SocialToaster – Best Thing Since Sliced Bread!

SocialToaster – Best Thing Since Sliced Bread!

From time to time, Allinio has blogged about startup companies in the Marketing technology space, asking the same five basic questions for a founder or other executive to answer. This time is a little different. We’re talking to another interesting company, SocialToaster, and its Founder and CEO, Brian Razzaque (@razzaque). But not only as an interviewer… SocialToaster has a unique story in the Marketing Automation space. Its platform leverages the […]

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9 Truths About B2B Publisher/Agency Turf Conflict

9 Truths About B2B Publisher/Agency Turf Conflict

“Ball Fight” Creative Commons by CarbonNYC  Last week’s blogpost was about some data related sessions at the BMA‘s 2011 International Conference.  With an extra week of digestion, we want to focus a little more on one of the sessions.  Specifically the “Unleash Your B-to-B Media Partners” session with Dean Horowitz (@deanhorowitz), Vice President of eMedia and Market Intelligence at Vance Publishing Corporation, Kim Paulsen, Senior Vice President, Penton Marketing Services, and Mitch Rouda, President of eMedia […]

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Do Not Resuscitate Do Not Track, Part IV

Do Not Resuscitate Do Not Track, Part IV

From the left: Chris Wolf and Marcy Wilder of Hogan Lovells; Maneesha Mithal of the FTC; Stuart K. Pratt of the CDIA, Justin Brookman of the CDT; and Jane Horvath of Google. (not pictured: Hooman Radfar of Clearspring and Robert Quinn of AT&T) It’s been over two years since we blogged about “Do Not Track” regulations, and the pendulum has been swinging in favor of those […]

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SuperAds XLV

SuperAds XLV

Like last year’s blogpost, this one will focus on Super Bowl LXV‘s B2B, not B2C advertisements, but it will be awfully short with emphasis on awful. It’s a given that the commercial breaks would be dominated by the “usual suspects” of B2C Marketing; but where there was hope of a in increase in participation by B2B organizations.  However, the only commercials that were definitely meant for business users […]

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LeadsCon, Day 2: Any Marketing Automation in There?

LeadsCon, Day 2: Any Marketing Automation in There?

Day 2 The second day of LeadsCon was interesting than the first day – and it appeared that more people were in the audience too. During a session called “The Billion Dollar Business?”, panelist Brett Markinson, Co-Founder and Chairman of HauteLook, Inc., spoke of natural language bots that would help qualify individuals for conversion; but the best session of the entire conference, from a B2B perspective, was titled “How to […]

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LeadsCon, Day 1: Any Marketing Automation in There?

LeadsCon, Day 1: Any Marketing Automation in There?

Day 1 Yesterday, The Marketing Consigliere asked What will LeadsCon Offer Marketing Automaters? Over 1,000 filled the conference room for the initial sessions.  Jay Weintraub (@jayweintraub), an organizer of the event, kept a good tight schedule of some impressive panelists.  This was a different world for The Marketing Consigliere, who primarily advises in B2B Marketing world.  The event was focused towards the B2C marketing world, where a […]

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Lead Generation with Twitter

Lead Generation with Twitter

Yesterday’s eMarketer Daily newsletter featured an article about the use of Twitter by B2C companies and its relative success.  It was based on HubSpot‘s research finding that “Among business-to-consumer (B2C) small and medium-sized companies studied, more than one-half of those using Twitter generated double the median monthly leads of non-Twitter users. That result held across company size.” These findings are noteworthy and lead to more questions… From the chart below, […]

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SuperAds XLIV

SuperAds XLIV

SuperBowl XLIV will provide another interesting event for Marketers to think and talk about. While always designed to be entertaining, the advertisements that make the the SuperBowl “the” marketing event of the year are rumored to be even more entertaining due to the “Great Recession,” and will hopefully lift viewers’ spirits up.  But this year, The Marketing Consigliere will not critique the ads; he is not […]

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They Tell You What She’s Not Telling You

They Tell You What She’s Not Telling You

Marketing to specific demographic segments presents very interesting challenges.   Marketing to women is something of which The Marketing Consigliere admits he knows little; it’s hard enough as a male to figure out women sometimes in any situation, let alone a marketing one.  So since The Marketing Consigliere can be a rascal sometimes, he will say something “politically incorrect” and then get on with business: If […]

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Holiday Carol: O Little Town of Twitterville

Holiday Carol: O Little Town of Twitterville

Sung to the tune of the carol “O Little Town of Bethlehem.”  O little town of Twitterville, Thy Tweeps are far and wide, And with their sweet and endless tweets, The hashtags all go by. Yet though the Fail Whale cometh, When they want news the most, Thy conversations keep them warm, And happy coast to coast. When at their work or in their homes, Short text they […]

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