Snap! B2B iPhone Apps! Part II

February 24, 2010 By joezuc 4 Comments

The other week, The Marketing Consigliere posted a blog about iPhone apps for B2B organizations.  Those apps were primarily mobile extensions of CRM applications, for use by salespeople.  There are few more to talk about, each more suitable for the marketing side of an organization.  Ironically, despite the “hotness” of the iPhone and in the Marketing arena, the “hotness” of marketing automation tools, it’s hard to find good analysis of marketing automation apps for iPhones.  So here goes a scratching of the surface… [Read more...]

Filed Under: B2B Marketing, Marketing, Mobile Marketing Tagged With: , , , , , , , ,

B2B Twitterer of the Year Awards Announced

February 22, 2010 By joezuc 1 Comment

Despite the previous week’s “Snowpocalypse” in the Washington, DC area pushing it back a week, the announcement of the B2B Twitterer of the Year Award (B2BTOTY) winners still shone through the snowladen evening on February 16th.

In a packed watering hole event sponsored by the Capital Cabal, The Marketing Consigliere thanked the judges for their outstanding work and B2BTOTY’s largest or “Peacock” sponsors (click here to see all other sponsors):

Peacock Sponsor NetProspex enables sales and marketing executives to quickly and easily find highly accurate contact information for business people and organizations. Their mission is to create the largest and most accurate directory of business contact information, making it easy to find decision-makers across all industries. The company was founded in 2006 by Gary Halliwell and Jeff Clewley, two veterans of electronic financial market data.

Peacock Sponsor Pinpointe is an Email Service Provider whose on-demand email marketing system empowers thousands of B2B marketers to target and personalize their email communications based on prospects’ response (or lack of response) to previous email campaigns. Pinpointe’s email marketing helps marketers stay in touch with their prospects, and deliver more quality opportunities to the sales team.

The Marketing Consigliere encourages you to open this post and see the list of B2BTOTY Winners & Runner Ups

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Filed Under: B2B Marketing, Leadership Tagged With: , , , , , , , , , , ,

Snowpocalypse Trumps Tweeting Fête

February 10, 2010 By joezuc 1 Comment

Credit: NASA/GSFC

A little less than a month ago when The Marketing Consigliere invited you to a networking event, he forgot that there was someone out to throw a monkey wrench in things. That someone is not a Capo or another family’s Consigliere.  Actually, it’s Old Man Winter.  His “Snowpocalypse” that has been hitting the East Coast, and in particular, the Washington, DC area, has really cramped just about everyone’s style here.  The event that was scheduled for February 9th, where the B2B Twitterer of the Year Awards would be announced, was postponed.  So whaddyagonnado?

[Read more...]

Filed Under: B2B Marketing, Fun Tagged With: , ,

SuperAds XLIV

February 7, 2010 By joezuc 3 Comments

Superbowl XLIII

SuperBowl XLIV will provide another interesting event for Marketers to think and talk about. While always designed to be entertaining, the advertisements that make the the SuperBowl “the” marketing event of the year are rumored to be even more entertaining due to the “Great Recession,” and will hopefully lift viewers’ spirits up.  But this year, The Marketing Consigliere will not critique the ads; he is not as pleased this year regarding the advertisements, but not because of their famed jocularity. [Read more...]

Filed Under: Advertising, B2B Marketing, B2C Marketing Tagged With: , , , , , , ,

Snap! B2B iPhone Apps! – Part I

February 3, 2010 By joezuc 5 Comments

iPhone App

With more companies computing in “the cloud,” and more people going mobile, it will be important to stay connected to the constant marketing data streams that help make timely, critical decisions.  Apple‘s popular iPhone, which was once thought of a shiny object with frivolous bells and whistles, is becoming a potential powerful tool for the B2B Marketing professional.

[Read more...]

Filed Under: B2B Marketing, CRM, Demand Generation, Mobile Marketing Tagged With: , , , , , , , , , , , , , , , , , ,