“The” Marketing Automation Happening of 2011

December 30, 2011 By 2 Comments 

Creative Commons mashup from work of bfishadow

This year there were many in the Marketing Automation sector; vendors have had more money and as a result really began flexing their marketing muscle.  There has been adoption of Marketing Automation platforms by customers not only in the tech market segment, but in “old line” sectors such as financial services and manufacturing.  Obviously, much has  been happening in the past few years.  IBM acquired Unica; Teradata bought Aprimo.  Oracle obtained control of the IP of Market2Lead.  Rumors have been flying about  Salesforce.com and it’s acquisition of Radian6, surely a sign that it was moving towards Marketing Automation. But there is one proceeding of 2011 that is of utmost significance to Marketers…
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Filed Under: B2B Marketing, Entrepreneurship, Leadership, Marketing, Marketing Automation, Net-Centric Marketing Tagged With: , , , , , , , , , , , , , , , ,

Pardot Packs It In At Their User Conference

November 27, 2011 By Leave a Comment

For the second year in a row, Pardot has held its Elevate User Conference, a great opportunity for its customers to mingle, share best practices and learn about their vendor’s product road map, much like what happens at similar, established user events hosted by Marketing Automation industry leaders like Marketo and Eloqua.  This year’s event in Atlanta underscored how far Pardot and its customers have come in their sophistication regarding the use of web-based Marketing technologies (Disclosure: Allinio was given a complimentary pass by Pardot to the entire event).

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Filed Under: B2B Marketing, Leadership, Marketing, Marketing Automation, Metrics & Measurement Tagged With: , , , , , , ,

Il Sottovoce – The Whisper – XXXI

October 10, 2011 By Leave a Comment

The Marketing Consigliere

L’occhio del padrone ingrassa il cavallo.

A business thrives when the owner keeps his eye on it.

Filed Under: Il Sottovoce - The Whisper, Leadership, Marketing Tagged With:

When Automation Goes Too Far

September 7, 2011 By 4 Comments

A typical hotel room snack display with automatic billing. Ours was bigger and had even more junk food on it.

 

As an advocate of Marketing and Sales Automation, Allinio is usually very positive about advances made in this space.  However, a recent stay in the Marriott Marquis San Francisco during Dreamforce proved that automation can go too far.  We don’t think we’ve been under a rock when it comes to blogging about automated ways to market and sell, but this was the first time we ran into something like this.

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Filed Under: Leadership, Marketing, Marketing Automation Tagged With: ,

Marketing Automation & Dreamforce 2011 – Day 3

September 6, 2011 By 2 Comments

Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco:

OK, only some of this was blogged in the trenches.  By Day 3 of Dreamforce, I was starting to experience “information overload,” so I had to come back East, get over the jet lag, do my laundry, and finally collect my thoughts about the last day of this terrific event.  But at least I still followed the brief format from the last two postings.

 

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Filed Under: B2B Marketing, CRM, Event, Fun, Lead Generation, Leadership, Marketing, Marketing Automation, Mobile Marketing, Sales, Social Networking Tagged With: , , , , , , , , ,

9 Truths About B2B Publisher/Agency Turf Conflict

June 13, 2011 By Leave a Comment
“Ball Fight” Creative Commons by CarbonNYC

 

Last week’s blogpost was about some data related sessions at the BMA‘s 2011 International Conference.  With an extra week of digestion, we want to focus a little more on one of the sessions.  Specifically the “Unleash Your B-to-B Media Partners” session with Dean Horowitz (@deanhorowitz), Vice President of eMedia and Market Intelligence at Vance Publishing Corporation, Kim Paulsen, Senior Vice President, Penton Marketing Services, and Mitch Rouda, President of eMedia at Farm Journal Media.  During the Q&A portion of the session, there was an interesting question posed by someone representing a traditional agency.

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Filed Under: Advertising, Agencies, B2B Marketing, B2C Marketing, Business Intelligence, Campaign Management, Content, Data Mining, Leadership, Metrics & Measurement Tagged With: , , , , , , , , ,
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