Marketing Automation Services, Demand Generation, and Lead Management | Allinio
Creative Commons by Orin Zebest
The past year since the previous summer has been a very interesting one for business and Marketers in that there has been some significant acquisitions of social media measurement companies. What does this mean for Marketers?
We’ve scoured many reviews about the other week’s great Dreamforce event put on by Salesforce. Gary Honig (@GaryHonig) brought to our attention a great blogpost from an unlikely (from a private sector perspective) source: GovLoop, a social network for the government community to connect and share information. In this blogpost, “The Top 5 Things I Learned from the Biggest Tech Conference in the U.S.,” Mike Bernard (@Bernster) gives his take on the importance of Dreamforce.
Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco:
OK, only some of this was blogged in the trenches. By Day 3 of Dreamforce, I was starting to experience “information overload,” so I had to come back East, get over the jet lag, do my laundry, and finally collect my thoughts about the last day of this terrific event. But at least I still followed the brief format from the last two postings.
Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco:
Day two of Dreamforce started off with a bang; mainly in terms of product announcements by Salesforce. There was a mind-boggling number of new products that Salesforce is launching, and their vision is quite ambitious (as if they have never been ambitious before!), with a lot focusing on the “social enterprise.” They are extending their Chatter product for general use and with their recent acquisition of Radian 6, they will enable marketers to better understand the “voice of the customer.” [Read more...]
Joe Zuccaro (@joezuc), Allinio’s President & CEO, blogs from the trenches in San Francisco:
I arrived at Salesforce.com‘s popular user conference, Dreamforce, on an early flight, but it seems that most people arrived well before me. Most if not all the Marketing Automation sessions were full, but I got into most of the ones I wanted. This is the biggest Dreamforce to date, with 45,000 attendees. and the venue is not only the entire Moscone Center, but because of the growth and over 400 sessions, Salesforce has secured conference facilities in neighboring hotels. It all adds up to one of the largest firehoses a marketer has ever had to endure. [Read more...]
We visited MMI Solutions, a small but promising Marketing Automation company in outside New York City. They already have some top-notch customers like Kodak, Canon, and Expedia that have used their tool, MMI Edge.
