We visited MMI Solutions, a small but promising Marketing Automation company in outside New York City. They already have some top-notch customers like Kodak, Canon, and Expedia that have used their tool, MMI Edge.
Simple Marketing Automation with Lead Follow-Up
July 31, 2011 By Leave a Comment
Lead Follow-Up, a niche solution available on the Salesforce AppExchange, for the past four years, has hundreds of small business customers. We took a look at the app and think it’s a decent entrée into Marketing Automation for a number of reasons: First, it offers a 30-day trial followed by month-to-month credit card billing; second, the billing is at very attractive price points for small businesses, especially sole proprietors ($29.95 up to #69.95); third, it performs basic drip marketing and allows other triggered events; and lastly, it is no more complex than the Salesforce platform it is integrated with. Allinio recently spoke with Colin Goldberg, the President of MacMicro, which developed Lead Follow-Up…
Tap11′s Intelligence Helps You Tap More Out of Twitter
October 4, 2010 By Leave a Comment
At TWTRCON this past June, we found out about Tap11, a Twitter business intelligence platform that allows companies to track, engage, and increase their audience with great data mining, metrics & measurement, and business intelligence capabilities. Earlier in the spring, the San Francisco based company launched with over 100 major brands and marketing firms and is VC backed. Allinio had the privilege of asking Adam Zbar (@zman47), Tap11′s CEO, a few questions:
Wegora’s Non-Linear Collaboration & Semantic Tool
May 3, 2010 By Leave a Comment
Recently The Marketing Consigliere had an early morning coffee with a very engaging gentleman who is at the helm of a small but promising start-up company. Rory Kelly of Wegora, a collaboration platform with an integrated semantic analytics engine. Having recently blogged about Attensity, another semantic analytics platform developer and just last week blogging about an acquisition by that company, The Marketing Consigliere was extremely interested in what Rory had to say about his company. [Read more...]
The Feeling is MutualMind
March 12, 2010 By 2 Comments
With Marketing organizations scrambling onto the social media bandwagon, more and more are realizing that they need to do it in an increasingly integrated way with the rest of their marketing efforts. One of the most important things to do in that regard is to utilize analytical technologies that help document the measurable results for social media reconnaissance and tactics.
MutualMind, a Richardson, Texas-based startup, has a vision for Marketers that can help them master this need to integrate social media with their overall marketing. Recently, The Marketing Consigliere interviewed Babar Bhatti (@thebabar), the CEO of MutualMind before he departed for SXSW 2010 about this vision and the compelling reasons to try his social media platform for business. [Read more...]
Intense Text Analytics with Attensity
November 12, 2009 By Leave a Comment
While the Marketing Consilgiere was at TWTRCON last month, he paid visits to the booths of various event sponsors. One booth that really captured his attention was that of Attensity, who provides a text analytics platform that quickly and rapidly transforms unstructured data- such as in the gazillions of tweets that fly through the Twittersphere- into valuable, actionable information with unparalleled accuracy.
