Salesforce Makes a Great Catch with Pardot

Salesforce Makes a Great Catch with Pardot

In October of 2012, email service provider ExactTarget announced the acquisition of Marketing Automation vendor Pardot for $95 Million.  Now, less than a year later, Salesforce annnounced the acquisition of ExactTarget for $2.5 Billion, outdoing Oracle‘s $871 Million acquisition of Marketing Automation vendor Eloqua, which had just IPO’d that August.  And let’s not forget Marketo, which recently IPO’d and as  of today has a market capitalization of $780+ Million.  What does this mean/what might […]

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DemandGen for DemandGen Professionals

DemandGen for DemandGen Professionals

Almost a year ago we blogged about the lack of Marketing Automation skills, which fit into a broader category of Marketing Operations.  Since then we’ve been helping companies go through the painful but necessary transformation to become network-centric organizations that capture “data-driven revenue™.”  The main challenge is that we have not come far enough in getting people with the right skills in positions where they can […]

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FatStax is Phat for Marketing Automation

FatStax is Phat for Marketing Automation

Allinio was at Marketo‘s 2013 User Summit last week.  Yes, it was fantastic.  Yes, Marketo is clearly doing some innovative things for its customers.  Yes, their platform is poised to proliferate more Marketer’s devices in light of its fortchoming IPO.  However, we’re not talking going to comment on Marketo directly today.  Rather, we are going to share with you the efforts of a company that is part of […]

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Does Marketing Automation Help You “Love” Customers?

Does Marketing Automation Help You “Love” Customers?

Well, for those of you who never got a St. Valentine’s Day card this month, neither did we! So print out the one above and consider you our sweetheart and close you eyes and pretend we’re hugging you! Today’s topic is an interesting one, although it should be about maintaining your editorial calendar because we’re obviously two weeks late on this one! But we digress…. […]

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Raab Repeats Right-On Reporting

Raab Repeats Right-On Reporting

Last week there was an interesting observation made about Marketing Automation platform providers. In his well-reknowned blog, David Raab (@draab) commented that after all these years, the consolidation of Marketing Automation providers suprisingly hasn’t slowed the growth of the second tier of players in the space and there is more fragmentation. David’s first line in the blog is “I’ve gotten used to thinking of the B2B marketing automation […]

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“Will Big IT Swallow Up Marketing Automation?”

“Will Big IT Swallow Up Marketing Automation?”

That’s the title of Johnny Mone‘s (@johnnymone) brief but thoughtful article in Business 2 Community late last week.  He brings up some valid observations given the major shifts in the IT world, including leadership moves by Oracle, IBM, Salesforce, Intuit, Dell (which we covered in our last blog) regarding Marketing Automation.While we said that Dell’s venture with Pardot was a pivotal event, Johnny counters that overall the jury may still be out because the target audience of SMBs […]

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Allinio’s Marketing Automation Commericial: A Star is Born (Or Boring?)

Allinio’s Marketing Automation Commericial: A Star is Born (Or Boring?)

Allinio’s President, Joe Zuccaro (@joezuc), will be speaking at an SMEI event on April 10th. SMEI asked him to help make a commercial to promote the event; the professional team of Coyle Studios in Baltimore helped alleviate Joe’s stage fright and did a great job directing him and editing out his bloopers (there were many).  Here is what they produced.  The real star of the show is not Joe but Zachary Arellano, […]

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Marketing Automation Professionals of the World, Unite!

Marketing Automation Professionals of the World, Unite!

Know anyone else pulling their hair out over their Marketing Automation platform?  Are your pupils dialating and your heart stopping  over the thought of the mountain of content that you have to create?    Well, here on the East Coast we’re trying to do something about it… Now there are several of other national organizations that are fantastic professional development resources for the Marketing Automation […]

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Il Sottovoce – The Whisper – XXXI

Il Sottovoce – The Whisper – XXXI

L’occhio del padrone ingrassa il cavallo. A business thrives when the owner keeps his eye on it.

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9 Truths About B2B Publisher/Agency Turf Conflict

9 Truths About B2B Publisher/Agency Turf Conflict

“Ball Fight” Creative Commons by CarbonNYC  Last week’s blogpost was about some data related sessions at the BMA‘s 2011 International Conference.  With an extra week of digestion, we want to focus a little more on one of the sessions.  Specifically the “Unleash Your B-to-B Media Partners” session with Dean Horowitz (@deanhorowitz), Vice President of eMedia and Market Intelligence at Vance Publishing Corporation, Kim Paulsen, Senior Vice President, Penton Marketing Services, and Mitch Rouda, President of eMedia […]

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