B2B Twitterer of the Year

B2B Twitterer of the Year

The Marketing Consigliere saw that there was too much ado about Robert Scoble asking people to suggest a “Twitterer of the Year,” and came up with his own idea.  He Googled “B2B Twitterer of the Year” and nothing came up, so he felt obliged to take the initiative to honor a business-to-business company that had shown leadership in use of Twitter. Many so-called “leaders” of the […]

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While Leads were Converting Last Week

While Leads were Converting Last Week

When an auditor assesses the internal controls of a service organization, they use SAS 70 standards as criteria.  Audits are important to client companies that use outsourcing services which impact their control of processes and data.  The type of report issued, a Type I report, states the auditor’s opinion on the accuracy of Eloqua’s description of   controls that are operating within their applications and the fitness of […]

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Too Many “Gurus” Who Don’t Know the Basics

Too Many “Gurus” Who Don’t Know the Basics

Although it was a long time ago, the Marketing Consigliere went through too much pain and suffering in business school to tolerate all the social media “gurus” who think they are marketing experts just that because they rank highly on Twitter charts or shave their head like some Seth Godin wanna-be.  Heaven forbid that overwhelmed, desperate Marketing professionals should listen to them or even pay them out of their dwindling marketing […]

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Gloria in Excelcis Venditor

Gloria in Excelcis Venditor

It was 40 years ago that the above photograph was taken by the Apollo 8 astronauts Jim Lovell, Bill Anders and Frank Borman.  That picture helped soothe a world that saw a lot of turmoil that year and made a lasting impression on a young Italian-American boy.  Looking back as a man now older than those brave astronauts were when they took their perilous journey into the unknown, the Marketing Consigliere […]

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A Network-Centric Stocking Stuffer

A Network-Centric Stocking Stuffer

Santa comes to the mall once a year (although he does get there earlier than he used to).  This year, when you bring your children to see him, imagine that after the photos are taken, you don’t need to get the hard copy right away or even wait for them to be emailed.  They’re on a photo sharing site where all your loved ones can […]

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Happy Birthday, CAN-SPAM

Happy Birthday, CAN-SPAM

Last week the 5th Anniversary of the CAN-SPAM Act passed by with little fanfare.  To date, there been a handful of notorious spammers brought to court and successfully prosecuted under the act.  This year there was an interesting service of justice when Sanford Wallace, the self-dubbed “Spam King” was fined along with a partner for $230 million to MySpace for using malware and promoting gambling and pornography to MySpace users. […]

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Incubation Week is a Hot Place to Be

Incubation Week is a Hot Place to Be

Last month in “Hatching Success with Microsoft Dynamics CRM,” the Marketing Consigliere blogged about Microsoft Incubation Week and encouraged startup companies to take advantage of the program. This week, the Marketing Consigliere was honored to be a guest of Sanjay Jain, ISV Architect Evangelist, and Dave Drach, Managing Director of the Emerging Business Team for Microsoft. As an observer for part of the day, it […]

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Doing a 180 on Mingle360

Doing a 180 on Mingle360

In “Two Better Mousetraps,” the Marketing Consigliere blogged about his preference for one professional-to-professional communication technology over another.  He thought DubMeNow offered a less cumbersome way to electronically transfer information between networkers than Mingle360.  Living in the Washington, DC area, it was interesting to blog about the two companies. Now the Marketing Consigliere would like to exercise his prerogative to correct a misperception he had about Mingle360.  You […]

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Marketing Still Stuck in a Silo

Marketing Still Stuck in a Silo

“Marketing Tech Use Lags,” by BtoB Magazine contributing editor Richard Karpinski reports that IDC‘s CMO Advisory Practice is issuing a study that finds inadequate technology planning and investment in marketing departments. IDC Research Vice President Michael Gerard has indicated that for marketers, planning is not a continuous process but an isolated event; however, it should indeed be continuous.  With less than 2% of a marketing budget being invested in marketing applications, many marketers with […]

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Portability – More than Meets the Eye

Portability – More than Meets the Eye

In a blog last month entitled “Social Networking : For the Doubting Thomas,” the Marketing Consigliere advised readers to heed the ubiquity of consumer-focused social networking sites like Facebook.  An excellent addition to the discussion is seen in the slides called “Portable Social Graphs – Imagining their Potential” put together recently by Jesse Pickard, May Shi, and Malcolm Ong of Avenue A | Razorfish, and Jesse Stay and Daniel Stern.  Take the time to […]

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