Il Sottovoce – The Whisper – XIX

Il Sottovoce – The Whisper – XIX

Il miglior condimento è l’appetito. Hunger is the best sauce.

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When Offline Won’t “Bomb”

When Offline Won’t “Bomb”

When does offline beat online?  When you need to make a point about the physical world and physical media can pack the most punch.  The Marketing Consigliere likes to focus on Internet based technologies that marketers should use, but tips his hat to some good old-fashioned analog ingenuity.  DMNews recently highlighted a very creative effort by agency DraftFCB New Zealand that helped their client, the Aotearoa New Zealand Cluster Munition Coalition (ANZCMC) A […]

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Do Not Resuscitate Do Not Track, Part III

Do Not Resuscitate Do Not Track, Part III

What a difference a year and a little election make. In 2007, the Marketing Consigliere blogged in Do Not Resuscitate Do Not Track Part I and Part II about the importance of government steering clear of regulation of behavioral targeting. Late last week, the Federal Trade Commission issued a report entitled “Self-Regulatory Principles For Online Behavioral Advertising” advising the manner in which markete rs gather, store, collaborate and act upon data gathered from […]

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Your PURLsonal Brand

Your PURLsonal Brand

The trend towards personalization in the B2C arena is gathering momentum.  This week an interesting announcement made the trade press regarding the famous brand Brooks Brothers – They are working with direct marketing company MBS to bring a unique one-to-one solution to their customers.  Using MBS’ Klondike relational database, Brooks Brothers will be able to integrate data from their call center, brick and mortar, and online efforts.   By also leveraging data […]

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Il Sottovoce – The Whisper – XVIII

Il Sottovoce – The Whisper – XVIII

La ragione è del piu forte.  Contra la forza la ragion non vale. Might is right.

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The Marketing Consigliere Wordle

The Marketing Consigliere Wordle

Sometimes a frivolous thing can be fun and artful.  Here is the Wordle for the Marketing Consigliere blog.     What is interesting is that “Marketing” is the prominent word, and “Consigliere” is significantly smaller.  The Marketing Consigliere amused himself and did a Wordle generator for several Marketing “gurus” he knows and found out that their name was the dominant word.  It seems like some Marketers market […]

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