Over the weekend, there was an announcement regarding the acquisition of one Marketing Automation platform by another, and we were scratching our heads from the lack of Twitter buzz. [Read more...]
Marketing Automation Pros Have Brains. And Attitude.
March 2, 2012 By 2 Comments
Marketo has come out with a great infographic depicting the characteristics of “Right Brain” and “Left Brain” Marketers. This insight is interesting. Traditional, pre-Internet marketers have generally been “left brain,” and even many contemporary Marketers, although they are utilizing tech tools that enhance creative productivity, still depend on a “Right Brain” approach. While this approach remains important to the firm, it is slowly and necessarily being eclipsed by Marketers who are more “Left Brain,” and as Scott Brinker (@chiefmartec) has coined, “Marketing Technologists.”
Marketing Automation Professionals of the World, Unite!
February 21, 2012 By Leave a Comment
Know anyone else pulling their hair out over their Marketing Automation platform? Are your pupils dialating and your heart stopping over the thought of the mountain of content that you have to create? Well, here on the East Coast we’re trying to do something about it…
Social Analytics M&A – The Hunt is On
September 30, 2011 By Leave a Comment
Creative Commons by Orin Zebest
The past year since the previous summer has been a very interesting one for business and Marketers in that there has been some significant acquisitions of social media measurement companies. What does this mean for Marketers?
GovLoop’s “5 Things” Nails Dreamforce Just Right
September 14, 2011 By 1 Comment
We’ve scoured many reviews about the other week’s great Dreamforce event put on by Salesforce. Gary Honig (@GaryHonig) brought to our attention a great blogpost from an unlikely (from a private sector perspective) source: GovLoop, a social network for the government community to connect and share information. In this blogpost, “The Top 5 Things I Learned from the Biggest Tech Conference in the U.S.,” Mike Bernard (@Bernster) gives his take on the importance of Dreamforce.
Marketing Automation & Dreamforce 2011 – Day 3
September 6, 2011 By 2 Comments
Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco:
OK, only some of this was blogged in the trenches. By Day 3 of Dreamforce, I was starting to experience “information overload,” so I had to come back East, get over the jet lag, do my laundry, and finally collect my thoughts about the last day of this terrific event. But at least I still followed the brief format from the last two postings.
