Marketing Automation Services, Demand Generation, and Lead Management | Allinio
It seems like ages ago we were harping about the poor showing of B2B advertisements during Super Bowl XLV. While there are plenty of talking heads out there commenting on the B2C ads, almost nobody talks about the scarce B2B ads. As this prestigious event unites Americans of all stripes, we glue ourselves to the sofa to catch the ads most people ignore…
by terren in Virginia
Never mind that Christmas and holiday decorations started appearing in strip malls, stores, and mega-malls before Halloween (and never mind that since our focus is B2B we try not to claim any expertise in the B2C realm!). The lastest stunt that has people raising their eyebrows is the announcement of big-box stores like Target and Kohl’s that they are opening their doors for Black Friday shopping not at 5 o’clock a.m., but at midnight after Thanksgiving Day. [Read more...]
“Ball Fight” Creative Commons by CarbonNYC
Last week’s blogpost was about some data related sessions at the BMA‘s 2011 International Conference. With an extra week of digestion, we want to focus a little more on one of the sessions. Specifically the “Unleash Your B-to-B Media Partners” session with Dean Horowitz (@deanhorowitz), Vice President of eMedia and Market Intelligence at Vance Publishing Corporation, Kim Paulsen, Senior Vice President, Penton Marketing Services, and Mitch Rouda, President of eMedia at Farm Journal Media. During the Q&A portion of the session, there was an interesting question posed by someone representing a traditional agency.
From the left: Chris Wolf and Marcy Wilder of Hogan Lovells; Maneesha Mithal of the FTC; Stuart K. Pratt of the CDIA, Justin Brookman of the CDT; and Jane Horvath of Google. (not pictured: Hooman Radfar of Clearspring and Robert Quinn of AT&T)
It’s been over two years since we blogged about “Do Not Track” regulations, and the pendulum has been swinging in favor of those who want to impose Do Not Track laws upon businesses. Earlier this week, we attended an event in Washington, DC regarding data and privacy, organized by Biznow.
Like last year’s blogpost, this one will focus on Super Bowl LXV‘s B2B, not B2C advertisements, but it will be awfully short with emphasis on awful.
It’s a given that the commercial breaks would be dominated by the “usual suspects” of B2C Marketing; but where there was hope of a in increase in participation by B2B organizations. However, the only commercials that were definitely meant for business users didn’t come across as very business-like.
And we don’t mean the GoDaddy.com commercials, which despite the phrase “business saavy” in the copy of one of the commercials, were once again very B2C oriented. [Read more...]
The second day of LeadsCon was interesting than the first day – and it appeared that more people were in the audience too. [Read more...]
