Is ShortTail Media Short-Sighted?

The Marketing Consigliere has let an article from AdWeek ping around his head a little while before he passed judgement on it.

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IM your ESP to offer SWYN, ASAP

An interesting development for Network Centric Marketers has developed from Charm CityBlue Sky Factory of Baltimore, Maryland has developed a “Share With Your Network’ (SWYN) feature for their email customers which allows email recipients to easily post email content onto their social networks.

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Slick & Mortar

Last week, Sears Holding Corporation announced it will launch two social networking sites for its Sears and Kmart brands.   At MySears.com and MyKmart.com, participants will be able to “share their insights, experiences and product reviews” with one another.   The “two-way dialogue” (The Marketing Consigliere always thought that dialogues were by default at least “two-way”) will include forums, blogs, ratings, reviews, polls and surveys and a “suggestion” area (this last feature could prove very valuable to the Sears powers that be with its own Reddit-style peer rating system).

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Accelerating Social Entrepreneurship

Accelerating Social Entrepreneurship Conference 2009

The Marketing Consigliere is pleased to have been invited to attend the Accelerating Social Entrepreneurship Conference at George Washington University today. Sponsored by The Phoenix Project and Corporation for National & Community Service, the Accelerating Social Entrepreneurship Conference 2009 should be a very interesting because its focus will be on technology and the role technology is playing in social innovation (and marketing, of course) and where it will take the United States (and world)

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