Salesforce Makes a Great Catch with Pardot

Salesforce Makes a Great Catch with Pardot

In October of 2012, email service provider ExactTarget announced the acquisition of Marketing Automation vendor Pardot for $95 Million.  Now, less than a year later, Salesforce annnounced the acquisition of ExactTarget for $2.5 Billion, outdoing Oracle‘s $871 Million acquisition of Marketing Automation vendor Eloqua, which had just IPO’d that August.  And let’s not forget Marketo, which recently IPO’d and as  of today has a market capitalization of $780+ Million.  What does this mean/what might […]

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DemandGen for DemandGen Professionals

DemandGen for DemandGen Professionals

Almost a year ago we blogged about the lack of Marketing Automation skills, which fit into a broader category of Marketing Operations.  Since then we’ve been helping companies go through the painful but necessary transformation to become network-centric organizations that capture “data-driven revenue™.”  The main challenge is that we have not come far enough in getting people with the right skills in positions where they can […]

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Does Marketing Automation Help You “Love” Customers?

Does Marketing Automation Help You “Love” Customers?

Well, for those of you who never got a St. Valentine’s Day card this month, neither did we! So print out the one above and consider you our sweetheart and close you eyes and pretend we’re hugging you! Today’s topic is an interesting one, although it should be about maintaining your editorial calendar because we’re obviously two weeks late on this one! But we digress…. […]

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Raab Repeats Right-On Reporting

Raab Repeats Right-On Reporting

Last week there was an interesting observation made about Marketing Automation platform providers. In his well-reknowned blog, David Raab (@draab) commented that after all these years, the consolidation of Marketing Automation providers suprisingly hasn’t slowed the growth of the second tier of players in the space and there is more fragmentation. David’s first line in the blog is “I’ve gotten used to thinking of the B2B marketing automation […]

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Marketing Automation Professionals of the World, Unite!

Marketing Automation Professionals of the World, Unite!

Know anyone else pulling their hair out over their Marketing Automation platform?  Are your pupils dialating and your heart stopping  over the thought of the mountain of content that you have to create?    Well, here on the East Coast we’re trying to do something about it… Now there are several of other national organizations that are fantastic professional development resources for the Marketing Automation […]

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Il Sottovoce – The Whisper – XXXI

Il Sottovoce – The Whisper – XXXI

L’occhio del padrone ingrassa il cavallo. A business thrives when the owner keeps his eye on it.

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Get Good Marketing Automation Resources, Not Gurus

Get Good Marketing Automation Resources, Not Gurus

Aum Chow by AZRainman   There are no Marketing Automation “Gurus.” There are no Marketing Automation “Chief Awesome Officers.” There are no Marketing Automation “Ninjas” Just because Marketing Automation is coming of age in parallel with social media, do not think that practitioners of Marketing Automation are of the same stripe as social media “strategists,” “acrobats,” or the above titles. (And yes, while Allinio’s President and […]

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Thanksgiving 2010

Thanksgiving 2010

It’s been a bit busy in the Marketing Automation world, and before we realized it, almost a month has passed since our last blog entry. Here’s to the final days of 2010; may they end up successful for you, your organization and of course, your loved ones. The important thing is to be grateful for what you have, the strength to strive for what you […]

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Sales & Marketing – Friends of Labor in 2010

Sales & Marketing – Friends of Labor in 2010

This Labor Day is not like most – with economic uncertainty in the air, there is genuine fear that it will be a long time before our challenges are resolved.  This is not a time to sink back and feel sorry for ourselves but to reaffirm our collective commitment to the dignity of work and the importance it has in our society.  While many realize […]

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5 Challenges for Marketing & Sales Alignment

5 Challenges for Marketing & Sales Alignment

More and more organizations are realizing that the talent and resources of Marketing need to be “reeled in” to support sales.  While “branding” is important, remember this:  A brand is merely the promise of an experience.  In order to experience the brand, one must generally purchase the product or service of the brand.  In order to purchase the product or service of the brand, you […]

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