Marketers, Start Unleashing Your Data Engines!

June 6, 2011 By 2 Comments

The Business Marketing Association‘s 2011 International Conference in Chicago was a great success for all who attended.    Many attendees were from traditional agencies and overall the sessions were very good in catering to them-  Yes, you too should have been there if you are a “data driven” B2B Marketer, but not just because you could have met Trevor Bayne, the 20-year old Daytona 500 champion driver and his NASCAR racer with the BMA Logo on it (Thanks to major sponsor and BMA member Avnet)  There were three sessions that were absolutely fantastic from a data perspective. [Read more...]

Filed Under: Advertising, Agencies, B2B Marketing, Marketing, Marketing Automation, Metrics & Measurement, Video Tagged With: , , , , , , , , , , , , , , , , , , , , ,

Marketo’s “Rock Your Revenue” in DC: Part II

May 18, 2011 By 2 Comments

As we said in our previous blog, Allinio had the privilege to be the Regional Sponsor for Marketo‘s “Rock Your Revenue” tour when it stopped in the Washington, DC area.  The speakers included JimLenskold (@jimlenskold), Managing Director of Lenskold Group, who spoke about the need for imperative for Marketing to be better at showing ROI; Kelly Waffle of Sourcefire, a Marketo customer, spoke of the the issues he faced implementing the platform and how he has further configured it for even better results and Paul Albright,  Chief Revenue Officer of Marketo, who delivered a terrific, compelling story on how Marketers have to be part of the revenue equation for an organization.

Afterwards, Allinio had a video camera ready to ask Marketers some questions about issues facing them and what they thought of the Rock Your Revenue Tour.  This is continuation of  some of the best answers we got when we asked them about “Truths and Revelation of Marketing.”   You can also check out the first segment, “Challenges and Myths of Marketing.“

Filed Under: Demand Generation, Lead Generation, Marketing, Marketing Automation, Metrics & Measurement, Video Tagged With: , , , , ,

Marketo’s “Rock Your Revenue” in DC: Part I

May 16, 2011 By 1 Comment

Allinio had the privilege to be the Regional Sponsor for Marketo‘s “Rock Your Revenue” tour when it stopped in the Washington, DC area.  The speakers included: JimLenskold (@jimlenskold), Managing Director of Lenskold Group, who spoke about the imperative for Marketing to be better at showing ROI; Kelly Waffle of Sourcefire, a Marketo customer, spoke of the the issues he faced implementing the platform and how he has further configured it for even better results; and Paul Albright,  Chief Revenue Officer of Marketo, who delivered a terrific, compelling story on how Marketers have to be part of the revenue equation for an organization.

Afterwards, Allinio had a video camera ready to ask Marketers some questions about issues facing them and what they thought of the Rock Your Revenue Tour.  Here’s a quick sample of some of the great answers we got when we asked them about “Challenges and Myths of Marketing.”   Stay tuned for the second segment, which is called “Truths and Revelations.”  Thanks to Andrew Spoeth (@andrewspoeth), Marketo’s Senior Manager of Marketing for helping us become the Regional Sponsor.  And a special thanks to ShineOn Storytelling for the excellent video and all the video participants!

Filed Under: Demand Generation, Lead Generation, Marketing, Marketing Automation, Metrics & Measurement, Video Tagged With: , , , ,

SuperAds XLV

February 7, 2011 By 1 Comment

Like last year’s blogpost, this one will focus on Super Bowl LXV‘s B2B, not B2C advertisements, but it will be awfully short with emphasis on awful.

It’s a given that the commercial breaks would be dominated by the “usual suspects” of B2C Marketing; but where there was hope of a in increase in participation by B2B organizations.  However, the only commercials that were definitely meant for business users didn’t come across as very business-like.

And we don’t mean the GoDaddy.com commercials, which despite the phrase “business saavy” in the copy of one of the commercials, were once again very B2C oriented.   [Read more...]

Filed Under: Advertising, Agencies, B2B Marketing, B2C Marketing, Marketing, Video Tagged With: , , , , , , , , , , ,

Dave Rudolph is Right – Marketing Matters

July 2, 2010 By 1 Comment

The Marketing Consigliere was honored to have lunch with David Rudolph (@davrud) of Eloqua earlier this year and was tickled to see this creation of his on Eloqua’s blog today.  Dave has taken the “Lost Generation” viral video and cleverly applied its upbeat message to our world of Marketing Automation.

Thank you to Eloqua and Dave Rudolph for sharing this!

Filed Under: Fun, Marketing, Marketing Automation, Metrics & Measurement, Video Tagged With: ,

B2B Twitterer of the Year Bash Planned in DC

January 18, 2010 By Leave a Comment

If you’re in Washington, DC on the evening of February 9th 2010, you may want to come over to Gua Rapo in Arlington to the Capital Cabal networking event from 5:30 to 9:30 pm.  From there we will be tweeting the winners of the 2009 B2B Twitterer of the Year Awards.   There will be a great mix of marketing and tech professionals, so it will be a night to remember.  It’s the best $15 you can spend in Washington.

This video of the most recent Capital Cabal event above was created by @EricaAmerica, aka Erica Anderson, and captures the spirit and opportunity of such an evening.  Look for a cameo by The Marketing Consigliere himself.

The Awards Program is relatively new (of course), so won’t quite have Oscar accessories like red carpet and Armani suited/gowned celebrities.  But it will be fun and is a milestone in the history of Twitter, because with the use of this platform by B2B companies, it is clear that Twitter is “growing up.”

But if you can’t get here from your corner of the globe, feel free to follow @B2BTOTY on Twitter – we’ll be tweeting the winners live from the event so you’ll still be in the loop!

Sponsors, it would behoove to consider sponsoring the program – Capital Cabal events are promoted to 30,000 of Washington’s leading marketers and tech leaders, all with contacts all over the country.  Check out the sponsorship page for more information.

Filed Under: B2B Marketing, Fun, Video Tagged With: , ,
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