Eating Our Words About Hubspot

Eating Our Words About Hubspot

Earlier this month, we made a a brief comment regarding Hubspot‘s standing in the world of Marketing Automation.  Undoubtedly they are the thought leader in “Inbound Marketing,” but we said that they were not playing at the same level as some of the leading Marketing Automation platforms such as Pardot or Marketo.   Well, the fantastic listeners at Hubspot caught wind of our blog, and none other than the effervescent Laura Fitton (@pistachio) […]

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Raab Repeats Right-On Reporting

Raab Repeats Right-On Reporting

Last week there was an interesting observation made about Marketing Automation platform providers. In his well-reknowned blog, David Raab (@draab) commented that after all these years, the consolidation of Marketing Automation providers suprisingly hasn’t slowed the growth of the second tier of players in the space and there is more fragmentation. David’s first line in the blog is “I’ve gotten used to thinking of the B2B marketing automation […]

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Marketing Automation Professionals of the World, Unite!

Marketing Automation Professionals of the World, Unite!

Know anyone else pulling their hair out over their Marketing Automation platform?  Are your pupils dialating and your heart stopping  over the thought of the mountain of content that you have to create?    Well, here on the East Coast we’re trying to do something about it… Now there are several of other national organizations that are fantastic professional development resources for the Marketing Automation […]

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Holiday Carol: Down Thru’ The Funnel

Holiday Carol: Down Thru’ The Funnel

Creative Commons by Jim, the Photographer   Sung to the tune of “Up On The Housetop“ You get the prospect to opt-in, So you’ll commit no spamming sin, Send them an invite from afar To attend your webinar! Drip, drip, drip! Ask for their zip! Clicks, clicks, clicks! Analytics! Out from your email, Slick, slick, slick, Down thru’ the funnel Comes revenue thick! White papers flying […]

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5 Signs Zombies Are In Your Marketing Department

5 Signs Zombies Are In Your Marketing Department

Creative Commons by Abode of Chaos With Halloween right around corner and before the zombies break down our doors, we wanted to get this urgent message out to all our Marketing comrades. There are already zombies among us and there’s not much time left before the full-blown zombie apocalypse.  Here’s how to tell if they’ve already infiltrated your Marketing and Sales organization… 1.  They insist on […]

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Marketo’s Spark Should Light a Fire for SMBs

Marketo’s Spark Should Light a Fire for SMBs

Yesterday Marketo announced a new service offering for the SMB market called Spark.   Spark will allow SMB users to create and launch email campaigns, hold webinars, and even monitor and participate in social media conversations.  Additionally, it gives a real time window into campaigns and allows measurement of each segment of an SMB’s marketing mix efforts within each campaign. Marketo’s announcement of a SMB app is a […]

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The Marketing Automation Universe’s Center – Part IV

The Marketing Automation Universe’s Center – Part IV

This is a the last installment of the activity at DemandCon in San Francisco this week. Ardath Albee (@ardath421) kept the post-lunch crowd awake with a lively talk about storytelling.  The conversations that you have with customers should involve storytelling.  A customer has questions at each stage of the buying process, and in each of your answers you should include a portion of the story you are trying […]

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The Marketing Automation Universe’s Center – Part III

The Marketing Automation Universe’s Center – Part III

This is a continuation of the activity at DemandCon in San Francisco this week. Doug Sechrist (@dougsechrist) of Eloqua started the second day with a keynote – “Pulling the Right Levers to Drive Revenue.”  Growth is hard.  The S&P’s growth over the last few years has been choppy.  A lot of this can be alleviated by adopting the principles of “Revenue Performance Management. Eloqua defines Revenue Performance Management as a systematic […]

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Marketo’s “Rock Your Revenue” in DC: Part II

Marketo’s “Rock Your Revenue” in DC: Part II

As we said in our previous blog, Allinio had the privilege to be the Regional Sponsor for Marketo‘s “Rock Your Revenue” tour when it stopped in the Washington, DC area.  The speakers included: Jim Lenskold (@jimlenskold), Managing Director of Lenskold Group, who spoke about the imperative for Marketing to be better at showing ROI; Kelly Waffle of Sourcefire, a Marketo customer, spoke of the the issues he faced implementing the platform and how he […]

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The Marketing Automation Universe’s Center – Part II

The Marketing Automation Universe’s Center – Part II

This is a continuation of the activity at DemandCon in San Francisco this week.  So much is happening we thought it would be better to break it up in AM/PM, easily digestible blogs. After lunch, Jon Miller (@jonmiller2), VP of Marketing for Marketo reiterated his previous talk about Marketers tracking engagement, not buying intent.  He included more information about the journey of a lead in the Marketo Marketing and Sales organization.  With approximately 80% […]

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