Is ShortTail Media Short-Sighted?

Is ShortTail Media Short-Sighted?

The Marketing Consigliere has let an article from AdWeek ping around his head a little while before he passed judgement on it. In “A New (Full Page) Look for Online Ads,” AdWeek reported on Atlanta-based ShortTail Media’s “new” offering called Digital 30 or  D30.  D30 is “an elegant new video advertising platform that provides advertisers an easy way to use their existing video assets across some of the nation’s premier websites.” […]

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IM your ESP to offer SWYN, ASAP

IM your ESP to offer SWYN, ASAP

An interesting development for Network Centric Marketers has developed from Charm City –  Blue Sky Factory of Baltimore, Maryland has developed a “Share With Your Network’ (SWYN) feature for their email customers which allows email recipients to easily post email content onto their social networks. SWYN capability is integrated into Publicaster, Blue Sky Factory’s email offering to marketers.  By adding a simple code snippet, marketers can now give subscribers an option […]

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Slick & Mortar

Slick & Mortar

Last week, Sears Holding Corporation announced it will launch two social networking sites for its Sears and Kmart brands.   At MySears.com and MyKmart.com, participants will be able to “share their insights, experiences and product reviews” with one another.   The “two-way dialogue” (The Marketing Consigliere always thought that dialogues were by default at least “two-way”) will include forums, blogs, ratings, reviews, polls and surveys and a “suggestion” area (this last feature could prove very valuable […]

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Accelerating Social Entrepreneurship

Accelerating Social Entrepreneurship

The Marketing Consigliere is pleased to have been invited to attend the Accelerating Social Entrepreneurship Conference at George Washington University today. Sponsored by The Phoenix Project and Corporation for National & Community Service, the Accelerating Social Entrepreneurship Conference 2009 should be a very interesting because its focus will be on technology and the role technology is playing in social innovation (and marketing, of course) and where it will take the United States […]

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