke of the the issues he faced implementing the platform and how he has further configured it for even better results; and Paul Albright, Chief Revenue Officer of Marketo, who delivered a terrific, compelling story on how Marketers have to be part of the revenue equation for an organization.
Afterwards, Allinio had a video camera ready to ask Marketers some questions about issues facing them and what they thought of the Rock Your Revenue Tour. Here’s a quick sample of some of the great answers we got when we asked them about “Challenges and Myths of Marketing.” Stay tuned for the second segment, which is called “Truths and Revelations.” Thanks to Andrew Spoeth (@andrewspoeth), Marketo’s Senior Manager of Marketing for helping us become the Regional Sponsor. And a special thanks to ShineOn Storytelling for the excellent video and all the video participants!
Like last year’s blogpost, this one will focus on Super Bowl LXV‘s B2B, not B2C advertisements, but it will be awfully short with emphasis on awful.
It’s a given that the commercial breaks would be dominated by the “usual suspects” of B2C Marketing; but where there was hope of a in increase in participation by B2B organizations. However, the only commercials that were definitely meant for business users didn’t come across as very business-like.
And we don’t mean the GoDaddy.com commercials, which despite the phrase “business saavy” in the copy of one of the commercials, were once again very B2C oriented. [Read more...]
