Getting The Military to Be More Data Driven

Getting The Military to Be More Data Driven

Today a brief but interesting report on Fox News called “US Military Teams Up with Silicon Valley to Revolutionize the Battlefield” is a great example of a military organization trying to find better ways to gather, store, analyze, share and act upon data. The Defense Innovation Unit Experimental (DIUX), which is “non-dilutive” venture arm of the Department of Defense, fosters collaboration between the Armed Forces […]

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Salesforce Makes a Great Catch with Pardot

Salesforce Makes a Great Catch with Pardot

In October of 2012, email service provider ExactTarget announced the acquisition of Marketing Automation vendor Pardot for $95 Million.  Now, less than a year later, Salesforce annnounced the acquisition of ExactTarget for $2.5 Billion, outdoing Oracle‘s $871 Million acquisition of Marketing Automation vendor Eloqua, which had just IPO’d that August.  And let’s not forget Marketo, which recently IPO’d and as  of today has a market capitalization of $780+ Million.  What does this mean/what might […]

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Does Marketing Automation Help You “Love” Customers?

Does Marketing Automation Help You “Love” Customers?

Well, for those of you who never got a St. Valentine’s Day card this month, neither did we! So print out the one above and consider you our sweetheart and close you eyes and pretend we’re hugging you! Today’s topic is an interesting one, although it should be about maintaining your editorial calendar because we’re obviously two weeks late on this one! But we digress…. […]

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Marketing Automation Professionals of the World, Unite!

Marketing Automation Professionals of the World, Unite!

Know anyone else pulling their hair out over their Marketing Automation platform?  Are your pupils dialating and your heart stopping  over the thought of the mountain of content that you have to create?    Well, here on the East Coast we’re trying to do something about it… Now there are several of other national organizations that are fantastic professional development resources for the Marketing Automation […]

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Holiday Carol: Down Thru’ The Funnel

Holiday Carol: Down Thru’ The Funnel

Creative Commons by Jim, the Photographer   Sung to the tune of “Up On The Housetop“ You get the prospect to opt-in, So you’ll commit no spamming sin, Send them an invite from afar To attend your webinar! Drip, drip, drip! Ask for their zip! Clicks, clicks, clicks! Analytics! Out from your email, Slick, slick, slick, Down thru’ the funnel Comes revenue thick! White papers flying […]

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5 Signs Zombies Are In Your Marketing Department

5 Signs Zombies Are In Your Marketing Department

Creative Commons by Abode of Chaos With Halloween right around corner and before the zombies break down our doors, we wanted to get this urgent message out to all our Marketing comrades. There are already zombies among us and there’s not much time left before the full-blown zombie apocalypse.  Here’s how to tell if they’ve already infiltrated your Marketing and Sales organization… 1.  They insist on […]

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5 Challenges for Marketing & Sales Alignment

5 Challenges for Marketing & Sales Alignment

More and more organizations are realizing that the talent and resources of Marketing need to be “reeled in” to support sales.  While “branding” is important, remember this:  A brand is merely the promise of an experience.  In order to experience the brand, one must generally purchase the product or service of the brand.  In order to purchase the product or service of the brand, you […]

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Tracking Phone Conversion Like a Mongoose

Tracking Phone Conversion Like a Mongoose

As a bambino, The Marketing Consigliere was enrapt with the stories of Rudyard Kipling, and he recalls the serious excitement of his endeared work, Rikki-Tikki-Tavi.  But as a young man, he found other things to hold his attention, and mongooses soon joined badgers, wolverines, and dingoes as vicious little varmints not to worry about in a digital world.  Lo and behold, the mongoose has reared its pesky, furry […]

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Seeing Clearly in Saleforce’s Cloud

Seeing Clearly in Saleforce’s Cloud

In 2000, The Marketing Consigliere configured an application for a small startup’s sales group using a cool new tool called Salsforce.com.  Most sales organizations were using spreadsheets and flat databases (and a lot still are) so the idea of what was known at the time as an ASP-based offering was very unique.  The startup is long gone from this earth, but Salesforce has grown to be […]

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Damn the Torpedoes, Full Web 2.0 Ahead

Damn the Torpedoes, Full Web 2.0 Ahead

The United States Navy has announced its approval to use certain Web 2.0 techniques to facilitate its collaborative and communication efforts.   Robert Carey, the Navy’s CIO, issued a memo entitled “Web 2.0: Utilizing New Web Tools” on October 20th, 2008. As The Marketing Consigliere has been blogging that businesses need to take the military concept of C4ISR to improve its sales and marketing success, here we have the military taking […]

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